The types of individuals who work in the organization represent the organization’s
_____.
A. size
B. composition
C. macrosegment
D. reference group
E. demographic group
A shift from a focus on sensual gratification to abstinence in America would most likely
affect _____.
A. the role of price in purchase decisions
B. the types of advertising themes used
C. the complexity of decision rules used in purchase decisions
D. the diffusion of Internet shopping
E. none of the above
Marilyn is a recent college graduate teaching junior high school science. She has
several courses she has to prepare, so she was very pleased when Alcoa Corporation
provided her with a teaching unit on recycling. This teaching unit is an example of
_____.
A. in-school ads
B. ads in classrooms
C. corporate-sponsored educational materials and programs
D. corporate-sponsored contests and incentive programs
E. mobile games
Which of the following affects how important various criteria are for consumers?
A. usage situation
B. competitive context
C. advertising effects
D. all of the above
E. none of the above
What percentage of Arab Americans are U.S. citizens?
A. less than 20 percent
B. 25 percent
C. 40 percent
D. 75 percent
E. more than 80 percent
What are the two major ways time varies between cultures?
A. primary and secondary
B. work and leisure
C. family and personal
D. monochronic and polychronic
E. perspective and interpretation
Accessibility is related to which of the following?
A. strength of incoming linkages
B. number of incoming linkages
C. strength of links to nodes
D. directness of links to nodes
E. all of the above
_____ relates to the collection and use of information from websites.
A. Online privacy
B. Online security
C. Online research
D. Online commerce
E. Online marketing
Once a problem is recognized, relevant information from long-term memory is used to
determine if a satisfactory solution is known, what the characteristics of potential
solutions are, what are appropriate ways to compare solutions, and so forth. This is
referred to as _____.
A. internal search
B. external search
C. primary search
D. ongoing search
E. evoked search
Catherine is married and a mother of two children. She has decided to forego her own
career to stay home with her children until they are grown and on their own. Both she
and her husband have decided that it is best for their family for him to assume the
responsibility for providing financial security for them while she takes care of the home
and family. Catherine would be classified as which type of woman?
A. gender appropriate
B. gender consistent
C. traditional
D. modern
E. old-fashioned
Which situation involves consumers disposing of products or product packages after or
before product use?
A. communications situation
B. purchase situation
C. usage situation
D. disposition situation
E. task situation
One primary function of Harriet’s job is to study individuals, groups, or organizations
and the processes they use to select, secure, use, and dispose of her company’s products
and services to satisfy needs and the impacts that these processes have on the consumer
and society. Harriet works in the field of _____.
A. social psychology
B. cognitive psychology
C. management
D. consumer behavior
E. organizational behavior
Which of the following is considered an individual factor affecting attention?
A. motivation
B. intensity
C. clutter
D. attractiveness
E. isolation
Which of the following is a classification of commercialization of schools?
A. in-school ads
B. ads in classrooms
C. corporate-sponsored educational materials and programs
D. corporate-sponsored contests and incentive programs
E. all of the above
Organizations have a type of self-concept and lifestyles that the text refers to as _____.
A. organizational ethos
B. organizational culture
C. organizational demeanor
D. organizations structure
E. none of the above