Payments, warranties, delivery dates, and so forth represent _____.
A. purchase specifications
B. product specifications
C. terms and conditions
D. postpurchase evaluation
E. relationship marketing
Which criterion is used to classify groups?
A. membership
B. strength of social tie
C. type of contact
D. attraction
E. all of the above
Skippy is a well-known brand of peanut butter that recently introduced a line of snack
bars bearing the Skippy name. This is an example of _____.
A. co-branding
B. a brand extension
C. a brand inference
D. repetition
E. quality signals
Candice is on a diet and wants to lose 10 pounds. She wants to be thin right now, which
represents her _____.
A. actual state
B. ideal state
C. healthy state
D. desired state
E. future state
Market Segment Research found three groups of Asian Americans on the basis of their
demographics and attitudes that cut across nationality groups. Which of the following is
one of the segments identified?
A. Confucianists
B. Conformists
C. Traditionalists
D. Market followers
E. all of the above
Which of the following statements is FALSE regarding corrective advertising?
A. Firms injured by false claims of competitors can request it as a remedy from the
FTC.
B. It has been shown to be a useful tool in protecting the public.
C. It is run by a firm to cause consumers to unlearn inaccurate information they
acquired as a result of the firm’s earlier advertising.
D. A court ruling has challenged the conditions under which the FTC can require it.
E. The effectiveness of it has been debated.
Which of the following variables represents an organization’s firmographics?
A. size
B. activities and objectives
C. location
D. industry category
E. all of the above
Many store brands use packaging and labeling that is similar to the more expensive
national brand. The hope is that the look-alike package will elicit a similar response in
consumers that encourages them to purchase the cheaper store brand. This is an
example of _____.
A. stimulus discrimination
B. stimulus generalization
C. stimulus confusion
D. stimulus similarity
E. stimulus deception
Shopping on the Internet provides which important time-related dimension?
A. It has the potential to reduce the amount of time required to make a specific
purchase.
B. It provides the consumer with almost total control over when the purchase is made.
C. It eliminates the uneasiness of crowding experienced in many retail outlets.
D. a and b
E. a, b, and c
Which online shopping segment found by Experian is older, middle income, and only
looking for functional necessity?
A. Virtual Shoppers
B. Status Strivers
C. Just the Essentials
D. Original Traditionalists
E. Shopping Lovers
Very high levels of purchase involvement tend to produce _____.
A. extended decision making
B. nominal decision making
C. affective decision making
D. limited decision making
E. none of the above
Which situation tends to increase perceived risk?
A. financial cost
B. multiple item purchases
C. gift giving
D. b and c
E. all of the above
Which social class consists of skilled and semiskilled factory, service, and sales
workers?
A. upper-middle
B. middle class
C. working class
D. upper-lower class
E. lower-lower class
The practice whereby a firm promotes environmental benefits that are unsubstantiated
and on which they don’t deliver is known as ________.
A. eco-friendly
B. envirosafe
C. greenwashing
D. earthsafe
E. none of the above
The accessibility effect for brands is called _____.
A. episodic awareness
B. conceptual awareness
C. top-of-mind awareness
D. operant learning
E. conditioned response
The voluntary and self-selected nature of online offerings where consumers “opt in” to
receive email-based promotions is often referred to as _____.
A. voluntary marketing
B. optional marketing
C. allowable marketing
D. acceptable marketing
E. permission-based marketing
When a teenager says, “It’s cool,” his friends understand that he’s not talking about the
temperature. In this case, the meaning of the word, “cool,” is based on its _____
meaning.
A. semantic
B. psychological
C. cognitive
D. affective
E. seminal
Which of the following is NOT a consumption response?
A. task definition
B. problem recognition
C. purchase
D. disposition
E. alternative evaluation