John and Dawn have been married for over twenty years. They have lived in their home
in Northville, MI (a suburb of Detroit) with their three children for most of those years.
According to the Census Bureau, which type of household do they live in?
A. suburban household
B. urban household
C. rural household
D. blended family household
E. family household
_____ is a drive state created by consumer interests and needs.
A. Ability
B. Emotion
C. Cognition
D. Motivation
E. Focused attention
Nick looked up a phone number in the telephone directory, and instead of writing it
down, he kept repeating it to himself over and over until he could punch the numbers
and make the call. Which of the following describes what Nick was doing?
A. developing a schema
B. developing a script
C. employing imagery
D. maintenance rehearsal
E. chunking information
John purchases and is satisfied with his SUV because he believes that it provides
greater crash safety than a sedan even though this is not technically true. John’s
satisfaction is based on the distinction between _____.
A. primary need fulfillment and secondary need fulfillment
B. actual need fulfillment and perceived need fulfillment
C. initial need fulfillment and repeat need fulfillment
D. articulated need fulfillment and unarticulated need fulfillment
E. attribute fulfillment and benefit fulfillment
Which adopter group represents the first 2.5 percent to adopt an innovation?
A. innovators
B. early adopters
C. early majority
D. late majority
E. laggards
When Honda introduced its Odyssey mini-van, its advertising merely claimed, “It’s the
Honda of mini-vans.” This is an example of _____.
A. brand leverage
B. brand generalization
C. brand discrimination
D. brand substitute
E. brand complement
Which type of motives underlie behaviors that are intrinsically rewarding to the
individual involved?
A. instrumental motives
B. affective motives
C. cognitive motives
D. consummatory motives
E. personal motives
Most families pass through an orderly progression of stages, each with its own
characteristics, financial situation, and purchasing patterns, which is the basic
assumption underlying the _____ approach.
A. household life cycle (HLC)
B. product life cycle (PLC)
C. brand life cycle (BLC)
D. inevitable cycle (IC)
E. predictable cycle (PC)
Which side of the brain is primarily responsible for verbal information, symbolic
representation, sequential analysis, and the ability to be conscious and report what is
happening?
A. right
B. left
C. front
D. back
E. top
Carla continued to search for information on cars even after she purchased one. She
would go over her decision in her head, and pay attention to ads that featured the car
she bought. She was also noticing how many other people drove her model of car,
which made her feel more confident that she made a wise decision. Carla is attempting
to reduce _____.
A. consumption guilt
B. postpurchase dissonance
C. postpurchase shame
D. postpurchase fear
E. consumption anxiety
Individuals with which type of self-concept tend to be obedient, sociocentric, holistic,
connected, and relation oriented?
A. group self-concept
B. individual self-concept
C. interdependent self-concept
D. independent self-concept
E. connected self-concept
James is 12 years old and likes to play games on the Internet, and several of these
games can be found on marketers’ websites that feature characters related to their
brands. Some sites require that he gives information such as his name and address, and
his mother is very concerned about this. Which major concern regarding Internet
marketing and children does this highlight?
A. invading children’s privacy
B. exploitation of children through manipulative sales techniques
C. inappropriate pop-up ads
D. inappropriate site content
E. child pornography
The primary federal agency involved in regulating pricing activities is the _____.
A. FTA
B. FTC
C. FDA
D. FPC
E. FPA
Sharon has to purchase a gift for her mother and only has this afternoon to do so
because her birthday party is that evening. She’s wondering how she will be able get to
the mall in time to pick out the perfect gift. This is an illustration of which situation
characteristic?
A. physical features
B. social surroundings
C. temporal perspective
D. task definition
E. antecedent state