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Which category of Web 2.0 participants are bloggers and post ratings and reviews, and
tend to be in their late teens to mid-twenties?
A. Creators
B. Critics
C. Joiners
D. Spectators
E. Jumpers
Estimates of the number of TV ads that children are exposed to per year range from
_____.
A. 1,000 to 5,000
B. 8,500 to 15,000
C. 18,000 to 40,000
D. 48,000 to 60,000
E. 73,000 to 100,000
Coca-Cola does not advertise during the evening news because the marketer does not
want the often negative information reported on the news to create a negative feeling
toward the brand. Which type of learning creates an association between the brand and
some response?
A. classical conditioning
B. operant conditioning
C. iconic learning
D. vicarious learning
E. reinforced learning
Organizations with distinguishing firmographics can be grouped into market segments
through a process called _____.
A. industry identification
B. infrastructure segmentation
C. conjoint analysis
D. macrosegmentation
E. factor analysis
In which situation do marketers attempt to place their ads in appropriate media contexts
to enhance their effectiveness?
A. communications
B. purchase
C. usage
D. disposition
E. preliminary
A $10 savings on a $200 item should _____.
A. not show the regular price
B. show the dollar savings but not the percentage savings
C. show the percentage savings but not the dollar savings
D. show both the dollar savings and the percentage savings
E. show neither the dollar savings nor the percentage savings
A limited capacity for processing information is known as _____.
A. working memory
B. bounded memory
C. bounded rationality
D. bounded processing
E. finite processing
Which type of decision making involves recognizing a problem for which there are
several possible solutions?
A. nominal decision making
B. normal decision making
C. alternate decision making
D. modified decision making
E. limited decision making
Which of the following is an ability factor related to attention that may require less
attention to the brand's ads by an individual due to their high existing knowledge?
A. involvement
B. brand familiarity
C. brand equity
D. contrast
E. interestingness
Which of the following is an external influence on organizational buyer behavior?
A. organizational values
B. motives
C. emotions
D. reference groups
E. learning
The "Merchandise" dimension of store image includes _____.
A. quality
B. selection
C. price
D. style
E. all of the above
Which segment of the African American market identified by Yankelovich is younger,
male, brand conscious, stressed out about school and work, and the heaviest users of
such technology as blogs and IM.
A. Boomer Blacks
B. Connected Black Teens
C. Black Onliners
D. Stretched Black Straddlers
E. Healthy Indulgers
