Archives: Quiz

The term used to reflect the fact that most products in developed economies satisfy more than one need is customer value. Europe has the highest number of Internet users. Answer: FALSE Asia has the highest number of Internet users. Observable […]

Personal space refers to the nearness that others can come to you in various situations without your feeling uncomfortable. The technology segment labeled Wizards consists of consumers driven by desire for new technology as a means for improving all aspects […]

The newest generation born after 1994 is known as the Millennials. Physical conditions of store atmosphere include layout, equipment, colors, furnishings, and space. Answer: TRUE A store’s atmosphere affects the shopper’s mood/emotions and willingness to visit and linger. Buyers with […]

Disposition of the product or the product’s container may occur before, during, or after product use. The logic underlying the multiattribute attitude model is that all the components of an attitude are generally inconsistent. Answer: FALSE In the simplest version […]

Mobile marketing efforts can be viewed in much the same way as those on the Internet; that is, driving information to consumers (pull strategy) and driving consumers to information (push strategy). The Bureau of the Census defines Hispanic as a […]

In general, multiple memory nodes are activated simultaneously. To better understand a consumer’s behavior, we must know about the consumer, about the primary stimulus object, and about the situation. Answer: TRUE Consumers respond to marketing influences and the situation simultaneously. […]

Explicit memory is characterized by the conscious recollection of an exposure event. Consumers’ efforts to reduce their reliance on consumption and material possessions have been termed dematerialization. Answer: FALSE Voluntary simplicity is the term used to describe consumers’ efforts to […]

Two distinct categories of nominal decision making are brand loyal decisions and repeat purchase decisions. Affective choices tend to be holistic in nature. Answer: TRUE The brand is evaluated on the way it will make the user feel as it […]

Stage 2 of Piaget’s stages of cognitive development is the period in which the child develops the ability to apply logical thoughts to concrete problems. Shoppers who only care about mall essentials are known as destination shoppers. Answer: FALSE Shoppers […]

Current estimates vary, but common benchmarks put the size of the gay market at 10 to 15 percent of the adult U.S. population. Asian Americans are predicted to be the fastest growing ethnic subculture in the United States between 2010 […]

Positive experiences are more powerful motivators of WOM than are negative experiences. Sometimes consumers purchase products and do not use them. Answer: TRUE Nonuse can occur because the situation or the purchaser changes between the purchase and the potential usage […]

Stimulus discrimination refers to the process of learning to respond differently to similar but distinct stimuli. An e-community is a community that interacts over time around a topic of interest on the Internet. Answer: FALSE An online community interacts over […]

Asian Americans are the highest educated and highest income group with substantial purchasing power. Research indicates that disclaimers such as “Part of a nutritious breakfast” or “Each sold separately” are fully understood even by children as young as 3 years […]

For many products and services, there are wide variations in profitability across customers. Geographic concentration of the Asian American market enhances marketing efficiency. Answer: TRUE Sixty-five percent of both the Asian American population and spending power resides in just 6 […]

Impression management is a conflict resolution approach that misrepresents the facts in order to win. Attribute-based choices involve the use of general attitudes, summary impressions, intuitions, or heuristics. Answer: FALSE Attitude-based choices involve the use of general attitudes, summary impressions, […]

If competing brands are comparable in terms of product features (central cues), then consistent with the elaboration likelihood model, under high involvement, peripheral cues like pleasant music will have no influence on brand preferences. Consumer behavior occurs within four broad […]

Marketing skills include a firm’s financial expertise, general managerial skills, production capabilities, research and development capabilities, technological sophistication, and reputation. Evaluative criteria can differ in type, number, and importance. Answer: TRUE For fairly simple products consumers use relatively few evaluative […]

Individual characteristics affecting interpretation include traits, learning and knowledge, and expectations. Terminal materialism is the acquisition of things to enable one to do something. Answer: FALSE Terminal materialism is the acquisition of items for the sake of owning the item […]

The changing and expanding roles of women throughout much of the world is creating new opportunities as well as challenges for marketers. The elaboration likelihood model (ELM) of persuasion posits two routes to persuasion: direct route and indirect route. Answer: […]

Green marketing, like food supplement marketing, is unregulated and marketers can make unsubstantiated claims without penalty. The color blue connotes femininity in Holland but masculinity in Sweden and the United States. Answer: TRUE Symbols have varying meanings across cultures. Though […]

The technology segment of consumers labeled Apprentices are disconnected from emerging technology and resistant to change. Banner ads are one way to drive a firm’s information to consumers. Answer: TRUE A banner ad is embedded into a Web page and […]

The regulation of marketing activities aimed at children focuses primarily on product safety, advertising and promotions, and child pornography. The fact that consumers need to attribute cause underlies an area of research known as cognitive theory. Answer: FALSE The tendency […]

Tracking consumers’ online activity and sending them specific banner ads based on that activity is known as behavioral targeting. The five primary sources of information available to consumers are memory, personal sources, independent sources, marketing sources, and experiential sources. Answer: […]

Churn is a term used to refer to turnover in a firm’s customer base. The level of one’s desire to resolve a particular problem depends on two factors: the actual state and the desired state. Answer: FALSE The level of […]

Searches for information from a mobile device pertaining to the current (or future planned) geographic location of a consumer are known as local mobile search. Collectivism is a defining characteristic of American culture. Answer: FALSE Individualism is a defining characteristic […]

Value-expressive appeals involve informing the consumers of one or more functional benefits that are important to the target market. Marketing across cultural boundaries is a difficult and challenging task. Answer: TRUE The success of global marketers depends on how well […]

Research shows that the vast majority of acquisitions results in value creation rather than value destruction. It is not necessary for a core competence to be difficult to imitate or to be nonsubstitutable. Answer: FALSE For a core competence to […]

Path dependency has no impact on the inimitability of resources. Symbiosis is the ability to recognize interdependencies among the interests of multiple stakeholders within and outside an organization. Answer: TRUE Organizations can achieve mutual benefit through stakeholder symbiosis, which recognizes […]

According to the text, effective e-teams identify group members with a proper balance of technical and interpersonal skills. A major disadvantage of a divisional structure is that when divisions are separated to manage individual product markets, there is a separation […]

Historical comparisons are most appropriate during periods of recession or economic boom. There is generally a weak relationship between equity markets (e.g., New York Stock Exchange) and economic indicators. Answer: FALSE Economic indicators are associated with equity markets. When stock […]

Ethical crises are bad for organization reputation, but they rarely have any financial consequences. The laws and the enforcement of laws associated with the protection of intellectual property rights, represent a significant currency and management risk to multinational firms. Answer: […]

Expanding the global presence of a firm does not automatically increase its scale of operations. In value-chain analysis, finance and accounting are considered part of the general administration of a firm. Answer: TRUE General administration consists of a number of […]

Theodore Levitt, a marketing strategist, argued that people around the world are willing to sacrifice preferences in product features, functions, and design for lower prices and high quality. Buyer power tends to be higher if suppliers provide undifferentiated or standard […]

Warby Parker makes eyeglasses. It keeps costs low through several means and has a social mission. This is an example of a firm that uses a combination strategy. A strength of the balanced scorecard is that it is very easy […]

Intellectual property rights are easier to define and protect than property rights for physical assets (e.g., plant and equipment). Sales quotas, operating budgets, and production schedules are examples of traditional controls. Answer: TRUE Traditional control systems include sales quotas, operating […]

Leaders play an important role in sustaining organization culture, but they are powerless to change it. Organizational goals and objectives should be vague in order to allow for changes in strategy. Answer: FALSE Specific is one criterion for strategic objectives. […]

The concept of shared value redefines the purpose of the corporation as creating shared value in order to create a more even distribution of the profits to all employees, not just top level executives. The organizational reward system is typically […]

Environmental scanning and competitor intelligence provide important inputs for forecasting activities. Decisions by boards of directors are always consistent with shareholder interests. Answer: FALSE The board of directors (BOD) are the elected representatives of the shareholders charged with ensuring that […]

The Internet has provided a small subset of companies with greater tools for managing costs. Social responsibility is the idea that organizations are not only accountable to stockholders but also to the community-at-large. Answer: TRUE Social responsibility is the expectation […]

In single loop learning, the assumptions, premises, goals, and strategies of the organization are continuously monitored, tested, and reviewed. Entrepreneurial competitive dynamics refers to a cycle of actions and responses between firms competing for the same customers. Answer: TRUE Competitive […]

International expansion can extend the life cycle of a product that is in its maturity stage in the company home country. The strengths and capabilities of a firm are enough to enable it to achieve a competitive advantage in the […]

Effective leadership can play a large role in fostering corporate entrepreneurship. Corporate entrepreneurship can have a very positive impact on the bottom line of a firm. Central to agency theory is the relationship between two primary players, the principals (stockholders) […]

There are many advantages of an ethical organization, but it generally has little to do with employee commitment and motivation to excel. Support activities provide support for primary activities, but not each other. Answer: FALSE Support activities (procurement, technology development, […]

A primary benefit of the balanced scorecard is that it complements financial indicators with operational measures of customer satisfaction, internal processes, and the innovation and improvement activities of the organization. Although changes in the general environment may often adversely or […]

According to author Jeffrey Pfeffer, the advantages of teams are that employees control themselves, develop more creative solutions to problems, and permit the absorption of administrative tasks previously performed by specialists. The virtual type of organization is a network of […]

In considering the business from the internal business perspective using the balanced scorecard, periodic financial statements are used to indicate the consequences of improved quality, response time, productivity, and innovative products. These consequences include improved sales. An advantage of international […]

A franchise generally expires after a few years, whereas a license is designed to last into perpetuity. Establishing a customer service hotline to handle customer complaints would be considered a primary activity in value-chain analysis. Answer: TRUE Service is a […]

In a simple structure where the owner manager makes most of the important decisions, extensive rules and regulations are used to maintain order. In emerging economies and continental Europe, principal-principal conflicts are frequent. These consist of conflicts between controlling shareholders […]

The Michael Porter Diamond of National Advantage is a framework that explains why countries foster successful multinational corporations based on factor endowments and demand conditions only. Firms that compete on overall cost leadership are vulnerable if there is an increase […]

Core competencies do not create value in a business. Choosing which new entry strategy is best depends on competitive financial and marketplace considerations with the greatest opportunities most likely to be in existing markets, rather than in new markets. Answer: […]