The regulation of marketing activities aimed at children focuses primarily on product
safety, advertising and promotions, and child pornography.
The fact that consumers need to attribute cause underlies an area of research known as
cognitive theory.
Two key processes involved in need satisfaction are the actual need fulfillment and the
perceived need fulfillment.
Ethnic groups are the most commonly described subcultures.
Factors affecting the relative importance and influence of evaluative criteria include
usage situation, competitive context, and advertising effects.
All of the brands thought of as potential solutions are known as the consideration set.
An attribute used to stand for or indicate another attribute is known as a proxy indicator.
Birth or adoption by singles is increasingly common.
A latent problem is one of which the consumer is not aware.
Self-concept indicates that consumers are relating brand information to themselves.
What year did the rules based on the guidelines in the Children’s Online Privacy
Protection Act go in to effect?
A. 1990
B. 1995
C. 1998
D. 2000
E. 2002
Carl and his family purchased a new home, and the builder left half empty paint cans in
the garage. Carl doesn’t know what to do with them because he cannot put them out in
the regular trash. Carl is concerned with which of the following with regard to the
paint?
A. purchase
B. use
C. disposition
D. consumption
E. product nonuse
Quaker Oats contains zero milligrams of sodium. This is an example of what type of
belief?
A. conspicuous belief
B. benefit belief
C. dominant belief
D. feature belief
E. inherent belief
Which of the following components represent the service dimension of a store’s image?
A. quality, selection, style, and price
B. layaway plan, sales personnel, easy return, credit, and delivery
C. location and parking
D. congeniality, fun, excitement, and comfort
E. store reputation
Discuss changes in three of Americans’ self-oriented values.
Which of the following is a stage in the organizational decision process?
A. problem recognition
B. information search
C. alternative evaluation
D. outlet selection and purchase
E. all of the above
Which of the following is a major PRIZM life stage group?
A. Urban
B. Town & Rural
C. Second City
D. Strivers
E. Family Life
Much of the American value system and the resultant political and social institutions are
derived from the _____ beliefs of the early settlers.
A. Judaic
B. Islamic
C. Confucian
D. Christian
E. Buddhist
Which of the following is a description of the shopping orientation known as
Enthusiastic Shoppers?
A. Their shopping styles are situation-specific or constantly changing.
B. They look for the best deals at the lowest prices.
C. They shop to get what they want in the least amount of time.
D. They enjoy the recreational and social aspects of shopping.
E. They have no particular shopping motive.
Which generation is considered to be more self-centered, individualistic, economically
optimistic, skeptical, suspicious of authority, and focused on the present than other
generations?
A. pre-Depression generation
B. Depression generation
C. baby boom generation
D. Generation X
E. Generation Y
_____ involve both organization characteristics (e.g., size, activities, and location) and
characteristics of the composition of the organization (e.g., gender, age, education).
A. Firmographics
B. Psychographics
C. Demographics
D. Geographics
E. Behaviorgraphics
Currently, what percent of U.S. households has a DVR?
A. 30 percent
B. 10 percent
C. 40 percent
D. 80 percent
E. 90 percent
Which country has the largest percentage of its citizens older than 60 years of age?
A. Philippines
B. Canada
C. United States
D. Japan
E. Saudi Arabia
Darcy is considering the purchase of living room furniture. While there are several
national-chain furniture stores in her city, she is not considering Haverty’s because she’s
purchased furniture from this store before and has been dissatisfied. For Darcy, this
furniture retailer is included in her _____.
A. evoked set
B. consideration set
C. inept set
D. excluded set
E. inert set
Name and describe the various reference groups that influence organizational behavior
and purchasing decisions.
Discuss the individual factors that affect attention.
Target, the national retailer, is opening several new stores in predominantly Hispanic
communities. Explain how Target should modify its business to adequately serve the
needs of this market.
List five of the eight common business values representative of an innovative
organization that seeks change, views problems as opportunities, and rewards individual
efforts.
Define the term “demographics,” explain why it is important to understand
demographics in marketing, and discuss the major demographic variables of interest to
marketers.
Harry is a sales representative for a provider of computer network systems. Part of his
job entails that he understand the firmographics of companies he tries to sell his
company’s products and services to. Explain the concept of firmographics, and discuss
the different factors that make up a firm’s firmographics and implications for marketers.