When firms expand into global markets, they are faced with the choice of reducing
costs and/or adapting to the local market. When high pressures exist to adapt locally,
companies should choose a __________ or __________ in order to compete in the
global marketplace.
A. global strategy; transnational strategy
B. global strategy: multidomestic strategy
C. international strategy; global strategy
D. transnational strategy; multidomestic strategy
Which of the following is FALSE regarding how a differentiation strategy can help a
firm to improve its competitive position relative to the Porter five forces model?
A. By increasing firm margins, it avoids the need for a low cost position.
B. It reduces buyer power because buyers lack comparable alternatives.
C. Supplier power is increased, because suppliers will be able to charge higher prices
for their inputs.
D. Firms will enjoy high customer loyalty.