Unlock document.
This document is partially blurred.
Unlock all pages and 1 million more documents.
Get Access
Current estimates vary, but common benchmarks put the size of the gay market at 10 to
15 percent of the adult U.S. population.
Asian Americans are predicted to be the fastest growing ethnic subculture in the United
States between 2010 and 2030.
Decision-making units are likely to vary over the product life cycle.
Mood is an example of a momentary condition reflecting a temporary state of being.
Variety-seeking behavior is a challenge to marketers because it means the consumers
switch brands for reasons beyond a company's control.
The disjunctive decision rule establishes an optimum level of performance for each
evaluative criterion.
Self-concept is the totality of the individual's thoughts and feelings having reference to
himself or herself as an object.
Approaches to discovering consumer problems include activity analysis, product
analysis, problem analysis, human factors research, and emotion research.
The Choctaw are the largest Native American tribe.
The only aspect of music that influences consumer behavior is tempo.
In children's information processing, the period of sensorimotor intelligence is
characterized by _____.
A. an absence of conceptual thought
B. the development of language
C. the development of the ability to apply logical thought to concrete problems
D. the development of the ability to apply logic to all types of problems
E. none of the above
Which organization buyer segment doesn't want value-added service and doesn't want
to pay for it?
A. commodity buyers
B. underperforming buyers
C. partner buyers
D. most-valuable buyers
E. government buyers
The FTC has recently put forth a new Privacy Protection Framework which includes
A. incorporating consumer privacy throughout the organization.
B. simplifying consumer choice.
C. increasing transparency of data practices.
D. a and c
E. all of the above
_____ values reflect the objectives and approaches to life that the individual members
of society find desirable.
A. Other-oriented
B. Self-oriented
C. Environment-oriented
D. Externally-oriented
E. Internally-oriented
Which type of group includes family and friends and involves strong ties and frequent
interaction?
A. primary group
B. secondary group
C. consumer group
D. reference group
E. intimate group
Which of the following statements is true regarding the overall model of consumer
behavior?
A. It is sufficiently detailed so as to predict particular behaviors.
B. Family and culture are internal influences on consumer behavior.
C. Personality, emotions, and attitudes represent external influences on consumer
behavior.
D. A consumer's self-concept and lifestyle influence his or her needs and desires.
E. Experiences and acquisitions have little effect on the process.
_____ indicates motivation or interest in a specific product category, and it can be
temporary or enduring.
A. Ability
B. Product involvement
C. Cognition
D. Focused attention
E. Interest
Which of the following is probably the most important situational variable with respect
to search behavior?
A. temporal perspective
B. task definition
C. physical surroundings
D. antecedent state
E. social surrounding
Corporate-sponsored educational materials and programs are also called _____.
A. propaganda programs (PPs)
B. biased educational materials (BEMs)
C. sponsored educational materials (SEMs)
D. commercial educational materials (CEMs)
E. marketing educational materials (MEMs)
A consumer's decision of whether or not to take action when he or she is dissatisfied is a
function of which of the following?
A. importance of the purchase to the consumer
B. ease of taking action
C. consumer's existing level of overall satisfaction with the brand or outlet
D. characteristics of the consumer involved
E. all of the above
