Disposition of the product or the product’s container may occur before, during, or after
product use.
The logic underlying the multiattribute attitude model is that all the components of an
attitude are generally inconsistent.
Nominal decision making is sometimes referred to as habitual decision making.
A consumer selling something to another individual through an online intermediary
(i.e., eBay) is known as a consumer-to-consumer sale.
Ads in such places as school buses, scoreboards, bulletin boards are classified by
Consumers Union as in-school ads.
Affective interpretation is a process whereby stimuli are placed into existing categories
of meaning.
Marketing decisions and regulations are based on exact knowledge of consumer
behavior.
A reference group is a group whose presumed perspectives or values are being used by
an individual as the basis for his or her current behavior.
Need for uniqueness reflects an individual difference in consumers’ propensity to
engage in and enjoy thinking.
The cognitive component of attitude consists of a consumer’s beliefs about an object.
Sam has learned that a country to which his company desires to expand places a high
value on cleanliness and admires nature immensely. Which category of cultural values
does this represent?
A. other-oriented
B. self-oriented
C. environment-oriented
D. externally-oriented
E. internally-oriented
For which type of products can affect, emotions, and Aad play a role in more conscious,
high-involvement settings?
A. durable products
B. hedonic products
C. services
D. high-price products
E. nondurable products
Which of the following statements is FALSE regarding subcultures in the United
States?
A. The degree to which an individual behaves in a manner unique to a subculture
depends on the extent to which the individual identifies with that subculture.
B. Religious groups are the most commonly described subcultures.
C. We are all members of several subcultures.
D. There are very large variations within each subculture.
E. Generations also function like subcultures.
Which term is used to refer to the application of marketing principles and tactics to
advance a cause such as a charity, an ideology, or an activity?
A. cause marketing
B. social marketing
C. personal marketing
D. a and b
E. a, b, and c
Nancy usually considers price and quality when she has to make a major purchase, such
as an appliance or an automobile. These two features represent Nancy’s _____.
A. alternatives
B. choices
C. heuristics
D. evaluative criteria
E. motives
Which of the following is considered a “Younger” (i.e., < 35) stage of the household life
cycle?
A. Single parent II
B. Single II
C. Single III
D. Full nest I
E. Empty nest I
By 2030, what percentage of the U.S. population will be made up of non-European
ethnic groups?
A. 80
B. 36
C. 47
D. 25
E. 55
Which of the following is NOT an advertising tactic used to communicate brand
personality?
A. celebrity endorsers
B. user imagery
C. length of the ad
D. tone of the ad
E. type of media outlet
Groups with negative desirability are referred to as _____.
A. primary reference groups
B. secondary reference groups
C. dissociative reference groups
D. aspiration reference groups
E. unattractive reference groups
A family purchase decision differs from an organizational decision in _____.
A. the level of emotion involved
B. the involvement of multiple people in the decision
C. the absence of time pressure
D. the fact that different people play different roles in the purchase
E. all of the above
Which of the following is NOT generally involved in green marketing?
A. developing products whose production, use or disposal is less harmful to the
environment than the traditional versions of the product
B. developing products that have a positive impact on the environment
C. pricing products lower than the competition
D. tying the purchase of a product to an environmental organization or event
E. all of the above are involved in green marketing
Two or more individuals who share a set of norms, values, or beliefs and have certain
implicitly or explicitly defined relationships to one another such that their behaviors are
interdependent is known as a(n) _____.
A. family
B. organization
C. group
D. cohort
E. generation
_____ refers to presenting one of two equivalent value outcomes either in positive or
gain terms or in negative or loss terms.
A. Message sidedness
B. Message framing
C. Benefit segmentation
D. Positive/negative message
E. Priming
Lori reads three newspapers a day and is always reading a book in the evening. She has
a high need to engage in thinking, and she actually enjoys it. She likes to complete
crossword puzzles and do other types of word games. Lori has a high need for _____.
A. cognition
B. affection
C. ethnocentrism
D. uniqueness
E. acceptance
Which of the following stages of the information-processing model constitute
perception?
A. exposure
B. exposure and attention
C. exposure, attention, and interpretation
D. exposure, attention, interpretation, and memory
E. exposure, attention, interpretation, memory, and action
Which of the following means that the consumer is enthusiastic about a particular brand
and is somewhat immune to actions by competitors?
A. satisfaction
B. commitment
C. market maven
D. brand leverage
E. brand fanatic
When asked why he bought a specific automobile, Jeremy replied that is has good gas
mileage, is rated one the best cars in terms of safety, and was in a moderate price range.
These reasons reflect Jeremy’s _____ motives.
A. latent
B. manifest
C. acceptable
D. primary
E. identifiable