Two distinct categories of nominal decision making are brand loyal decisions and repeat
purchase decisions.
Affective choices tend to be holistic in nature.
The family unit is the basis for virtually all societies.
Organizational purchase situations are known as straight rebuy, modified rebuy, and
new task.
The disposition situation can create significant social problems as well as opportunities
for marketers.
The simplest form of message framing is attribute framing, where only a single attribute
is the focus of the frame.
Compared to 1970, the percentage of households headed by a married couple has
decreased.
Search engine optimization involves tracking consumer click patterns on a website and
using that information to decide on banner ad placement.
In the VALS typology, individuals are classified according to their primary motivations,
which are ideals motivation, achievement motivation, or self-expression motivation.
Power, prestige, security, and similar noneconomic criteria have no role in business
purchase decisions.
The independent self-concept emphasizes personal goals, characteristics, achievement,
and desires.
Organizational objectives can be categorized as commercial, governmental, nonprofit,
and cooperative.
Economically developed societies are often referred to as marketing societies.
A subculture is a segment of a larger culture whose members share distinguishing
values and patterns of behavior.
Which of the following is NOT a criterion used to classify groups?
A. membership
B. strength of social tie
C. number of members
D. type of contact
E. attraction
Which of the following is true regarding the Internet as a source of information?
A. Online information is expected.
B. Online information boosts offline sales.
C. Online sources are viewed as valuable.
D. Online sources reduce a salesperson’s role.
E. all of the above The Internet is a major and often preferred avenue through which
consumers search for information.
Which of the following shelf-based point-of-purchase materials provide the maximum
lift in sales?
A. coupon dispensers
B. retail price promo signs
C. shelf talker, dangler, etc.
D. inflatable (mobile)
E. c and d
Which component of memory is also referred to as working memory and is that portion
of total memory that is currently activated or in use?
A. short-term memory
B. long-term memory
C. primary memory
D. secondary memory
E. transient memory
The relatively faster growth rate of non-European groups in the United States is due to
their _____.
A. higher birthrates
B. greater immigration
C. lower death rates
D. a and b
E. a, b, and c
Stacy and Adam have just had their first child, and they hope to have two more. They
can expect expenditures on which of the following to increase?
A. meals out
B. education
C. personal care products
D. food at home
E. alcoholic beverages
Radian6 is a leader in the field of ______.
A. social media measurement
B. focus group moderating
C. product development
D. consumer problem discovery
E. a and d
_____ meaning is the specific meaning assigned a word by a given individual or group
of individuals based on their experiences, expectations, and the context in which the
term is used.
A. Semantic
B. Psychological
C. Cognitive
D. Affective
E. Seminal
Which of the following provides learning experiences that affect the type of lifestyle
people seek and the products they consume?
A. culture
B. family
C. friends
D. mass media
E. all of the above
Which component of attitudes consists of a consumer’s beliefs about an object?
A. affective
B. cognitive
C. factual
D. behavioral
E. utilitarian
One aspect of purchasing from QVC, one of the cable shopping channels on television,
is that the “offer” will expire within a certain amount of time, creating a sense of
urgency among consumers. Teresa watches this channel frequently, and admitted that
this aspect of the situation does influence her decision to buy something. Which
characteristic of the situation is influencing Teresa and others’ behavior?
A. physical surroundings
B. social surroundings
C. temporal perspective
D. task definition
E. antecedent states
Carla and her family lost their home and everything in it in to a fire. People would
console her by saying that at least her family was not harmed and that everything else
can be replaced. She would reply, “I know it was just stuff, but it was our stuff and was
special to us.” This is reflecting Carla’s _____.
A. self-concept
B. extended self
C. past self
D. ideal self
E. personal self
To combat the problem of returns when items don’t fit as intended, mybestfit has
developed a _____.
A. full-body scanner that collects full body measurements in 10 seconds
B. computerized touchscreen PC that can be attached to shopping carts
C. system in which consumers register their fingerprint and then pay by having their
finger scanned at checkout
D. shopping “bot” that searches the Internet for the lowest prices for consumers
E. computerized shopping list of favorite and frequently purchased items
Which of the following factors had a significant impact on Americans’ emphasis on
security?
A. the Depression
B. World War II
C. the Cold War
D. a and b
E. a, b, and c
A long-running television commercial for Dial soap would show an individual in
various situations with other people (e.g., car pool or elevator). This individual would
join the others and look around, appearing to be in discomfort. Then a voice over would
say, “Aren’t you glad you used Dial…don’t you wish everyone did?” Which type of
appeal does this illustrate?
A. one-sided message
B. two-sided message
C. fear appeal
D. third-party endorsement
E. comparative ad
Which of these provisions is not included in The Rule under COPPA?
A. privacy policy
B. parental notice
C. parental consent
D. confidentiality
E. all of the above are included
Which of the following ethnic groups is predicted to have the youngest median age in
the United States in the year 2015?
A. Whites
B. Blacks
C. Hispanics
D. Asian Americans
E. South Americans
Every winter, Laurie’s skin becomes very dry and results in painful cracks in her skin on
her fingers. Once this happens, Laurie remembers that Zim’s Crack Cream works really
well for this problem, so she stops at the store to pick some up. Which type of decision
making has occurred?
A. automatic decision making
B. limited decision making
C. nominal decision making
D. extended decision making
E. truncated decision making