The newest generation born after 1994 is known as the Millennials.
Physical conditions of store atmosphere include layout, equipment, colors, furnishings,
and space.
Buyers with higher risk tolerance should prefer relational exchanges.
Enduring involvement leads to enhanced knowledge about and experience with the
product category or activity.
The baby boom generation is the first American generation to seriously confront the
issue of “reduced expectations.”
Generation X is facing the major challenge of being the caretaker of their parents.
Extroversion, instability, agreeableness, openness to experience, and conscientiousness
are dimensions of brand personality.
Brand image refers to the semantic memory of a brand.
Site visits to potential vendors, laboratory tests of a new product, and investigation of
possible product specifications are part of formal information search.
PRIZM organizes its 66 individual segments into broader social and life stage groups.
_____ are widely held beliefs that affirm what is desirable.
A. Laws
B. Religions
C. Edicts
D. Cultural values
E. Sanctions
Given the following importance weights Price = 50, Quality = 40, and Ease of use = 10,
which of the following computers would be chosen using a compensatory decision
rule?
A. Dell
B. A tie between Compaq and Dell.
C. NEC
D. Compaq
E. A tie between NEC and Dell.
Before a marketer can successfully launch a brand in a foreign country, several
nonverbal communication factors need to be understood. One of these factors is time,
and international marketers must understand a culture’s overall orientation toward time.
This is known as a culture’s _____.
A. time meaning
B. time interpretation
C. time perspective
D. time relationship
E. time symbolism
Firmographics, culture, government, reference groups, and marketing activities are
_____ influences on organizational buyer behavior.
A. internal
B. external
C. insignificant
D. primary
E. secondary
Hank is seen by others as the go-to if they have questions related to finding good deals
on the Internet. He likes to shop online because, to him, it’s more fun than going to a
store. To which online shopping segment does Hank belong?
A. Virtual Shoppers
B. Status Strivers
C. Mall Maniacs
D. Fun Seekers
E. Mall Rats
_____ represents how one lives, including the products one buys, how one uses them,
what one thinks about them, and how one feels about them.
A. Lifestyle
B. Self-concept
C. Position
D. Status
E. Social class
Interpretation is generally a relative process rather than absolute, often referred to as
_____.
A. perceptual lateralization
B. adaptation
C. perceptual defenses
D. selective perception
E. perceptual relativity
Which of the following does NOT influence the evaluation of alternatives on each
criterion?
A. decision rules applied
B. evaluative criteria
C. importance of criteria
D. alternatives considered
E. all of the above influence the evaluation of alternatives on each criterion
Which of the following is NOT true regarding consumer behavior?
A. Organizations are applying theories and information about consumer behavior on a
daily basis.
B. It is often necessary to conduct research.
C. Consumer behavior is a complex, multidimensional process.
D. The overall model of consumer behavior presented in the text is accurate in
predicting consumer behavior.
E. Marketing practices designed to influence consumer behavior involve ethical issues
that affect the firm, the individual, and society.
What is the health risk of trans fat that prompted to government to require that the
number of grams of trans fat be provided in nutrition labels on packages?
A. it raises the level of LDL (bad) cholesterol
B. it lowers the level of HDL (good) cholesterol
C. it raises blood sugar levels
D. a and b
E. a, b, and c
Teresa is trying to understand her customers better. She is examining the external
influences that shape her customers’ self-concepts and lifestyles. Which of the following
is a possible external influence Teresa could examine?
A. motives
B. personality
C. perception
D. attitudes
E. culture
Given attribute cutoffs of Price = 5, Quality = 5, and Weight = 4, which of the following
would be chosen using the disjunctive decision rule?
A. NEC
B. Compaq
C. Dell
D. Compaq and Dell would be considered further.
E. Compaq and NEC would be considered further.
For years, the U.S. Army ran an advertising campaign with the tagline, “Be all you can
be.” To which of Maslow’s needs is this appealing?
A. safety
B. self-actualization
C. physiological
D. belongingness
E. esteem
Which type of search can involve independent sources, personal sources,
marketer-based information, and product experience?
A. internal search
B. external search
C. primary search
D. secondary search
E. evoked search