Theodore Levitt, a marketing strategist, argued that people around the world are willing
to sacrifice preferences in product features, functions, and design for lower prices and
high quality.
Buyer power tends to be higher if suppliers provide undifferentiated or standard
products.
A soft trend is a projection based on measureable facts, events, or objects. It is
something that will happen.
Codes of conduct have no role in attracting individuals who might want to work for a
business that embraces high standards.
Strategic control systems, both informational and behavioral, are used to correct the
performance and ultimate strategy of a firm.
The vision of an organization is the top level of its hierarchy of organizational goals.
The vision statement should be massively inspiring, overarching, and long term.
Venture capitalists and angel investors regard the management team as the most
important asset of an entrepreneurial venture.
As markets mature, competition on the basis of differentiation is preferable to price
competition.