PPG Industries, the Pittsburgh-based manufacturer of paints, coatings, optical products,
specialty materials, chemicals, glass, and fiber glass suffered serious failures in 1986
and 1987 when it attempted to diversify its offers. It used a technique to help it identify
possible future strategies. What was it?
A. crowdsourcing
B. scenario analysis
C. competitive intelligence
D. monitoring
According to the study by OReilly and Tushman, effective ambidextrous structures had
all of the following attributes except _____________.
A. a clear and compelling vision