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In general, multiple memory nodes are activated simultaneously.
To better understand a consumer's behavior, we must know about the consumer, about
the primary stimulus object, and about the situation.
Walmart was able to use a completely standardized superstore approach when it
expanded into the Latin American markets given the common culture.
Consumers labeled as "Eco-Chic" are highly committed to and concerned about the
environment.
Emotions are rarely accompanied by cognitive thought.
The awareness set has generally been found to be smaller than the evoked set.
Personality is an individual's characteristic response tendencies across similar
situations.
Buying units (BU) are the individuals within an organization who participate in making
a given purchase decision.
The most common method of direct measurement to determine the relative importance
of evaluative criteria is the semantic differential.
Marketers create needs.
Freddy is purchasing a new car, and he has decided that gas mileage, price, reliability,
and styling are important to him. These attributes represent Freddy's _____.
A. evoked set
B. evoked criteria
C. consideration criteria
D. evaluative criteria
E. evaluative set
Implied meanings that consumers derive when interpreting language in a practical way
are known as
A. false claims.
B. indirect claims.
C. pragmatic implications.
D. practical meanings.
E. direct claims.
John was born in 1955, and he has only known prosperity in his lifetime. He remembers
when President Kennedy was assassinated, primarily because his family purchased their
first color television not long after that event. While he remembers the Vietnam War, he
was too young to be drafted. To which generation does he belong?
A. pre-Depression generation
B. Depression generation
C. baby boom generation
D. Generation X
E. Generation Y
Which of the following is a key aspect regarding consumer behavior?
A. Organizations are applying theories and information about consumer behavior on a
daily basis.
B. It is often necessary to conduct research.
C. Consumer behavior is a complex, multidimensional process.
D. Marketing practices designed to influence consumer behavior involve ethical issues
that affect the firm, the individual, and society.
E. all of the above
How does music influence consumer behavior?
A. subliminally
B. reduces consumers' perception of overcrowding
C. changes temporal perspective
D. influences mood
E. changes cognitive structures
Nominal decision making is sometimes referred to as _____.
A. habitual decision making
B. routine decision making
C. simple decision making
D. automatic decision making
E. default decision making
Which type of learning encompasses all the mental activities of humans as they work to
solve problems or cope with situations?
A. conditioning
B. cognitive learning
C. affective learning
D. shaping
E. conscious learning
A distinctive subgroup of society that self-selects on the basis of a shared commitment
to a particular product class, brand, or consumption activity is known as a _____.
A. cohort group
B. clone group
C. dissociative reference group
D. consumption subculture
E. purchase consortium
For which type of industry are average costs per sales call the highest?
A. manufacturing
B. service
C. retail
D. wholesale distribution
E. nonprofit
Which of the following is an example of a self-oriented value?
A. religious/secular
B. individual/collective
C. risk taking/security
D. tradition/change
E. diversity/uniformity
Which of the following is a situational factor affecting attention?
A. program involvement
B. ability
C. motivation
D. repetition
E. isolation
