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Impression management is a conflict resolution approach that misrepresents the facts in
order to win.
Attribute-based choices involve the use of general attitudes, summary impressions,
intuitions, or heuristics.
Organizational culture is a concept that is similar to consumer self-concept and
lifestyle.
Concern over the invasion of children's privacy prompted Congress to pass the
Children's Internet Protection Act in October 1998.
Facebook ads are delivered at random to Facebook members.
The VALS segment known as Survivors are primarily concerned about safety and
security.
A target market is that segment(s) of the larger market on which a company will focus
its marketing effort.
According to Maslow, all humans acquire a similar set of motives through genetic
endowment and social interaction.
Which of the following is a societal outcome of marketing strategy and consumer
behavior?
A. sales
B. need satisfaction
C. social welfare
D. customer satisfaction
E. product position
For which product is no disposition involved?
A. ice cream cone
B. laundry detergent
C. soft drink
D. clothing
E. electronics
Which of the following statements is true regarding culture?
A. Culture is a relatively simple concept.
B. Culture is acquired.
C. Culture often provides detailed prescriptions for appropriate behavior.
D. The nature of cultural influences is such that we are consciously aware of them.
E. all of the above
Experience, familiarity, social status, shopping orientation and product involvement are
examples of which factor that influences the expected benefits and perceived costs of
search?
A. market characteristics
B. product characteristics
C. consumer characteristics
D. situation characteristics
E. personality traits
Using the toll-free number 1-800-FLOWERS to help consumers remember the phone
number is an example of _____.
A. chunking
B. maintenance rehearsal
C. zipping
D. minimizing
E. conditioning
American Express claims it uses the information it collects about consumers on its
website to
A. personalize communications.
B. sell to other entities.
C. save passwords.
D. a and c
E. all of the above
Consumers who place heavy weight on the opinions and feelings of others are called
_____.
A. independents
B. interdependents
C. high self-monitors
D. low self-monitors
E. conspicuous consumers
Hispanics mostly speak English and prefer English-language media.
Which of the following is false regarding shopping cart abandonment?
A. Roughly 70 percent of all shopping carts consumers start are abandoned before
purchase.
B. Those who abandon carts cannot be reengaged.
C. Even with targeted email campaigns, 90 percent of abandoned carts will stay that
way.
D. Marketers see opportunities to turn abandoned carts into sales
E. a and c
An image of the product or brand in the consumer's mind relative to competing
products and brands is referred to as the product's _____.
A. equity
B. extension
C. message
D. placement
E. position
Janet is a 60 year old secretary with a retired husband and 30 year old unemployed son
who lives at home. Janet's 90 year old widowed mother May, who is disabled, has lived
with the family for six years. May's Social Security and Medicare do not adequately
cover her living and medical expenses. Which type of family is represented here?
A. multigenerational family
B. stepfamily
C. traditional family
D. non-traditional family
E. senior family
Which VALS segment consists of consumers that are strongly traditional, conservative,
and motivated by ideals?
A. Achievers
B. Makers
C. Believers
D. Experiencers
E. Innovators
Which of the following is NOT a description of the household life cycle stage known as
"Empty Nest I: Middle-Aged with No Children"?
A. married couples who have never had children
B. second marriages in which children from a first marriage are not living with the
parent
C. married couples whose children have left home
D. married couples who have adopted children who are still living at home
E. all of the above are characteristics of this household life cycle stage
Which of the following is NOT an online shopper segment?
A. Upscale Clicks and Bricks
B. Adventurous Explorers
C. Status Strivers
D. Just the Essentials
E. all of the above are online shopper segments
What is the concern regarding the limited ability of children to comprehend advertising
messages?
A. Do children understand the selling intend of commercials?
B. Can children understand specific aspects of commercials?
C. Do children like commercials?
D. a and b
E. a, b, and c
A shopper who cares about brand-name merchandise and convenience is known as a
________ shopper.
A. destination
B. brand
C. basic
D. enthusiast
E. serious
Which element of the marketing mix is concerned with having the product available
where target customers can buy it?
A. product
B. price
C. distribution
D. communications
E. placement
_____ attempts to create an association between a stimulus (e.g., brand name) and some
response (e.g., behavior or feeling).
A. Analogous conditioning
B. Iconic rote conditioning
C. Classical conditioning
D. Modeled conditioning
E. Vicarious conditioning
You are tasked with the responsibility of developing a situation-based marketing
strategy. Explain how you would go about doing that.
Explain the concept of culture and discuss why is it important to study for
understanding consumer behavior.
Discuss the two basic approaches to measuring social status.
Discuss the market characteristics that influence the expected benefits and perceived
costs of search.
Name and briefly describe the six generations discussed in this chapter.
