The term used to reflect the fact that most products in developed economies satisfy
more than one need is customer value.
Europe has the highest number of Internet users.
Observable shifts in consumer behavior are often due to underlying shifts in cultural
values.
Sounds of letters and words can symbolize product attributes.
Gerontographics is one segmentation approach to the mature market that incorporates
aging processes and life events to the physical health and mental outlook of older
consumers.
Catalogs have appeared to suffer due to the growth of the Internet.
Conjunctive, disjunctive, elimination-by-aspects, and lexicographic are
noncompensatory decision rules.
To process information, a firm must go through the same sequential stages of exposure,
attention, and interpretation as consumers.
If purchase involvement is high, then enduring product involvement will also be high.
In a goal framing setting, a positive frame is generally the most effective.
Disposition of the product or the product’s container may occur _____ product use.
A. during
B. after
C. before
D. a and b
E. a, b, and c
James used his birthday money to buy a skateboard so that he can be out with his
friends at the park skateboarding. Which type of materialism does this represent?
A. primary
B. secondary
C. terminal
D. instrumental
E. means-end
Which of the following is a type of consumer decision making discussed in your text?
A. nominal decision making
B. limited decision making
C. extended decision making
D. b and c
E. a, b, and c
The manner in which innovations spread throughout a market is referred to as the
_____.
A. adoption process
B. consumer decision making process
C. innovation process
D. diffusion process
E. dissemination process
Normative influence is sometimes referred to as _____ influence.
A. utilitarian
B. coercive
C. functional
D. value-expressive
E. conformist
Toyota offers a hybrid version of its popular Highlander mid-sized SUV. The
advertising for this car features the positive benefits of owning a hybrid, but it fails to
mention that the Hybrid is considerably more expensive than the conventional version
of the model. This is an example of a(n) _____.
A. biased message
B. one-sided message
C. two-sided message
D. positive appeal
E. comparative ad
Carmen was participating in a psychographic study, and several questions pertained to
activities and interests. Questions regarding this aspect of lifestyle include which of the
following?
A. evaluative statements about other people, places, ideas, products, and so forth
B. widely held beliefs about what is acceptable or desirable
C. nonoccupational behaviors to which consumers devote time and effort, such as
hobbies, sports, public service, and church
D. age, education, income, occupation, family structure, ethnic background, gender, and
geographic location
E. specific media the consumers utilize
A substantial amount of brand switching when the current brand is satisfactory may be
explained by the _____ motive.
A. expression
B. reinforcement
C. stimulation
D. affiliation
E. none of the above
Which of the following statements is FALSE regarding Internet retailing?
A. The Internet is a major influence on in-store sales.
B. Annual growth in online sales remains steady at 12 percent.
C. Research has shown that consumers shop online for reasons different to those for
shopping from catalogs.
D. Catalogs and the Internet appear to work in a complementary fashion.
E. Online sales are only about 15 percent of retail sales.
Carl is a physician earning $300,000 per year. Using the Coleman-Rainwater system,
identify the social class to which Carl belongs
A. upper-upper
B. lower-upper
C. upper-middle
D. middle
E. working
Jose is from Brazil and is currently enrolled in an MBA program at a U.S. university.
He routinely comes to class 30-60 minutes late and does not turn in assignments by the
deadline. One of his professors pulled him aside and asked him why he’s always late for
class and turns his work in late. Jose was surprised that his professor was bothered by
this as this behavior is entirely acceptable in Brazil. In fact, it’s expected. Which of the
following best describes Jose’s time perspective?
A. spontaneous
B. parallel
C. monochronic
D. polychronic
E. variable
Which of the following is considered a stimulus factor affecting attention?
A. clutter
B. position
C. motivation
D. ability
E. all of the above
Andrew is considering the purchase of a portable DVD player. He is comparing
alternatives on the basis of screen size, battery life, and price. Andrew is using which
type of evaluative criteria?
A. tangible
B. intangible
C. primary
D. secondary
E. instrumental
____ motives emphasize the individual as striving to maintain equilibrium.
A. Cognitive
B. Affective
C. Preservation-oriented
D. Growth
E.