Stage 2 of Piaget’s stages of cognitive development is the period in which the child
develops the ability to apply logical thoughts to concrete problems.
Shoppers who only care about mall essentials are known as destination shoppers.
Laddering is a popular tool for identifying latent motives.
Other-oriented values reflect a society’s view of the appropriate relationships between
individuals and groups within that society.
India is a homogeneous country.
Piaget’s stages of cognitive development indicate that children lack the ability to fully
process and understand information, including marketing messages, until around 12
years of age.
The largest single influence toward uniformity among youth worldwide is education.
James is giving his cousin, Conor, a new video game for his birthday. Which of the
following is the most likely reason James is giving this gift?
A. he is required to do so
B. it is a ritualized consumption experience
C. to elicit return favors
D. as a return favor
E. because he hopes the receiver will share the gift
What is the approximate population of the United States today?
A. 100 million
B. 249 million
C. 316 million
D. 350 million
E. 498 million
Marriott Rewards customers earn points whenever they stay at any Marriott property.
Louis is in this program, and he travels quite a bit because he works in sales. He usually
stays at a Courtyard by Marriott, and when he walks into the lobby there is a sign by the
desk welcoming him by name as well as other Marriott Rewards customers who might
be staying there. This ongoing relationship between Louis and Marriott is an example of
_____.
A. relationship marketing
B. internal marketing
C. personal marketing
D. formal marketing
E. acquisition marketing
Anne appears in a television commercial for a local chiropractor. She tells the audience
how she suffered from migraine headaches several times a month. However, once she
started treatment at this particular chiropractor, her headaches disappeared. She
claimed, “I kept expecting them to come back, but they didn’t. I have a whole new lease
on life, thanks to Peavy Chiropractic!” Which type of ad is this?
A. single message
B. two-sided message
C. comparative ad
D. testimonial ad
E. demonstration
Kay was watching American Idol on television when a commercial for toilet tissue
came on. She was not motivated at all to process the information provided in the ad.
Which type of learning situation does this represent?
A. explicit learning
B. implicit learning
C. primary learning
D. low-involvement learning
E. high-involvement learning
High-involvement learning often involves _____.
A. classical conditioning
B. iconic rote learning
C. operant conditioning
D. all of the above
E. none of the above
_____ are fans whose primary self-identification involves being a fan of a particular
team.
A. Temporary fans
B. Local fans
C. Devoted fans
D. Dysfunctional fans
E. all of the above
Which of the following is true regarding Internet shopping?
A. Most future growth will come from new users.
B. Most future growth will come from existing buyers.
C. Annual growth in the number of Internet users is low.
D. b and c
E. a and c
Marie has purchased a brand that she has purchased before. However, the first time she
used this brand, the product failed and she was dissatisfied. Unfortunately, the second
time she purchased this brand, the same thing happened. She’s frustrated and wants her
money back, but she doesn’t feel as though she has any control over this situation. She’s
decided that she just needs to accept this poor quality and not expect so much from the
next product she purchases. Marie can be described as a(n) ______.
A. individualist
B. fatalist
C. collectivist
D. cooperativist
E. other-oriented consumer
Which dimension of self-concept refers to the individual’s perception of who I am now?
A. actual self-concept
B. ideal self-concept
C. private self-concept
D. social self-concept
E. present self-concept
Higher perceived risk is associated with _____.
A. decreased search prior to purchase
B. more reliance on information from personal sources
C. greater reliance on personal experience
D. b and c
E. a and c
Jamarcus was his collegiate chapter’s delegate at a national conference of a professional
business fraternity, Phi Chi Theta, in which he is a member. When the business meeting
was conducted, parliamentary procedure was used, and Jamarcus was not familiar with
this. Thus, he looked to the others to learn how he should behave in this situation. What
type of influence does this reference group exhibit?
A. transient
B. substantive
C. informational
D. legal
E. procedural
Erica and her family decided that it was just too much strain on them for Erica to work
outside the home. Even though she was a successful attorney and they enjoyed the good
things in life, her family made a conscious decision to reduce their reliance on
consumption and material possessions. This behavior has been termed _____.
A. downsizing
B. dematerialization
C. voluntary withdrawal
D. voluntary simplicity
E. demarketing
Which online shopping segment found by Experian is younger, heavily female, and sees
shopping as fun?
A. Virtual Shoppers
B. Status Strivers
C. Mall Maniacs
D. Fun Seekers
E. Mall Rats
Approaches to reduce online privacy concerns include
A. direct control through “opt-in” features
B. the use of privacy statements
C. signaling the firm’s investment in the website
D. a and b
E. all of the above
Marty is an action-oriented consumer, and he strives to express his individuality
through his choices. He purchases products and services for the experience they can
provide him rather than what they might say about him to others. Which primary
motivation is guiding Marty’s behavior?
A. ideals motivation
B. achievement motivation
C. self-expression motivation
D. realist motivation
E. focused motivation