Stimulus discrimination refers to the process of learning to respond differently to
similar but distinct stimuli.
An e-community is a community that interacts over time around a topic of interest on
the Internet.
In Japan and most of Europe, bribery and similar approaches for making sales are
considered acceptable.
CARU guidelines allow for the use of price minimizations such as “only $19.99.”
Echoic memory is the memory of sounds, including words.
One reason a consumer does an ongoing search is because the process itself is
pleasurable to him or her.
Which of the following is FALSE regarding ad avoidance?
A. Females are more likely to avoid ads than males.
B. High levels of advertising clutter increase ad avoidance.
C. Higher social classes avoid ads more than lower social classes.
D. Hectic lifestyles increase ad avoidance.
Leslie loves to shop at T.J. Maxx and feels she is saving a lot of money because the
price tags usually have the manufacturer’s suggested retail price (MSRP) listed and
crossed off and the T.J. Maxx price below much lower. The MSRP is being used as a
_____.
A. markup
B. base price
C. reference price
D. deceptive price
E. perceptual price
Generation Y is sometimes referred to as the _____.
A. baby bust generation
B. echo boom
C. boomerangs
D. baby boomlet
E. step-boomers
A consumer who purchases a certain style of clothes to establish and reinforce a unique
identity is most likely fulfilling a need for _____.
A. ego-defense
B. affiliation
C. modeling
D. expression
E. cues
Why must manufacturers design products with both the primary purpose and other
potential uses in mind?
A. consumers demand it
B. competition requires it
C. to be able to promote secondary uses
D. stringent product liability laws
E. to save on research and development costs
For years, American automobiles did not have the level of quality that foreign,
particularly Japanese, automobiles had. However, that has changed, and most
automobiles built in the United States have comparable or superior quality than imports.
Consumers’ attitudes are slow to change, however, and marketers must use which
strategy to change the cognitive component of consumers’ attitudes?
A. change beliefs
B. shift importance
C. add beliefs
D. change ideal
E. change feelings
Which of the following is a reason why more baby boomers continue to work longer
than previous generations?
A. necessary due to a low income of some baby boomers
B. necessary due to a poor pension plan
C. due to changes in Social Security increasing the age at which full benefits can be
drawn
D. increased desire to stay active in interesting and rewarding careers
E. all of the above
A learned predisposition to respond in a consistently favorable or unfavorable manner
with respect to a given object is known as a(n) _____.
A. belief
B. emotion
C. attitude
D. cognition
E. attribute
Regulation of marketing activities aimed at adults has focused on _____.
A. product features
B. marketing communications
C. pricing practices
D. a and b
E. a, b, and c
Which of the following represents the largest national background of Asian Americans?
A. Chinese
B. Filipino
C. Japanese
D. Korean
E. Vietnamese
Which of the following is NOT considered a user reference group in organizational
buying?
A. lead user
B. trade press
C. early adopters
D. followers
E. all of the above are considered a user reference group
Marla is bored with her cell phone. She wants to purchase a new one that has cool ring
tones and can take a picture. She’s not going to conduct a big search for a new phone as
she’s just going to consider a few others. Which type of decision making is this?
A. nominal decision making
B. limited decision making
C. extensive decision making
D. extended decision making
E. truncated decision making
Memory of how an action should occur is a special type of schema known as a(n)
_____.
A. directive
B. episode
C. concept
D. operant
E. script
List and describe the three trends in the global youth market.
You’ve just started working at a company, and your supervisor wants to use the PRIZM
lifestyle segmentation scheme but is a bit confused because there are so many segments
(i.e., 66 individual segments). While it does seem like a lot to understand, you are also
aware that these segments are organized into broader social and life stage groups.
Explain these broader groups.
Briefly describe the outcomes of marketing strategy for the firm, consumers, and
society.