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Searches for information from a mobile device pertaining to the current (or future
planned) geographic location of a consumer are known as local mobile search.
Collectivism is a defining characteristic of American culture.
In conditioned learning, forgetting is often referred to as extinction.
Research has shown that using high levels of fear in advertising such that consumers
feel threatened are the most effective.
Consumer motivation and ability are the major individual factors affecting attention.
A brand name like Charmin with its soft and rounded sounds (compared to the
harshness of Scott) is taking advantage of brand morphemes.
One critical aspect of attitudes is that all three components tend to be consistent.
Cultures are static and rarely change.
Online services use bots, which are software "robots" that do the shopping/searching for
users, and are therefore often referred to as shopping bots.
Reference group influence can take three forms: informative, normative, and
identification.
Semantic memory is the memory of a sequence of events in which a person
participated.
Individual power and expertise have virtually no influence on organizational decisions
since it is a group process involving DMUs.
Walker was gathering information on plasma and LCD TVs because he wanted to
purchase one for his household. He bought several electronic product magazines,
visited several electronics stores, searched the Internet, and paid attention to the ads in
the newspaper to learn more about this product. However, he was confronted with so
much information that he could not attend to all of it. In fact, he it got to the point that
he would not attend to it and became frustrated. This is an example of _____.
A. information overload
B. information burnout
C. shopping burnout
D. giving up
E. consumer backlash
Online marketers attempt simulate "touch" by creating a(n) _____.
A. online simulated experience
B. virtual direct experience
C. enhanced content, such as videos for experiential products
D. ability to experience products in a virtual context
E. all of the above
Which of the following is an organizational purchase situation?
A. nominal
B. modified rebuy
C. limited
D. extended
E. routine
Attempts to develop quantitative measures of lifestyle were initially referred to as
_____, and is a term that is frequently used interchangeably with lifestyle.
A. demographics
B. lifeographics
C. household life cycle
D. psychographics
E. personality
Which of the following is a factor influencing nonverbal communications?
A. things
B. relationships
C. space
D. symbols
E. all of the above
Which type of industry has developed around the use of ambient scents?
A. professional scenting
B. environmental fragrancing
C. scent motivation
D. environmental creationism
E. environmental construction
Which of the following is (are) designed to provide information on latent motives?
A. perceptual mapping
B. regression analysis
C. projective techniques
D. conjoint analysis
E. multivariate analyses
Self-concepts have been categorized into two types, which are _____.
A. primary and secondary
B. manifest and latent
C. independent and interdependent
D. yin and yang
E. direct and indirect
The "Service" dimension of store image includes all of the following EXCEPT _____.
A. easy returns
B. sales personnel
C. delivery
D. credit
E. all of the above are included
Kellogg recently dropped Olympic swimmer Michael Phelps as a celebrity endorser.
Kellogg's decision was based on ___________.
A. the age of the celebrity
B. over exposure of the celebrity
C. negative behavior involving the celebrity
D. a contract dispute
E. conflict of interest with another sponsor
Which of the following is true regarding the baby boom market?
A. Boomers are tech savvy.
B. Boomers are empty nesters who are downsizing.
C. Boomers are retiring early and wealthy.
D. Boomers have the same values and outlook.
E. Boomers are self-centered.
Compare and contrast the independent self-concept and the interdependent self-concept.
Consumers interact with social media for four reasons other than entertainment or
marketing. Name them.
Discuss the types of information sought by consumers.
Define relationship marketing, and list its five key elements.
Apple recently came out with the video iPod, which allows users to download video
content from the Internet. Very soon after the introduction of this innovation, television
shows were made available for consumers to purchase or to obtain for free. This has
brought about a rather radical change in the way viewers consume television, and some
have predicted that this will create significant changes in the current business model for
television networks and program producers. Discuss five of the many factors discussed
in the chapter that will influence the spread of this innovation.
Explain how disposition decisions can affect a firm's marketing strategy.
Define the term 'social class system" and list the social classes relevant in the United
States.
Name and describe three of the shopping segments identified by Experian.
List the three guidelines of the new FTC Privacy Protection Framework.
