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For many products and services, there are wide variations in profitability across
customers.
Geographic concentration of the Asian American market enhances marketing efficiency.
Zipping, zapping, and muting are mechanical ways for consumers to selectively avoid
exposure to advertising messages, often referred to as ad avoidance.
A major motivator of online search is to find warranty information.
Materialism is an emerging American self-oriented value.
Marketing practices are sometimes controversial.
A major difference between the full nest II and the delayed full nest I stages of the
household life cycle is the age of the children.
Long-term memory (LTM) is also called working memory.
The Children's Advertising Review Unit (CARU) is part of the FTC's regulation of
marketing practices aimed at children.
Affective motives focus on the person's need for being adaptively oriented toward the
environment and achieving a sense of meaning.
Product placement is subliminal.
Adoption of a discontinuous innovation requires major changes in behavior of
significant importance to the individual or group.
Which of the following is an internal influence on organizational buyer behavior?
A. motives
B. firmographics
C. culture
D. reference groups
E. all of the above
Which of the following is the result of concern regarding the invasion of children's
privacy?
A. Telephone Consumer Protection Act
B. Children's Online Privacy Protection Act
C. Federal Do Not Call Registry
D. Children's Internet Protection Act
E. Children's Internet Act
Which of the following are indirect measurement techniques used to determine
consumers' evaluative criteria?
A. conjoint analysis and factor analysis
B. factor analysis and regression analysis
C. regression analysis and perceptual mapping
D. projective techniques and perceptual mapping
E. projective techniques and regression analysis
A commercial firm in which stock is widely traded is known as a(n) _____.
A. public firm
B. cooperative firm
C. private firm
D. open firm
E. trade firm
Which of the following magazines is NOT in the Black Men's Top 5?
A. Maxim
B. Time
C. Jet
D. Ebony
E. Sports Illustrated
Which of the following is often used as a surrogate indicator of quality?
A. price
B. advertising intensity
C. warranties
D. country of origin
E. all of the above
The elaboration likelihood model posits two routes to persuasion, which are the _____.
A. primary route and secondary route
B. temporary route and permanent route
C. central route and peripheral route
D. manifest route and latent route
E. direct route and indirect route
Which of the following is NOT a role played by members of the decision-making unit?
A. information gatherer
B. key influencer
C. regulator
D. user
E. purchaser
Stephanie is a working mother of two children. She has a stressful job, so she makes a
point of walking two miles on her treadmill each day to help her unwind. By doing this,
Stephanie is satisfying her _____.
A. need for attribution
B. need for autonomy
C. need for tension reduction
D. need for reinforcement
E. need for modeling
The fact that Americans are prone to engage in physical activities and to take an
action-oriented approach to problems can be explained through which self-oriented
value dichotomy?
A. sensual gratification/abstinence
B. competitive/cooperative
C. diversity/uniformity
D. active/passive
E. age/youth
Which of the following is referred to as the "Third Screen"?
A. television
B. computer
C. video games
D. cell phone
E. iPod
Which of Maslow's needs reflects individuals' desires for status, superiority,
self-respect, and prestige?
A. safety
B. self-actualization
C. physiological
D. belongingness
E. esteem
Which segment of the African American market identified by Yankelovich is middle
age, upper-middle income, family-oriented, and prefers to be around people of their
own ethnicity?
A. Black Onliners
B. Black is Better
C. Digital Networkers
D. Boomer Blacks
E. Faith Fulfills
While Katie and Matthew are the children in the family, they do influence the
alternatives considered for their family's summer vacation. What role do Katie and
Matthew play in this family decision?
A. initiators
B. information gatherers
C. influencers
D. decision makers
E. purchasers
Stan was feeling very tired and hungry in the mid-afternoon, so he ate a Snickers candy
bar. Stan is attempting to manage his _____.
A. personality traits
B. momentary condition
C. mood
D. self-concept
E. daily ritual
Some consumers are highly susceptible to interpersonal influence, which is a _____.
A. norm
B. situation factor
C. product factor
D. personality trait
E. cultural factor
The totality of an individual's thoughts and feelings about him- or herself is known as
_____.
A. lifestyle
B. self-concept
C. internal influences
D. external influences
E. consumption outcomes
Which of the following is an approach used by marketers to increase consumers' affect
toward their brand?
A. classical conditioning
B. create a positive affect toward the ad or website
C. mere exposure
D. a and b
E. a, b, and c
Susan picked up a package of potato chips and noticed on the front of the package the
words, "0 grams of trans fat." She looked at the nutrition label and noticed that listed
beneath the number of total grams of fat was the number of grams of trans fat, which
was zero in this case. The trans fat information appearing on the nutritional label is a
result of the new label rule enacted by the ______.
A. NAD
B. FTC
C. NLEA
D. OPPA
E. FDA
What is the movement called in which companies have expanded opportunities for less
affluent consumers to afford luxury?
A. mass to class
B. class to mass
C. more to all
D. one for all
E. all for one
Define green marketing and explain what is meant by "greenwashing."
Kerri is purchasing a new washer and dryer. Name and describe all the primary sources
of information available to her.
Explain why ritual situations are important to marketers.
Regulatory focus theory suggests that consumers will react differently depending on
which broad set of motives is more salient. Name and describe the two prominent sets
of motives and describe how consumers will react when each set of motives is more
noticeable.
What is meant by the term inference, and how do consumers use inferences?
