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Tylenol, which is an analgesic known as acetaminophen, warns in some of its
advertising that consumers should read labels carefully because several other types of
medications include acetaminophen (e.g., Tylenol Sinus) and consumers could overdose
on this medicine and potentially suffer liver damage. Which type of cost is associated
with this risk?
A. social cost
B. time cost
C. effort cost
D. physical cost
E. mental cost
Which type of decision making involves an extensive internal and external information
search followed by a complex evaluation of multiple alternatives and significant
postpurchase evaluation?
A. limited decision making
B. nominal decision making
C. extended decision making
D. complex decision making
E. complete decision making
In which type of learning situation does the consumer have little or no motivation to
process or learn the material?
A. explicit learning
B. implicit learning
C. primary learning
D. low-involvement learning
E. high-involvement learning
Which type of consumer decision making involves the evaluation of many attributes
and alternatives and employs complex decision rules?
A. routine decision making
B. nominal decision making
C. extended decision making
D. simple decision making
E. limited decision making
Health Valley is a brand of food, such as breakfast cereals, that uses all natural and
organic ingredients. Moreover, they only purchase grain from organic farms. They state
on their packages that "organic farming helps keep our food pure and protects our land
and water from harmful substances. By supporting dozens of small organic farms,
Health Valley helps protect a way of life for these family farmers, and helps ensure a
safer and healthier Earth for you and your children." This is an example of _____.
A. green marketing
B. clean marketing
C. environmental marketing
D. activist marketing
E. cause-related marketing
Which of the following is NOT a specific learning theory?
A. schematic
B. operant
C. iconic rote
D. vicarious/modeling
E. reasoning/analogy
Which construct represents an unobservable inner force that stimulates and compels a
behavioral response and provides specific direction to that response?
A. motive
B. personality
C. emotion
D. perception
E. feeling
Which of the following is a characteristic of a decision-making unit?
A. They are often relatively permanent for nonroutine decisions.
B. Even less important decisions are likely to involve individuals form a wide variety of
functional areas.
C. Large, highly structured organizations ordinarily involve more individuals in a
purchase decision than do small, less formal organizations.
D. Decision-making units are typically a separate permanent organizational department
in large organizations.
E. Small organizations do not use formalized decision-making units.
Which of the following is an internal influence on consumer behavior?
A. culture
B. family
C. attitudes
D. marketing activities
E. reference groups
A segment of a larger culture whose members share distinguishing values and patterns
of behavior is known as a(n) _____.
A. market segment
B. subculture
C. ethnic group
D. reference group
E. subgroup
The minimum amount that one stimulus can differ from another with the difference still
being noticed is referred to as the _____.
A. just noticeable difference
B. perceptual difference
C. discriminatory difference
D. inferential difference
E. minimal difference
Evaluative criteria differ on all EXCEPT which of the following?
A. type
B. number
C. quality
D. importance
E. evaluative criteria can differ on all of the above
Which of the following is NOT a factor that creates problems in literal translations and
slang expressions?
A. differences in the direction in which written words are read
B. symbolic meanings associated with words
C. absence of some words from various languages
D. difficulty of pronouncing certain words
E. all of the above are factors that create problems in literal translations and slang
expressions
Shoppers who browse and/or purchase in more than one channel simultaneously are
known as _____.
A. channel shoppers
B. super shoppers
C. omni-channel shoppers
D. mobile shoppers
E. none of the above
Decision-making units often function as _____ when they consist of individuals from
various areas of the firm, such as accounting, engineering, manufacturing, and
marketing, who meet specifically to make a purchase decision.
A. buying centers
B. purchasing agents
C. consultants
D. intermediaries
E. opinion leaders
