With respect to advertising, _____ can involve themes designed to encourage current
owners to talk about the brand or prospective owners to ask current owners for their
impressions.
A. simulating
B. stimulating
C. parroting
D. modeling
E. slice of life
Which law deals with nutrition labeling on products’ packages?
A. Truth-in-Labeling Law
B. Nutritional Labeling and Education Act
C. Trans Fat Labeling Act
D. Fair Packaging and Labeling Act
E. U.S. Packaging and Labeling Law
Which of the following statements is FALSE regarding a firm’s size?
A. Large organizations are more likely than smaller ones to have a variety of specialists
who attend to purchasing, finance, marketing, and general management.
B. The same promotional message needs to be targeted to all of the various functions in
the firm.
C. Larger organizations are generally more complex than smaller ones because more
individuals participate in managing the organization’s operations.
D. The purchase decision in a smaller firm might involve only the owner or manager.
E. One message would need to address all the key purchase issues when targeting a
smaller firm.
Clark and his family normally live paycheck to paycheck. However, this month, they
found themselves with a little extra money, so they decided to go out to a nice
restaurant and to a movie. This is an example of the antecedent state of _____.
A. positive mood
B. good luck
C. momentary conditions
D. optimism
E. hedonism
Jane was looking through the Pottery Barn catalog and saw some lamps she liked.
Instead of calling the toll-free number to purchase the lamps, she went to Pottery Barn’s
website and ordered them. This is an example of _____.
A. alternative shopping
B. outsourcing
C. multi-level marketing
D. non-traditional shopping
E. in-home shopping
_____ is done to enhance the welfare of individuals or society without direct benefit to
a firm.
A. Cause-related marketing
B. Social marketing
C. Personal marketing
D. Green marketing
E. Hybrid marketing
Jim is trying to determine the level of his store’s attraction by using the square footage
as a measure of breadth of merchandise and the distance to the store from different
geographic areas. Which model is he using?
A. retail multiattribute model
B. retail gravitation model
C. retail attribution model
D. retail geographic model
E. retail distribution model
Which of the following statements is true regarding the Children’s Online Privacy
Protection Act (COPPA)?
A. It does not apply to nonprofits.
B. Information cannot be collected from children, used or disclosed unless the website
operator has obtained verifiable parental consent after the information has been
collected.
C. The COPPA rules don’t appear to be working.
D. It authorizes CARU to develop specific rules to implement the provisions of the act.
E. all of the above
A local car dealership advertises quite frequently on local broadcast and cable
television, and it seems as though the man in the ad is always yelling for consumers to
“Come on down, you’ll be glad you did!” This car dealership uses the same type of ad
over and over even though the specific information changes, and consumers tend to
shut out the message, evaluate it negatively, or disregard it. John is so sick of these ads
that he instantly changes the channel when one comes on. This is an example of _____.
A. zipping
B. advertising wearout
C. interference
D. pulsing
E. poor positioning
Which of the following can possibly be part of the informal information search process
for organizational buyers?
A. site visits to evaluate a potential vendor
B. laboratory test of a new product or prototype
C. investigation of possible product specifications
D. discussions with sales representatives
E. all of the above are part of informal information search
Which of the following groups is characterized by a strong belief in the literal truth of
the Bible, a very strong commitment to their religious beliefs, having had a
“born-again” experience, and encouraging others to believe in Jesus Christ?
A. Buddhists
B. Confucianists
C. Born-again Christians
D. Islamists
E. Jewish
Which of the following statements is FALSE regarding consumption subcultures?
A. These groups have an identifiable, hierarchical social structure.
B. These groups have a set of shared beliefs or values.
C. These groups have a unique jargon, rituals, and modes of symbolic expression.
D. They are reference groups for their members as well as those who aspire to join or
avoid them.
E. Consumption must be shared physically to be a shared ritual that creates and sustains
a group.
Hale noticed in a commercial that his children were watching that children riding bikes
were shown not wearing a helmet. He always makes his children wear helmets while
riding their bikes, but he’s concerned about other children seeing this ad and thinking
it’s ok to not wear one. What is Hale’s major area of concern regarding advertising to
children?
A. the impact of commercial messages on children’s values
B. the impact of commercial messages on children’s health and safety
C. the impact of commercial messages on the economy
D. the impact of commercial messages on children’s cognitive development
E. the impact of commercial messages on family’s budgets
Scott and his family have always purchased Honda automobiles because they feel that
they are the best quality cars on the market. This attitude is an example of a(n) _____.
A. coping mechanism
B. consumption-related preference
C. consumption-related bias
D. economic skill
E. mediation
Which online shopping segment found by Experian is the highest catalog shopper?
A. Virtual Shoppers
B. Status Strivers
C. Just the Essentials
D. Original Traditionalists
E. Shopping Lovers
Leonard is a hardworking individual who works for himself and can do just about any
construction or carpentry job around. He builds cabinets primarily, but he has also done
masonry work. His idea of fun is fixing his truck, and several of his friends and family
have him work on their cars as well. He is unimpressed by material possessions other
than those with a practical or functional purpose. To which VALS segment does
Leonard belong?
A. Experiencers
B. Strivers
C. Survivors
D. Makers
E. Believers