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Which part of the FTC Privacy Protection Framework relates to data security,
reasonable collection units, sound retention practices, and data accuracy?
A. simplified choice
B. greater transparency
C. privacy by design
D. Internet Privacy Act
E. none of the above
_____ motives deal with the need to reach satisfying feeling states and to obtain
personal goals.
A. Cognitive
B. Affective
C. Preservation-oriented
D. Advancement-oriented
E. Safety-oriented
Maria is analyzing the baby boom generation by describing and explaining its attitudes,
values, and behaviors as well as predicting its future attitudes, values, and behaviors.
Maria is conducting a _____ analysis.
A. cohort
B. generational
C. demographic
D. census
E. cognitive
Stages of the household life cycle are based on ____.
A. age of the adult members
B. marital status of the adult members
C. presence of children
D. age of children
E. all of the above
Which of the following is a special unit of the National Advertising Division of the
Council of Better Business Bureaus that specifically reviews advertising aimed at
children?
A. Children's Advertising Review Unit (CARU)
B. National Advertising Review Board (NARB)
C. National Children's Advertising Division (NCAD)
D. National Children's Advertising Review Board (NCARB)
E. Federal Trade Commission (FTC)
Which of the following statements is true regarding the nature of family purchases and
the roles played by various family members?
A. Individuals tend to play the same role for all decisions.
B. All family members tend to be involved in every stage of the decision process.
C. Over time, each spouse develops more specialized roles as a part of the family
lifestyle and family responsibilities.
D. Individual family members play only a single role in a given purchase decision.
E. The stage of the decision process does not influence decision roles.
Which of the following is an alternative once a consumer has decided to get rid of a
product?
A. sell it
B. give it away
C. loan it to someone
D. throw it away
E. all of the above
Which of the following statements is true regarding subliminal stimuli?
A. Research on messages presented too rapidly to elicit awareness indicates that such
messages can actually have a substantial effect.
B. There is evidence that marketers are using subliminal messages.
C. A subliminal ad is different from a "normal" ad in that it "hides" key persuasive
information within the ad by making it so weak that it is difficult or impossible for an
individual to physically detect.
D. Subliminal advertising has not been the focus of intense study and public concern.
E. Masked symbols, deliberate or accidental, do appear to affect standard measures of
advertising effectiveness and can influence consumption behavior.
Which of the following statements regarding marketing and children's health and safety
is FALSE?
A. Ensuring that advertisements portray only safe uses of products is sometimes
difficult, and it is a controversial area.
B. Even ads clearly not targeting children can have potentially harmful consequences.
C. In many instances, children and teenagers are exposed to advertising directed at
adults.
D. Advertising of health-related products, particularly snack foods and cereals, is
controversial.
E. Advertising sugared products such as presweetened breakfast cereals does increase
their consumption.
What is a major concern that has emerged regarding Internet marketing and children?
A. invading children's privacy
B. exploitation of children through manipulative sales techniques
C. inappropriate pop-up ads
D. a and b
E. a, b, and c
Which of the following is NOT a reason why the population of the United States has
grown steadily since 1960?
A. longer life expectancies
B. increasing birth rate for most of the period between 1960 and today
C. immigration
D. baby boomers moving through child-bearing years
E. all of the above are reasons why the population of the United States has grown
Good product offers and information, value, and alignment with consumers' interests
are components of which dimension of online retailer image?
A. usefulness
B. enjoyment
C. trustworthiness
D. style
E. familiarity
Juan is interested in knowing occupational influences on purchases of satellite radio
systems. Which of the following occupations are most likely to purchase this type of
product?
A. wholesale and retail trade
B. professional, scientific and technical
C. mining and construction
D. a and c
E. all of the above
Samantha is purchasing a new car. She knows she should compare alternatives on the
basis of cost and performance features, but she can't help but consider the styling and
the color. She also wants a car that will make her look "cool" and feel special when
she's driving it. Styling, color, and how the car will make her feel are examples of
_____ evaluative criteria.
A. tangible
B. intangible
C. primary
D. secondary
E. consummatory
