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Which of the following statements is FALSE regarding problem recognition?
A. Problem recognition is the first stage in the consumer decision process.
B. Only when the desired state is greater than the actual state will a problem exist.
C. Problem recognition is the result of a discrepancy between a desired state and an
actual state that is sufficient to arouse and activate the decision process.
D. Without recognition of a problem, there is no need for a decision.
E. all of the above are true regarding problem recognition
Omni-channel shoppers
A. rely on mobile and mobile shopping apps
B. belong to Gen Y
C. belong to Gen X
D. a and b
E. all of the above
The more often a response is reinforced, the more likely it will be repeated in the future
as consumers learn that the response is associated with a positive outcome is the basic
premise of which type of learning?
A. classical conditioning
B. operant conditioning
C. iconic learning
D. vicarious learning
E. reinforced learning
When a retailer represents a price as "regularly $15.99, now $9.99," the $15.99 is called
the _____.
A. starting price
B. base price
C. reference price
D. comparison price
E. markup
Attention generally _____ across repeated exposures, and repetition often _____ recall.
A. increases; decreases
B. decreases; increases
C. remains constant; decreases
D. remains constant; increases
E. increases; increases
Harold is tasked with developing the marketing strategy for his family's business. What
should he do first?
A. segment the market
B. conduct a market analysis
C. decide on which segments to target
D. develop the marketing mix
E. set objectives
What are trans fats?
A. hydrogenated oils
B. fats found in animal fat
C. healthy fats
D. fats found in olive and other plant oils
E. synthetic fats
Which is NOT a step in the consumer's decision process?
A. information search
B. postpurchase processes
C. problem recognition
D. alternative evaluation and selection
E. self-concept analysis
D©cor, sounds, aromas, lighting, weather, and configurations of merchandise or other
materials surrounding the stimulus object are included in which situational
characteristic?
A. physical surroundings
B. social surroundings
C. temporal perspectives
D. task definition
E. antecedent states
According to the Bureau of the Census, a person of Cuban, Mexican, Puerto Rican,
South or Central American, or other Spanish culture or origin regardless of race is
defined as a(n) _____.
A. African American
B. Asian American
C. Hispanic
D. Native American
E. subculture
Nicholas is examining how people in India perceive time, space, symbols, relationships,
agreements, things, and etiquette. He is interested in these factors because they
influence _____.
A. language
B. demographics
C. nonverbal communications
D. values
E. laws
For which type of product is self-image congruity likely to matter more?
A. vacuum
B. laundry detergent
C. perfume
D. paper towel
E. lawn mower
A consumer who buys a product because a close friend bought one may be fulfilling a
_____ motivation.
A. modeling
B. independence
C. causation
D. ego-defense
E. none of the above
Hank and Carol have been married for over 20 years, and in that time they have
purchased six automobiles. Hank is the one who usually does all the research and
decides what they can afford, while Carol just gets involved when it's time to decide
among a few alternatives, and she really only cares about the comfort and styling.
Which of the following category of family decision making does this illustrate?
A. husband-dominant
B. wife-dominant
C. individualized
D. single role
E. dual role
Individuals with independent self-concepts tend to be _____.
A. autonomous
B. holistic
C. connected
D. obedient
E. all of the above
