Archives: Quiz

Of all the online consumer lifestyle segments, __________ are most likely to view the Internet as a convenience tool. a. time-sensitive materialists b. ebivalent newbies c. click-and-mortar d. brand loyalists e. hooked, online, and single Answer: A competitive (or persuasive) […]

The __________ element of the marketing mix includes features and packaging. a. product b. price c. promotion d. place e. people Answer: Selecting an approximate price level would occur during __________ of the price-setting process. a. Step 1 b. Step […]

Which of the following is a commonly used method of classifying retail outlets? a. service versus product b. form of ownership c. proportion of national versus private label brands carried d. revenues generated e. profitability Answer: A level of distribution […]

Currently, the three largest television home shopping programs in the United States are a. QVC, HSN, and ShopNBC. b. Shop at Home, QVC, and HSN. c. Direct shopper, Shop at Home, and ShopNBC. d. Valuevision, Shop at Home, and QVC. […]

Which of the following is a characteristic of the growth stage of the product life cycle? a. Advertising emphasis switches to primary demand. b. a growing proportion of initial purchasers to repeat purchasers c. addition of new or modified product […]

Five pricing practices are closely scrutinized because of potential unethical or illegal actions. They include: (1) price fixing; (2) price discrimination; (3) deceptive pricing; (4) geographical pricing; and (5) __________. a. predatory pricing b. price discounting c. lateral price fixing […]

Yoplait Yogurt, Thomas’s English Muffins, Kellogg’s Rice Krispies, Egg McMuffins at MacDonald’s, private label “bagged” cereal, and Lender’s Bagels all relate to General Mills’ Cheerios because a. they must all deal with issues of childhood food allergies. b. they all […]

Direct-mail and catalog retailing are examples of __________. a. nonstore retailing b. intertype retailing c. online retailing d. print-media retailing e. dual retailing Answer: According to some predictions, which of the following statements regarding attitudes and the roles of men […]

Which of the following product categories accounts for the largest proportion of total online consumer sales? a. consumer electronics b. apparel, footwear, and accessories c. food and beverages d. music and video e. appliances and home improvement Answer: The emphasis […]

The first stage of the new-product process is a. idea generation. b. screening and evaluation. c. business analysis. d. new-product strategy development. e. concept testing. Answer: Feature bloat is a. an exaggeration of a product’s performance capabilities. b. the overcharging […]

An organization’s foundation can be broken into three key elements. They are a. products, services, and ideas. b. business definition, long-term goals, and short-term objectives. c. board of directors, top management, and stakeholders. d. corporate-level strategies, SBU-level strategies, and functional-level […]

Figure 1. In Figure 1. above, “A” identifies a a. cost point. b. price point. c. value point. d. sensitivity point. e. break-even point. Answer: In terms of the diffusion of innovation, early adopters account for __________ of product adopters. […]

Reebok Website Image The Reebok website image above is an example of how the firm has effectively used __________ technology to allow its customers to customize their athletic shoes. a. wiki b. RSS feed c. choiceboard d. e-mail e. collaborative […]

Off-price retailers, warehouse clubs, and grocery stores that require customers to bag their groceries provide what level of retail service? a. full-service b. limited-service c. customized-service d. self-service e. automated-service Answer: Intermediaries that represent a single producer and are responsible […]

Which of the following is an inherent strength of publicity? a. It can receive immediate feedback. b. It can provide the target audience with complex information. c. It can prepare messages quickly. d. It is an efficient means for reaching […]

The unique combination of benefits received by targeted buyers that includes quality, convenience, on-time delivery, and both before-sale and after-sale service at a specific price is called a. customer value. b. target marketing. c. benefit segmentation. d. value-based marketing. e. […]

The two central concerns of marketing are __________. a. increasing market share and making profits b. holding down costs while increasing profits c. developing products and finding suppliers d. discovering and satisfying consumer needs e. practicing ethics and sustainability Answer: […]

A television advertisement shows several teenagers searching through the refrigerator for something to quench their thirst. The refrigerator offers the youngsters many alternativessoft drinks, fruit drinks, sport drinks, and bottles of Sunny Delight drink. The ad, which shows the teens […]

The more a marketing plan is based on __________, the less uncertainty and fewer risks are associated with executing it. a. opinions b. intuition c. facts and valid assumptions d. past historical data e. alternative contingencies Answer: Multichannel marketing seeks […]

The type of good for which the consumer compares several alternatives on such criteria as price, quality, or style is a(n) a. shopping product. b. convenience product. c. specialty product. d. unsought product. e. B2B product. Answer: In the 1980s, […]

The classifications of innovators, early adopters, early majority, late majority, and laggards are all based upon __________ a. how frequently a consumer uses a product b. the number and strength of competitors c. when consumers begin buying a new product […]

The make-buy decision is typically made during which stage of the organizational buying decision process? a. information search b. supplier search c. alternative evaluation d. problem recognition e. purchase decision Answer: More than half of all new businesses fail within […]

Even though there are hundreds of different languages and dialects, the three major languages used in global diplomacy and commerce are a. English, Japanese, and German. b. English, French, and Spanish. c. Japanese, Spanish, and French. d. Japanese, Spanish, and […]

The relationship between a product line and product mix is a. product mixes include product lines. b. product lines include product mixes. c. product lines refer to consumer products; product mixes refer to industrial products. d. product mixes refer to […]

Facebook consistently addresses issues related to user privacy because users post personal information to their Facebook accounts and a. have a right to know if Facebook changes the way their personal information is released. b. use search engines such as […]

Which of the following products is an example of a low-involvement purchase? a. Mercedes-Benz automobile b. buying a share in NetJets c. buying a membership into a local country club d. a vacation to Europe e. Colgate toothpaste Answer: Which […]

The range of offerings from the tangible to the intangible or product-dominant to service-dominant is referred to as the a. service continuum. b. product continuum. c. tangibility line. d. inseparability span. e. customer contact audit. Answer: 3M Company executives were […]

The generation of children born between 1946 and 1964 is referred to as a. baby busters. b. millennials. c. Generation Y. d. baby boomers. e. Generation X. Answer: Until federal laws and regulations were clarified to cover such cases, audio […]

What is the nature of the “paid” aspect of advertising? a. Fees are paid for space or time. b. Fees are paid to salespeople as either salaries or commissions. c. Fees are paid to creative arts contributors but there is […]

A penetration pricing policy is MOST LIKELY to be effective when a. lowering the price has only a minor effect on increasing sales volume and reducing unit costs. b. the high initial prices do not attract competitors. c. a low […]

Procter & Gamble is a consumer packaged goods company where innovation is a key competitive advantage. This allowed the firm to develop new products like Crest Whitestrips that consumers crave. P&G also uses its marketing expertise to develop unique product […]

Sterile Feral, Inc. is a nonprofit organization that catches wild or stray cats, and then neuters, vaccinates, and releases them back into the wild. The personnel of the nonprofit organization are caring people who love animals and try to do […]

A mother handed her college-aged son a piece of paper and said, “By redeeming this you will receive 25 cents off your next purchase of Birds Eye lima beans.” Birds Eye is using a __________ to stimulate demand for its […]

Rents, executive salaries, and insurance are typical examples of a. variable costs. b. fixed costs. c. unit costs. d. marginal costs. e. total costs. Answer: The wholesalers that perform all channel functions and are found in the health foods, automotive […]

Advertisers use a mix of media forms and vehicles to maximize the exposure of the message to the target audience while at the same time minimizing a. reach. b. frequency. c. costs. d. ratings. e. cost per share point. Answer: […]

Selling often serves as a stepping-stone to top management. In fact, approximately __________ of the chief executive officers (CEOs) in the largest U.S. corporations have significant sales and marketing experience in their work history. a. 5% b. 10% c. 15% […]

SBUs with a high share of high-growth markets that may not generate enough cash to support their own demanding needs for future growth are referred to as __________. a. dogs b. cash cows c. question marks d. stars e. hedgehogs […]

In the late 1950s and 1960s, television westerns were extremely popular. The shows were adventure shows with settings and costumes that were very unlike other shows at that time. There were Gunsmoke, Bonanza, Wagon Train, The Big Valley etc. When […]

To increase the number of dogs boarding at its facilities, Muntz Kennels mailed coupons to dog owners who lived within a 25-mile radius of the facility. The printing and postage costs for the mailing plus the coupon redemptions would appear […]

Capacity Management Marketing Dashboard Assuming the information shown in the JetBlue capacity management marketing dashboard above will not change in the near future, what actions would recommend that JetBlue take? a. Proceed as in the past; JetBlue is clearly profitable. […]

Which of the following statements best describes a whistle-blower? a. An employee is unhappy because his company is downsizing. b. An employee tells the Consumer Product Safety Commission his company falsified safety reports on a child’s car seat. c. A […]

There are three major tasks involved in the implementation stage of the sales management process: salesforce motivation and compensation, salesforce training, and __________. a. salesforce recruitment and selection b. developing account management policies c. assignment of territories and/or accounts d. […]

VALS Framework VALS creates profiles of people based on their primary motivation and resources. In the VALS framework above, “D” refers to a. Ideals. b. Achievement. c. Self-Expression. d. Survivors. e. Innovators. Answer: c Rationale: According to the VALS framework, […]

Figure 1. Figure 1. Intermediaries perform three basic functions. According to Figure 1. above, “A” represents a(n) __________. a. middleman function b. logistical function c. facilitating function d. operational function e. transactional function Answer: The North American Free Trade Agreement […]

Which of the following people would MOST LIKELY be the best target market for tickets to the home games of the Indianapolis Colts professional football team? a. all people with an interest in professional football b. all people in the […]

All of the following are reasons for the state of perceived ethical business conduct EXCEPT: a. a growing tendency for business decisions to be judged publicly by groups with different values and interests. b. the increased pressure on business people […]

If Ben & Jerry’s sold a line of new “Occupy Ben & Jerry’s” T-shirts targeted to college students in Latvia, it would be using a __________ strategy. a. product development b. market development c. market penetration d. diversification e. market […]

A straight commission compensation plan is one __________. a. that assigns the same commission percentage regardless of a product’s value, number sold, or difficulty level of the sales effort b. in which a salesperson is paid a specified salary plus […]

In an e-marketplace, an online auction in which a buyer communicates a need for a product or service and would-be suppliers are invited to bid in competition with each other is referred to as a a. vertical auction. b. reverse […]

Most specialty stores and department stores, which provide many services to their customers, are considered to be __________. a. exclusive-service retailers b. limited-service retailers c. full-service retailers d. full-domain retailers e. upscale-retailers Answer: The first Mountain Dew Dewmocracy campaign asked […]