Off-price retailers, warehouse clubs, and grocery stores that require customers to bag
their groceries provide what level of retail service?
a. full-service
b. limited-service
c. customized-service
d. self-service
e. automated-service
Answer:
Intermediaries that represent a single producer and are responsible for the entire
marketing function of that producer are referred to as __________.
a. brokers
b. line brokers
c. selling agents
d. distribution brokers
e. manufacturer’s agents
Answer:
A discount on each case of goods ordered during a specific period of time is referred to
as a
a. functional allowance.
b. merchandise allowance.
c. case allowance.
d. finance allowance.
e. manufacturer’s inducement.
Answer:
In 1970, the typical U.S. household earned about $8,700. In 2009, the typical U.S.
household earned about $49,777. If adjusted for inflation, the gross income of the
typical U.S. household in 2009 relative to 1970 has __________.
a. increased dramatically
b. increased somewhat
c. remained relatively stable
d. decreased somewhat
e. decreased dramatically
Answer:
The __________ department of an organization is responsible for facilitating
relationships, partnerships, and alliances with the organization’s customers,
shareholders, suppliers, and other organizations.
a. purchasing
b. marketing
c. human resources
d. accounting
e. information systems
Answer:
R&D Magazine named the technology used in the development of Activeion’s Ionator
as one of the most __________ developments in 2008.
a. sophisticated
b. sustainable
c. technologically significant
d. stylish
e. complicated
Answer:
Market segmentation involves aggregating prospective buyers into groups that have
common needs and will
a. pay attention to marketing messages.
b. respond similarly to a marketing action.
c. be responsive to marketing research.
d. use the same payment methods.
e. comply with the organization’s core values.
Answer:
When the Egg Farmers of Canada advertise “Get Cracking” they are trying to stimulate
__________ demand.
a. secondary
b. selective
c. derived
d. generic
e. primary
Answer:
Three __________ are provided by self-, limited-, and full-service retailers.
a. levels of distribution
b. levels of involvement
c. levels of service
d. service commitments
e. merchandise lines
Answer:
Tesla Roadster Sport Photo
Suppose you want to get “plugged in” and buy a 2011 Tesla Roadster Sport (see the
photo above), the world’s leading all-electric, zero-emission car that has a 245-mile
range and can be recharged in three hours. The Tesla Roadster Sport has a list price of
$110,000, but you want several options (leather interior, carbon fiber hard top,
electronics upgrade, metallic paint, performance wheels, and others) that will cost
$20,000. An extended warranty will add an additional $5,000. However, if you put
$50,000 down now and finance the balance over the next year, you will receive a dealer
rebate of $3,500 off the list price. The dealer will give you a $4,000 trade-in allowance
for your 2005 Honda Civic DX four-door sedan. In addition, you will have to pay a
state sales tax of $10,000, an auto registration fee of $500 to the state, and a $500
destination charge to ship the car. But because the Tesla Roadster Sport is an alternative
energy vehicle, you qualify for a $2,500 state rebate and a $7,500 federal tax credit!
Finally, your total finance charge is $2,500. Applying the price equation, what is your
final price for the Tesla Roadster Sport?
a. $54,000
b. $89,000
c. $110,000
d. $131,000
e. $166,000
Answer:
Researchers who have studied organizational buying identify three types of buying
situations, called
a. purchase criteria.
b. buy classes.
c. buying alternatives.
d. consideration set.
e. purchase hierarchy.
Answer:
Setting the price of a line of products at a number of different specific price points is
referred to as __________.
a. odd-even pricing
b. bundle pricing
c. cost-plus pricing
d. price lining
e. prestige pricing
Answer:
Another name for an e-marketplace is a(n)
a. WebXChange.
b. WebMart.
c. B2B exchange.
d. 2B1 marketplace.
e. C2C market forum.
Answer:
The Xerox sales force is divided into four geographic organizations: North America,
Europe, Global Accounts, and Developing Markets. Within each geographic area, the
majority of Xerox products and services are typically sold through its __________.
a. distributors
b. indirect salesforce
c. order takers
d. direct salesforce
e. telemarketers
Answer:
Franchising is one form of a(n) __________.
a. corporate vertical marketing system
b. horizontal marketing system
c. administered vertical marketing system
d. wholesaler-sponsored voluntary system
e. contractual vertical marketing system
Answer:
Which of the following is the newest way to engage consumers?
a. television advertising
b. QR codes
c. e-mail
d. magazine advertising
e. public service announcements
Answer:
Self-regulation refers to
a. governmental guidelines that suggests what is legal and ethical and what is not.
b. a self-imposed set of rules set by a specific industry watchdog group that dictates
legal and ethical behaviors.
c. an alternative to government control where an industry attempts to police itself.
d. voluntary compliance to governmental rules and regulations set for a specific
industry.
e. a set of rules created and enforced by the FTC to which all members of an industry
voluntarily agree to comply.
Answer:
Procter & Gamble raises funds for the Special Olympics when consumers purchase
selected company products. This is an example of
a. cause marketing.
b. philanthropic marketing.
c. green marketing.
d. public relations.
e. societal promotions.
Answer:
Wells Fargo is one of the best-run banks in the United States. It reaches retail customers
through 9,000 stores, a worldwide network of 12,000 ATMs, and its online banking
service. Which utility does Wells Fargo best provide?
a. time
b. possession
c. place
d. form
e. performance
Answer:
Among business products, supplies usually consist of
a. items as pens, batteries, and light bulbs.
b. buildings and fixed equipment.
c. items used in the manufacturing process and become part of the final product.
d. tools and office equipment.
e. raw materials and component parts.
Answer:
Each year, the U.S. Army shoots an estimated 200 million rounds of lead bullets at
target practice areas across the United States. Pentagon officials, in response to
environmentalists’ concerns over lead poisoning in the soil, have invested over $12
million to develop an environmentally safe tungsten bullet. This is an example of one of
the outcomes of __________.
a. marketing ethics
b. consumerism
c. cause marketing
d. self-regulation
e. Naderism
Answer:
When Walmart wants Procter & Gamble (P&G) to link up with its computerized cash
register scanning equipment and direct electronic ordering and replenishing systems for
all its stores, Walmart can tell P&G what merchandise it needs to replenish, along with
how much, when, and to which store to deliver it on a daily basis. From this
description, Walmart is engaged in __________.
a. ISO 9000 certification.
b. ISO 14000 certification.
c. sustainable procurement.
d. sustainable development.
e. cause marketing.
Answer:
A group of product or service items that are closely related because they satisfy a class
of needs, are used together, are sold to the same customer group, are distributed through
the same types of outlets, or fall within a given price range is referred to as a
__________.
a. product class
b. product mix
c. product category
d. marketing category
e. product line
Answer:
A consumer who is out shopping and searching for a particular product can find the
store with the best price by using
a. Instagram.
b. Twitter.
c. Facebook.
d. an app released by Facebook that lets customers receive discounts for “checking in”
at a store location.
e. an app released by The Find, where a customer can search for the product among
500,000 stores.
Answer:
The functional level in an organization is where
a. groups of specialists actually create value for the organization.
b. employees perform assigned tasks without actually having input into the decision
making process.
c. all financial outlays are made.
d. all company hiring and firing occurs.
e. the marketing department makes all decisions regarding which product benefits will
be promoted during a promotional campaign.
Answer:
The strategic marketing process involves three phases: planning, implementation, and
a. review.
b. execution.
c. evaluation.
d. goal revision.
e. correction.
Answer:
During the Pillsbury Bake Off, thousands of people across the country compete to
create the best new recipe using the sponsor’s products. Not only does the company
benefit from publicity surrounding the event and the great recipes that it can use later to
increase product usage, but also there is an increase in product sales as contenders buy
items to practice their new recipes. This is an example of a very successful
__________.
a. challenge
b. contest
c. sweepstakes
d. competition
e. public relations campaign
Answer:
All of the following form the foundation upon which a firm builds its marketing
program during the strategic marketing process EXCEPT:
a. research the organization’s present and prospective customers.
b. determine what business the organization is in.
c. assess the organization itself.
d. identify trends in the organization’s industry.
e. analyze the organization’s competitors.
Answer:
Cessna is considered the volume leader in the executive-jet market. It has been
described as “almost totally vertically integrated.” This quote means that Cessna
a. does not fall under the jurisdiction of any federal regulatory agency.
b. has eliminated economies of scale.
c. combines successive stages of production and distribution under a single ownership.
d. has achieved a high level of social responsibility.
e. uses outsourcing for all component parts and materials.
Answer:
Its website introduces its Master Yogurt Maker, who is “an artisan armed with years of
yogurt-making experience.” This has helped the __________ company succeed with its
__________ brand.
a. Dannon; Oikos
b. Procter & Gamble; Mount Olympus
c. Kraft Foods; Athenos
d. Agro Farms; Chobani
e. General Mills; Yoplait
Answer: