Archives: Quiz

Black smokers can be found along subduction zones. All isotopes are unstable. Answer: FALSE The hydrologic cycle is off-balance because more liquid is brought in via comets and meteorites each year. Answer: FALSE The early Earth was not hospitable to […]

The depth of deep-ocean trenches is closely related to age: the younger the subducting plate, the deeper the trench. Dikes tend to form as solitary structures. Answer: FALSE Aquitards are made of high-conductivity materials such as clay. Answer: FALSE The […]

Which of the following is an example of an online privacy violation? A) your e-mail being read by a hacker B) your online purchasing history being sold to other merchants without your consent C) your computer being used as part […]

________ refers to the ability to ensure that an e-commerce site continues to function as intended. A) Nonrepudiation B) Authenticity C) Availability D) Integrity Which of the following has the Internet Advertising Bureau urged advertisers to abandon? A) HTML B) […]

The financial services, travel services, and job placement services industries typically use the ________ business model. A) community provider B) transaction broker C) market creator D) e-tailer An IPv4 address is expressed as a: A) 32-bit number that appears as […]

A firm’s ________ describes how a firm will produce a superior return on invested capital. A) value proposition B) revenue model C) market strategy D) competitive advantage Which of the following is an example of the affiliate revenue model? A) […]

Which of the following allows Facebook to track user behavior on other sites and then sell the information to marketers? A) Open Graph B) Like button C) hashtags D) Whatsapp Which of the following statements about e-sports is not true? […]

E-commerce is available just about everywhere and anytime. This is known as ________. A) richness B) information density C) ubiquity D) reach The merger of media enterprises into powerful, synergistic combinations that can cross-market content on many different platforms is […]

All of the following cases involved the doctrine of fair use except: A) Brown Bag Software vs. Symantec Corp. B) Perfect 10, Inc. v. Amazon.com, Inc. et al. C) Field v. Google, Inc. D) Kelly v. Arriba Soft. Rustock is […]

Which of the following forms of online advertising is expected to grow the fastest between 2015 and 2019? A) paid search B) sponsorships C) search engines D) rich media The time spent watching and reviewing auction bids is a part […]

In 2015, e-book sales constituted ________% of all consumer book sales. A) 11 B) 23 C) 32 D) 52 Which of the following is the minimum system architecture requirement for an e-commerce Web site that processes orders? A) single-tier architecture […]

Hits are a measure of the: A) number of times an ad is clicked. B) number of times an ad is served. C) number of HTTP requests. D) number of pages viewed. Next generation firewalls provide all of the following […]

The total number of users or customers an e-commerce business can obtain is a measure of which of the following? A) ubiquity B) interactivty C) reach D) information density Which of the following was the original “killer app” that made […]

Which of the following involves a company giving away a certain level of product or services without charge, but then charging a fee for premium levels of the product or service? A) advertising revenue model B) subscription revenue model C) […]

Which of the following is an example of e-business? A) Amazon’s inventory control system B) the Amazon.com Web site C) an Amazon mobile app D) Amazon’s Pinterest page Which ethical principle asks you to consider the impact of your decision […]

Which of the following is not a key industry strategic factor? A) synergies B) barriers to entry C) industry value chain D) existence of substitute products SupplyOn is an example of a(n): A) private industrial network. B) exchange. C) industry […]

Which of the following is the most successful of Facebook’s apps? A) Messenger B) Home C) Camera D) Riff Advantages of dynamic page generation include all of the following except: A) lowered menu costs. B) market segmentation. C) nearly cost-free […]

Above all, e-commerce is a ________ phenomenon. A) technology driven B) finance-driven C) sociological D) government-driven PayPal is an example of what type of payment system? A) online stored value payment system B) digital checking system C) accumulating balance system […]

During which period of time did the Institutionalization phase of Internet development take place? A) 1950-1960 B) 1961-1974 C) 1975-1995 D) 1995-through the present Linden Dollars, created for use in Second Life, are an example of: A) digital cash. B) […]

The European Data Protection Directive prohibits the transfer of PII to organizations or countries that do not have similar privacy protection policies. In the wholesale model of e-book distribution, pricing power is with the publisher. Answer: FALSE The annual maintenance […]

Online readership of newspapers is growing by more than 10% a year. Prior to the development of e-commerce, Web sites primarily delivered static HTML pages. Answer: TRUE Traditional desktop marketing has become the smallest part of all online marketing. Answer: […]

A worm does not need to be activated by a user in order for it to replicate itself. Apple Pay uses near field communication (NFC) chips. Answer: TRUE E-commerce technologies provide a unique, many-to-many model of mass communication. Answer: TRUE […]

Lead generation marketing firms specialize in inbound marketing. A community site created by a corporation is called a sponsored community site. Answer: TRUE The AdChoices program is an industry-sponsored initiative to encourage Web sites to be more transparent about how […]

Social technologies change industry structure by shifting programming and editorial decisions to consumers and creating substitute entertainment products. The value of portals to advertisers and content owners is primarily a function of the size of the audience the portal reaches […]

The increasing price of display ads have contributed to Yahoo’s struggles over the last three years. It costs no money to bid in a penny auction. Answer: FALSE Online traffic is driven by offline brands and shopping. Answer: TRUE Interactivity […]

The size of a lock is referred to as the lock granularity. MySQL is an open source DBMS that only runs on Unix and Linux operating systems. Answer: FALSE If the table ITEM has a column WEIGHT, and WEIGHT has […]

The ideal primary key is short, numeric, and fixed. Big Data is the name given to the enormous datasets generated by Web 2.0 applications. Answer: TRUE Oracle Database triggers are PL/SQL or Java procedures that are invoked when specified database […]

UML-style E-R diagrams allow for the existence of class attributes which are attributes that pertain to the collection of all entities within that class, not to the individual entity instances themselves. To set a column value to an initial value […]

In 1:N relationships, the table on the “many” side is called the child. Only the 64-bit version of the Java Runtime Environment should be installed when using a 64-bit operating system. Answer: FALSE The SQL SET keyword is used to […]

MySQL uses MySQL NEW transition variables with triggers to access new data inserted into a table row. IDEF1X category clusters may be either complete or incomplete. Answer: TRUE The IDEF1X standard excludes the concept of domains found in the extended […]

Microsoft Access is just a DBMS. The IIS Web server is managed using the Microsoft Internet Information Service (IIS) Manager. Answer: TRUE With Oracle Database, data must be entered at the Oracle Database command prompt. Answer: FALSE[/cpmembership] In the MySQL […]

A Java Virtual Machine must be installed on a computer before running the NetBeans IDE. The cardinalities of an attribute operate only between the attribute and the container of the attribute. Answer: TRUE In market basket analysis, lift is confidence […]

The IDEF1X default cardinality of a nonidentifying connection relationship is one-to-one, with a mandatory parent and an optional child. Paradox is the only major survivor of the “bloodbath of PC DBMS products.” Answer: FALSE Relations in BCNF have no modification […]

While many subqueries can be alternatively written as joins, correlated subqueries do work that cannot be duplicated as a join. An information system is a set of components that interact to achieve some purpose or goal. Answer: FALSE SQL stands […]

The default isolation level in Oracle Database is Read Committed, which provides statement level isolation. Graph databases are composed of three elements, one of which is the edge. Answer: TRUE SQL triggers are used for providing default values, validity checking, […]

In a common form of RFM analysis, customers with an R score of 5 are in the 20% of customers who have the most recent orders. The SQL built-in function MIN obtains the smallest value in a numeric column. Answer: […]

SQL Server built-in system function names start with the @@ symbol. Microsoft Access wizards allow easy building of forms and reports. Answer: TRUE A combination key is a group of attributes that uniquely identifies a row. Answer: FALSE[/cpmembership] A data […]

Dimensional databases are used for analytical data processing. One weakness of UML-style E-R diagrams is that there is no means of distinguishing between a weak entity that is ID-dependent and a weak entity that is not ID-dependent. Answer: FALSE To […]

MySQL concurrency options include four transaction isolation levels: READ UNCOMMITTED, READ COMMITTED, REPEATABLE READ, and SERIALIZABLE. The names of tables to be joined in an SQL query are listed in the FROM clause. Answer: TRUE Candidate keys are called interlocking […]

MySQL uses the MySQL LAST_INSERT_ID() function to provide the value of the most recently created surrogate key. The recommended SQL Server security is Windows-only security. Answer: TRUE One of the properties of all collections is Count, which is the number […]

When designing a database, first identify the entities, then determine the attributes, and finally create the relationships. In every database, not just the databases discussed in this book, table names are capitalized. Answer: FALSE The SQL built-in function ADDUP totals […]

In Microsoft Access, foreign keys are designated by using the Foreign Key button in the toolbar. In regard to database security, neither the DBMS nor the database applications can enforce processing responsibilities. Answer: TRUE In two-phase locking, all locks are […]

MySQL uses MySQL OLD transition variables with triggers to access old data updated or deleted from a table row. In Microsoft Visio 2013, a group of template objects is called a stencil. Answer: TRUE The IDEF1X default cardinality of a […]

Data warehouses are populated with data prepared by Extract, Transform, and Load (ETL) systems. In general, the overall responsibility of the DBA is to facilitate the development and use of the database system. Answer: TRUE To represent an IS-A relationship […]

In a correlated subquery, the DBMS must run the lower SELECT statement as a process that is nested within the upper SELECT statement. In SQL Server, triggers can roll back the transaction that caused them to be fired. Answer: TRUE […]

A defining requirement for Boyce-Codd Normal Form (BCNF) is that every candidate key must be a determinant. Among its many functions, SQL*Plus is also a programming language. Answer: FALSE In the Windows 8 or 8.1 OS, to start working with […]

Locks placed by a command issued to the DBMS from the application program are called explicit locks. Sequenced Query Language (SQL) is an internationally recognized standard language that is understood by all commercial database management system products. Answer: FALSE A […]

To use an SQL Server reserved word as a user identifier, it must be enclosed in square brackets [ ]. The values of a surrogate key have no meaning to the users. Answer: TRUE The termset refers to all records […]

Unless it is being used to copy data from one table to another, the SQL INSERT statement can be used to insert only a single row into a table. A business process is a set of activities that transforms materials […]

In Microsoft Visio 2013, Dynamic connector objects can be formatted with the line end symbols needed to create IE Crow’s Foot notation. In relational terms as defined by E.F. Codd, a column is called an attribute. Answer: TRUE Entities can […]