Lead generation marketing firms specialize in inbound marketing.
A community site created by a corporation is called a sponsored community site.
The AdChoices program is an industry-sponsored initiative to encourage Web sites to
be more transparent about how they use personal information and to make it more
likely that appropriate ads are shown to users.
A cell phone’s GPS is accurate to within five feet of the actual location of the phone.
Keeping bid increments low both decreases the number of bidders and lowers the
frequency of their bids.
Operating on a global scale is one goal of collaborative commerce.
By 2015, spending on social marketing will be more than double the amount spent on
mobile marketing.
When developing an e-commerce presence, it is important to understand that the
business must drive technology decisions, not the reverse.
Consumers choose the online channel primarily because it offers lower prices.
Collaborative commerce has a much broader mission than EDI.
Copyright protection protects against others copying the underlying ideas in a work.
In the United States, Google is not required to remove results from its search engine if
requested.
The online mortgage industry has transformed the process of obtaining a mortgage.
Highly centralized supply chains provide lower short-term costs, but higher,
longer-term risk protection.
The emergence of mobile, social, and local e-commerce occurred during the
Consolidation period of e-commerce.
T1 and T3 refer to international telephone standards for digital communication.
Using prebuilt templates is typically one of the most expensive choices when building
an e-commerce site.
Big Data plays an important role in predictive marketing.
WLAN-based Internet access derives from the same technological foundations as
telephone-based wireless Internet access.
Pinterest’s visitors are predominantly women.
Smartphones are the fastest growing and largest source of mobile commerce revenues.
The principle of responsibility means that individuals, organizations, and societies
should be held accountable to others for the consequences of their actions.
Retail e-commerce in the United States is not expected to continue growing at
double-digit growth rates in 2015-2016.
B2B e-commerce is the largest type of e-commerce.
What is Big Data and why are marketers interested in it?
Facebook is the slowest growing of the most popular social networks.
CryptoLocker is an example of ransomware.
B2B e-commerce Web sites tend to serve horizontal markets.
The ethical principle of Universalism states that if an action is not right for all
situations, then it is not right for any situation.
The Internet’s universal standards can change industry structure by increasing barriers
to entry and decreasing competition within an industry.
The basic value proposition of community providers is:
A) they offer a fast, convenient one-stop site where users can focus on their most
important concerns and interests.
B) they offer consumers valuable, convenient, time-saving, and low cost alternatives to
traditional service providers.
C) they create a digital electronic environment for buyers and sellers to meet, agree on a
price, and transact.
D) they increase customers’ productivity by helping them get things done faster and
more cheaply.
What is the first step in developing an e-commerce security plan?
A) Create a security organization.
B) Develop a security policy.
C) Perform a risk assessment.
D) Perform a security audit.
Which of the following allows someone to obtain an exclusive monopoly on the ideas
behind an invention for 20 years?
A) copyright law
B) trade secret law
C) patent law
D) trademark law
The Data Encryption Standard uses a(n) ________-bit key.
A) 8
B) 56
C) 256
D) 512
Which of the following has the second-highest share of online retail sales?
A) omni-channel merchants
B) virtual merchants
C) catalog merchants
D) manufacturer-direct
WW Grainger is an example of a(n) ________.
A) e-distributor
B) exchange
C) private industrial network
D) e-procurement Net marketplace
Which of the following features of e-commerce technology has reduced the cost of
delivering marketing messages and receiving feedback from users?
A) ubiquity
B) richness
C) information density
D) universal standards
What is the most frequent cause of stolen credit cards and card information today?
A) lost cards
B) the hacking and looting of corporate servers storing credit card information
C) sniffing programs
D) phishing attacks
The profit a seller makes at auction is a function of all of the following except:
A) initial pricing
B) auction length.
C) the number of units for auction.
D) watch lists.
Which of the following provides a financial snapshot of a company’s assets and
liabilities (debts) on a given date?
A) working capital
B) operating margin
C) balance sheet
D) gross margin
In 2014, Amazon engaged in a trade dispute with which of the following over the
pricing of e-books?
A) Barnes & Noble
B) Penguin Random House
C) Hachette
D) Harper Collins
________ is a programming language invented by Netscape used to control the objects
on an HTML page and handle interactions with the browser.
A) VBScript
B) ActiveX
C) ColdFusion
D) JavaScript
Online digital entertainment and media revenue is about ________ of total
entertainment and media revenue.
A) 8%
B) 16%
C) 32%
D) 40%
The last step in the procurement process is:
A) sending a remittance payment.
B) sending the invoice.
C) shipping the goods.
D) delivering the goods.
Private industrial networks are direct descendants of:
A) e-procurement Net marketplaces.
B) existing EDI networks.
C) independent exchanges.
D) industry consortia.
All of the following can be considered a precursor to e-commerce except:
A) the development of the smartphone.
B) Baxter Healthcare’s PC-based remote order entry system.
C) the French Minitel.
D) the development of Electronic Data Interchange standards.
Which of the following statements about native advertising is not true?
A) Native advertising is controversial.
B) Native advertising is a new form of advertising found only online.
C) Native advertising is growing rapidly, especially on social networks.
D) Consumers look at native ads much more frequently than display ads.
Which of the following has the highest share of the e-book market?
A) Amazon
B) Apple
C) Google
D) Barnes & Noble
All of the following were factors that precipitated the growth of MOTO except:
A) the national toll-free call system.
B) the growth of the cellular phone industry.
C) falling long distance telecommunications prices.
D) the growth of the credit card industry.
The President’s Council of Advisors on Science and Technology has called for all of the
following except:
A) a consumer privacy bill of rights.
B) a data breach law requiring firms to report losses of consumer data.
C) an amendment of the Electronic Communications Privacy Act to strengthen
protections against government surveillance.
D) a blanket prohibition on commercial data brokers.
Which of the following is an example of the subscription revenue model?
A) eHarmony
B) eBay
C) E*Trade
D) Twitter
An ________ primarily serves businesses that primarily buy direct goods on a spot
purchasing basis.
A) e-distributor
B) e-procurement company
C) exchange
D) industry consortium
The size of the B2B market in 2015 was estimated to be around:
A) $630 million.
B) $6.3 billion.
C) $630 billion.
D) $6.3 trillion.
Threatening negative feedback in return for a benefit is an example of:
A) feedback extortion.
B) offensive shill feedback.
C) defensive shill feedback.
D) sending spam.
Zeus is an example of which of the following?
A) SQL injection attack
B) browser parasite
C) DDoS attack
D) Trojan horse/botnet
The primary way a Web site is able to personalize the content presented to a visitor is
through the use of:
A) privacy policies.
B) cookies.
C) accessibility rules.
D) site management tools.
Which of the following is the largest online movie download distributor?
A) Netflix
B) Hulu
C) iTunes
D) Google Play
The liquidity of a market is measured by all of the following except:
A) price transparency.
B) number of buyers and sellers in market.
C) volume of transactions.
D) size of transactions.
Which of the following is not one of the four main methods advertisers use to
behaviorally target ads?
A) Nielsen ratings
B) data collected from social networks
C) integration of online data with offline data
D) clickstream data
A perfect market is one in which:
A) there are no competitive advantages or asymmetries because all firms have equal
access to all the factors to production.
B) one firm develops an advantage based on a factor of production that other firms
cannot purchase.
C) one participant in the market has more resources than the others.
D) competition is at a minimum, as each niche market within an industry is served by
the company with the greatest competitive advantage.
Which of the following companies was an early investor in Facebook?
A) Google
B) Apple
C) Microsoft
D) LinkedIn
Which of the following is not a privacy advocacy group?
A) Epic.org
B) Reputation.com
C) Cdt.org
D) Privacy.org
The technology used by early online communities was limited to mostly:
A) instant messaging.
B) FTP.
C) e-mail.
D) bulletin boards.
What are the benefits of Internet auctions to sellers, buyers, and market makers in an
auction?
Discuss how the various 802.11 standards apply to the provision of Wi-Fi.
Describe the vision of online retailing during the early days of e-commerce. Did these
predictions and assumptions turn out to be true?
Describe the fantasy sport business and the issues it raises.
Discuss the security of communications channels. Include definitions and explanations
for the terms Secure Sockets Layer/Transport Layer Security (SSL/TLS), secure
negotiated session, session key, and VPN.
What are some of the issues related to the Internet of Things?
What has changed in online marketing since 2007?
What are the three different online business models that newspapers have employed
from 1995-2014?
Discuss the issue of consolidation in the online travel services industry.
Explain each of the three important concepts behind the Federal Networking Council’s
definition of the term Internet. Explain how each of these technologies contributes to
the functioning of the Internet today.
What are the basic steps in creating a Pinterest marketing campaign?
What are e-sports, how do they make money, and why are advertisers attracted to it?
Identify and describe the various types of rich media ads and video ads and explain how
each one works.
Discuss the impact social networks have had on how businesses operate, communicate,
and serve their customers.
Why is the management team such an important element of a business model?
What is a first mover? Why was being a first mover considered to be important during
the early years of e-commerce?