Which of the following is an example of e-business?
A) Amazon’s inventory control system
B) the Amazon.com Web site
C) an Amazon mobile app
D) Amazon’s Pinterest page
Which ethical principle asks you to consider the impact of your decision if the
principles underlying your decision became an organizing principle of the entire
society?
A) the Golden Rule
B) Risk Aversion
C) the Slippery Slope
D) the Social Contract rule
All of the following are terms used to describe on-demand service companies except:
A) mesh economy.
B) collaborative commerce.
C) we-commerce.
D) omni-channel commerce.
Which of the following is not an example of a virtual merchant?
A) Overstock
B) Wayfair
C) Rue La La
D) Dell
Which of the following features of e-commerce technology enables merchants to
market and sell “complex” goods and services to consumers via marketing messages
that can integrate video, audio, and text?
A) richness
B) ubiquity
C) information density
D) personalization
Omni-channel merchants are also referred to as:
A) virtual merchants.
B) bricks-and-clicks companies.
C) catalog merchants.
D) manufacturer-direct firms.
All of the following are steps one can take to right-size a Web site’s hardware platform
and meet demands for service except:
A) scaling hardware vertically.
B) scaling hardware horizontally.
C) replacing static pages with dynamically generated pages.
D) improving processing architecture.
How long does copyright protection extend for corporate-owned works?
A) 25 years
B) 50 years
C) 75 years
D) 95 years
Which of the following involves bypassing the target site’s home page and going
directly to a content page?
A) cybersquatting
B) metatagging
C) framing
D) deep linking
Which of the following helps you engage your customers in a conversation?
A) shopping cart
B) product database
C) on-site blog
D) site tracking and reporting system
All of the following are basic functionality provided by Web servers except:
A) site management tools.
B) data capture tools.
C) security services.
D) a shopping cart.
The concept behind document formatting had its roots in which of the following?
A) XML
B) SGML
C) HTML
D) GML
All of the following statements about Amazon are true except:
A) Amazon showed a profit in 2014.
B) Amazon Web Services is now a major part of Amazon’s business.
C) eBay can be considered a competitor of Amazon’s.
D) Amazon continues to generate revenue primarily by selling products.
Google’s AdSense is an example of which of the following?
A) context advertising
B) SEO
C) programmatic advertising
D) viral marketing
In 2015, roughly ________ million people in the United States accessed the Internet via
tablets.
A) 59
B) 94
C) 159
D) 194
Which of the following is not a major e-commerce public safety and welfare issue?
A) regulation of gambling
B) regulation of cigarette sales
C) regulation of pornography
D) regulation of taxation
Operating margin is defined as:
A) operating income or loss divided by net sales revenues.
B) operating income or loss divided by total operating expenses.
C) net sales revenues divided by net income or loss.
D) net assets divided by net liabilities.
Which form of testing compares a control page with one that is very different?
A) template test
B) new concept test
C) funnel test
D) system test
Which of the following is not a practice that degrades the results and usefulness of
search engines?
A) social search
B) link farms
C) content farms
D) click fraud
Confidentiality is sometimes confused with:
A) privacy.
B) authenticity.
C) integrity.
D) nonrepudiation.
Which of the following is known primarily for blogs?
A) Facebook
B) Tumblr
C) Google
D) Instagram
What percentage of people read newspapers only on a mobile device?
A) 5%
B) 6%
C) 7%
D) 11%
Which ethical principle states that if an action cannot be taken repeatedly, then it is not
right to take at all?
A) Universalism
B) the Slippery Slope
C) the Social Contract rule
D) the Golden Rule
All of the following are current major trends in B2B e-commerce, except:
A) Move to implement highly centralized supply chains to reduce risk.
B) Growing emphasis on use of business analytics software (business intelligence) to
understand very large data sets.
C) Firms place a growing emphasis on rapid-response and adaptive supply chain rather
than lowest-cost supply chains.
D) Risks of far-flung global networks lead to an increase in regional manufacturing and
supply chains.
The cost of hardware, software, and telecommunications services needed to build a Web
site have ________ over the last decade.
A) increased dramatically
B) increased moderately
C) decreased dramatically
D) decreased slightly
In 2015, Amazon’s e-book and media store contained around how many book titles?
A) more than 50,000
B) more than 100,000
C) more than 1 million
D) more than 5 million
Which of the followingisnot considered a portal?
A) Yahoo
B) MSN
C) Amazon
D) AOL
Google uses which of the following to build a global database of wireless access points
and their geographic locations?
A) E9-1-1
B) Street View cars
C) iBeacons
D) BLE
Which of the following is used to process certificates and private/public key
information?
A) HTTP
B) Secure Sockets Layer/Transport Layer Security
C) File Transfer Protocol
D) data capture tools
All of the following are issues facing Pinterest except:
A) copyright infringement.
B) inability to retain users.
C) spam.
D) scams.