Which of the following is the most successful of Facebook’s apps?
A) Messenger
B) Home
C) Camera
D) Riff
Advantages of dynamic page generation include all of the following except:
A) lowered menu costs.
B) market segmentation.
C) nearly cost-free price discrimination.
D) client-side execution of programming.
Amazon has a patent on:
A) download-based sales.
B) display of third-party advertisements in floating windows.
C) one-click purchasing.
D) hyperlinks.
Which of the following gives a business model the most credibility with outside
investors?
A) the firm’s management team
B) the firm’s value proposition
C) the firm’s market opportunity
D) the firm’s market strategy
Which of the following is not an example of a transaction broker?
A) a stockbroker
B) a real estate agent
C) an accountant
D) an employment agency
A(n) ________ is a Web application that allows users to easily add and edit content on a
Web page.
A) wiki
B) podcast
C) blog
D) RSS feed
When talking about the physical elements of the Internet, the term redundancy refers to:
A) transmitting multiple copies of a single packet to safeguard against data loss.
B) the use of tiered high-speed switching computers to connect the backbone to
regional and local networks.
C) delays in messages caused by the uneven flow of information through the network.
D) multiple duplicate devices and paths in a network built so that data can be rerouted if
a breakdown occurs.
Which of the following is not a variation of the e-tailer business model?
A) bricks-and-clicks
B) virtual merchant
C) market creator
D) manufacturer-direct
All of the following are examples of technology convergence except:
A) the iPad.
B) Amazon Books Publishing.
C) Apple TV.
D) smartphones.
Which of the following would be considered an indirect competitor of Priceline?
A) Travelocity
B) Expedia
C) Orbitz
D) TripAdvisor
Which of the following is not one of the basic business objectives for an e-commerce
site?
A) display goods
B) execute a transaction
C) provide production and supplier links
D) optimize system architecture
Which of the following is not one of the five types of digital gamers?
A) casual gamers
B) local gamers
C) social gamers
D) console gamers
For a Web site that has 100,000 visitors a month, and where on average, a visitor makes
five page requests per visit, there will be ________ entries in the transaction log each
month.
A) 50,000
B) 500,000
C) 5 million
D) 50 million
Service industry groups are categorized generally into two groups, those that provide
transaction brokering and those that involve:
A) retailing goods.
B) personalization.
C) information brokering.
D) providing hands-on services.
Which of the following organizations involved with Internet governance has the United
States recently announced it would give up control over?
A) ICANN
B) IGF
C) NTIA
D) IANA
________ is used to allow remote login on another computer.
A) Telnet
B) FTP
C) HTTP
D) SSL
Which of the following is currently the most popular Web browser?
A) Internet Explorer
B) Safari
C) Chrome
D) Firefox
Which of the following was the object of the FTC’s first-ever COPPA enforcement
action involving mobile apps?
A) Disney’s Playdom
B) W3 Innovation
C) Snapchat
D) Yelp
Which of the following is not a limitation of the current Internet?
A) the continued reliance on cables and wires for connectivity
B) limited bandwidth, which causes congestion and cannot adequately handle video and
voice traffic
C) architectural restrictions, which stipulate that numerous requests for the same file
must each be answered individually, slowing network performance
D) the difficulty in expanding capacity by adding servers and clients
Which of the following was sued by the Justice Department for violating antitrust laws
in connection with e-books?
A) Amazon
B) Google
C) Apple
D) Barnes & Noble
Which of the following statements about net neutrality is not true?
A) The FCC now regulates ISP pricing.
B) The FCC ruled that Internet broadband service providers should be viewed as public
utilities similar to telephone companies.
C) The FCC overruled state laws that made it difficult for cities to operate their own
broadband networks.
D) ISPs can no longer discriminate against users on the basis of protocol or amount of
usage.
Instagram is an example of a(n):
A) interest-based social network.
B) affinity community/social network.
C) general community/social network.
D) practice network.
________ are the types of information systems capabilities needed to meet business
objectives.
A) Information requirements
B) System functionalities
C) System design specifications
D) Physical design specifications
Which of the following is another term for amplification?
A) impressions
B) reach
C) conversation rate
D) conversion ratio
Which of the following terms can be considered synonymous with the term
e-commerce?
A) e-business
B) digital commerce
C) the Internet
D) the Web
Which of the following is currently a small part of the online marketing universe, but is
expected to triple over the next five years?
A) local marketing
B) location-based mobile marketing
C) mobile marketing
D) social marketing on Facebook
Which of the following features of e-commerce technology allows fine-grained, highly
detailed information on consumers’ real-time behavior to be gathered and analyzed?
A) personalization/customization
B) information density
C) ubiquity
D) interactivity
All of the following are involved in the effort to create standards for IoT except:
A) AllSeen Alliance.
B) Industrial Internet Consortium.
C) Open Interconnect Consortium.
D) W3C.
Which of the following is not one of the four basic principles shared by ethical schools
of thought in western culture?
A) accountability
B) privacy
C) responsibility
D) liability
In 2015, the world’s online population was estimated to be around:
A) 310 million.
B) 3.1 billion.
C) 31 billion.
D) 310 billion.
FREAK is an example of which of the following?
A) mobile malware
B) software vulnerability
C) botnet
D) Trojan horse
Which of the following is not a community provider?
A) LinkedIn
B) Facebook
C) Priceline
D) Pinterest
________ create and sell access to digital markets.
A) E-distributors
B) Portals
C) E-procurement firms
D) Market creators
Which of the following is a leading social network in Russia?
A) VK
B) Tuenti
C) Orkut
D) Qzone