The increasing price of display ads have contributed to Yahoo’s struggles over the last
three years.
It costs no money to bid in a penny auction.
Online traffic is driven by offline brands and shopping.
Interactivity that enables product customization alters industry structure by increasing
the threat of substitutes.
Millennials are the first generation to be born into the digital revolution of the 20th
century.
Facebook does not sell display ads.
Promoted Trends is Twitter’s version of Google’s Ad Words.
Upgrading a server from a single processor to multiple processors is an example of
scaling a site horizontally.
Spoofing a Web site is a threat to the integrity of the Web site.
There is a finite number of Bitcoins that can be created.
HTML is used to format the structure and style of a Web page.
A private industrial network is an independently owned online marketplace that
connects many suppliers and buyers.
Packet switching does not require a dedicated circuit.
A list server can be used to manage e-mail marketing campaigns.
A Trojan horse appears to be benign, but then does something other than expected.
Dynamic page generation lowers menu costs.
Firms that fail to produce returns greater than alternative investments typically go out of
business.
Storing HTML pages in RAM rather than on a server’s hard drive is an inexpensive way
to fine-tune the processing architecture of a Web site.
Research shows that the two most important factors shaping the decision to purchase
online are utility and trust.
SMS text messaging generates the majority of mobile marketing spending.
The easiest and least expensive way to prevent threats to system integrity is to install
anti-virus software.
Vox is an example of the Digital First business model.
The expansion of generic top-level domains recently authorized by ICANN is likely to
be very disruptive in terms of trademark protection.
Consumers are primarily price-driven when shopping on the Internet.
Facebook’s Search functionality includes everyone’s public posts, Likes, photos, and
interests, and makes them available to all users of Facebook, even those who are not
friends.
It is expected that by 2019, mobile commerce will account for about one-third of all
e-commerce in the retail and travel industries.
The original portals in the early days of e-commerce were search engines.
PHP is an open source, general purpose scripting language that is most frequently used
in server-side Web applications to generate dynamic Web page content.
The systems development life cycle methodology that can be used to create an
e-commerce Web site has five major steps.
Google provides the leading location-based marketing platform.
Auction prices are often higher than prices in fixed priced markets.
A company’s strong linkages with its customers increase switching costs.
Price dispersion remains pervasive online.
TLS is a protocol used to transfer files to and from a server.
Apache Web server software works with Linux and Unix operating systems.
Universal standards make price discovery more costly, slower, and less accurate.
Contrary to predictions of analysts made during the early days of e-commerce, the
Internet has led to both disintermediation and hypermediation on a widespread basis.
The Internet has shown similar growth patterns as other electronic technologies of the
past.
Walmart is the largest purchaser of consumer goods in the world.
Which of the following organizations coordinates the Internet’s systems of unique
identifiers, such as IP addresses and top-level domain systems?
A) IETF
B) IAB
C) W3C
D) ICANN
A ________ is a networked business ecosystem that coordinates a firm’s suppliers,
distributors, and delivery firms with its own production needs using an Internet-based
supply chain management system.
A) value chain
B) value system
C) value web
D) business strategy
Which of the following is not one of the methods used by traditional retailers to develop
omni-channel integration?
A) online Web catalog
B) online order, in-store pickup
C) online supply-push
D) online promotions for offline purchases
A Web beacon is:
A) a cookie that carries a virus.
B) an executable cookie.
C) an automated applet for performing Web searches.
D) a tiny graphics file embedded in an e-mail or Web page.
Software that is used to obtain private user information such as a user’s keystrokes or
copies of e-mail is referred to as:
A) spyware.
B) a backdoor.
C) browser parasite.
D) adware.
Describe the five-step process that can be used to analyze an ethical dilemma. What
other guidelines are there to help in understanding a complicated ethical or moral
situation?
________ is a method for ensuring that suppliers precisely deliver ordered parts at a
specific time and to a particular location.
A) Having an adaptive supply chain
B) Tight coupling
C) Supply-chain management
D) Materials requirement planning
All of the following are methods of improving the processing architecture of a Web site
except:
A) separating static content from dynamic content.
B) optimizing ASP code.
C) optimizing the database schema.
D) adding Web servers.
E-distributors:
A) make money by charging a mark-up on products they distribute.
B) usually operate “private” markets.
C) operate in vertical markets.
D) focus on selling direct products.
All of the following are basic functionality provided by e-commerce merchant server
software except:
A) a product catalog.
B) marketing software.
C) a shopping cart.
D) credit card processing.
Downloading music tracks owned by record companies without paying for them is an
example of a violation of:
A) patent law.
B) copyright law.
C) trademark law.
D) privacy law.
Who was the first major fiction writer to create an e-book-only volume of a new work?
A) Hugh Howey
B) Stephen King
C) Dan Brown
D) Amanda Hocking
Amazon’s Associates program is an example of which of the following?
A) viral marketing
B) local marketing
C) affiliate marketing
D) lead generation marketing
Online buyers constitute approximately ________ % of the online Internet audience.
A) 65
B) 75
C) 85
D) 95
All of the following are examples of the challenges that traditional manufacturers
experience when using the Internet to sell directly to the consumer except:
A) moving to a demand-pull model.
B) high cost structures.
C) developing a fast-response online order and fulfillment system.
D) channel conflict.
Which of the following refers to the complexity and content of a message?
A) richness
B) reach
C) information density
D) interactivity
Which of the following companies uses a transaction fee revenue model?
A) Yahoo
B) E*Trade
C) Twitter
D) Sears
Around how many apps do users regularly use a month?
A) 10
B) 26
C) 30
D) 50
Which of the following was the first step in the development of B2B e-commerce?
A) Electronic Data Interchange (EDI)
B) automated order entry systems
C) computerized inventory databases
D) digital invoices
Music streaming is growing at ________ a year.
A) 10%
B) 30%
C) 50%
D) 70%
Current liabilities are debts of the firm that will be due within:
A) three months.
B) six months.
C) one year.
D) two years.
In order from beginning to end, the major steps in the SDLC are:
A) systems analysis/planning; systems design; building the system; testing; and
implementation.
B) systems design; testing; building the system; and implementation.
C) systems analysis/planning; systems design; building the system; implementation;
and testing.
D) systems analysis/planning; implementation; building the system; and testing.
Which of the following terms refers to the links that connect business firms with one
another to coordinate production?
A) supply chain
B) B2B e-commerce
C) vertical market
D) horizontal market
Which of the following basic system functionalities is used to display goods on a Web
site?
A) product database
B) digital catalog
C) shopping cart system
D) customer database system
The ________ is a consortium of corporations, government agencies, and nonprofit
organizations that monitors Internet policies and practices.
A) Internet Engineering Steering Group (IESG)
B) World Wide Web Consortium (W3C)
C) Internet Engineering Task Force (IETF)
D) Internet Society (ISOC)
Which IEEE 802.11 standard provides for throughput of up to 7 Gbps?
A) 802.11ac
B) 802.11ad
C) 802.11ay
D) 802.11ax
Which of the following e-commerce technology dimensions has the potential to reduce
cultural diversity in products?
A) ubiquity
B) interactivity
C) information density
D) global reach
Which of the followingrefers to any disparity in relevant market information among
parties in a transaction?
A) information asymmetry
B) unfair competitive advantage
C) imperfect competition
D) dynamic pricing
________ is a utility program that allows you to check the connection between your
client and a TCP/IP network.
A) Ping
B) Telnet
C) Tracert
D) Finger
________ is an industry-standard database query and manipulation language.
A) SQL
B) PHP
C) DBMS
D) JSP
Which of the following is not true about the evolution of Facebook’s privacy policies
over the ten-year period from 2005 to 2015?
A) The amount of information gathered and monitored by Facebook increased.
B) Facebook’s privacy policies improved from 2005 to 2009.
C) Facebook’s privacy policy became easier to understand.
D) Facebook’s privacy policies have steadily declined since 2009.
eCPM measures the ROI of an ad by dividing the total earnings of the ad by which of
the following?
A) the total number of impressions
B) the total number of impressions in hundreds
C) the total number of impressions in thousands
D) the total number of impressions in millions
Malware that comes with a downloaded file that a user requests is called a:
A) Trojan horse.
B) backdoor.
C) drive-by download.
D) PUP.
The early years of e-commerce are considered:
A) the most promising time in history for the successful implementation of first mover
advantages.
B) an economist’s dream come true, where for a brief time consumers had access to all
relevant market information and transaction costs plummeted.
C) a stunning technological success as the Internet and the Web increased from a few
thousand to billions of e-commerce transactions per year.
D) a dramatic business success as 85% of dot-coms formed since 1995 became
flourishing businesses.
Who are the e-commerce enablers and why are they important?
Why is B2B e-commerce seen as such a potential source of great profit for successful
B2B firms?
Why is VoIP considered to be a disruptive technology?
Why have newspaper revenues declined over the past 15 years?
Discuss some of the unique features that must be taken into account when designing a
mobile Web presence.
Explain why a firm’s online inventory control system is an example of e-business rather
than e-commerce. What is the key factor in determining if a transaction is “commerce”?
Define value chain and explain the difference between a firm value chain, an industry
value chain, and a value web.
Discuss the ways in which the practices of e-commerce companies, particularly the use
of advertising networks, threaten people’s privacy.
What are the implications for marketers given that mobile users spend over 70% of
their smartphone time using apps and that on average, users only use about 26 apps a
month?
How does the multi-screen environment change the marketing funnel?
Discuss the implications of each of the unique features of e-commerce technology for
the overall business environment.
Discuss in depth one ethical, social, or political issue that is presently in the news
surrounding the Internet and e-commerce.
Discuss the changes that Google has made to its search algorithms to improve search
results and user experience.
Which academic disciplines have a technical approach to e-commerce? What is each
discipline interested in?
What are the challenges faced by automobile manufacturers in selling online?