________ refers to the ability to ensure that an e-commerce site continues to function as
intended.
A) Nonrepudiation
B) Authenticity
C) Availability
D) Integrity
Which of the following has the Internet Advertising Bureau urged advertisers to
abandon?
A) HTML
B) HTML5
C) Adobe Flash
D) Adobe Acrobat
Which of the following statements is not true?
A) About 75% of Facebook’s ad revenue in 2015 is expected to come from its mobile ad
platform.
B) The only way to access Facebook from a mobile device is to use a mobile app.
C) Mobile ads are displayed in users’ News Feeds.
D) Facebook’s mobile ad revenues are its fastest growing revenue stream.
Around what percentage of Internet users in the United States use social networks on a
regular basis?
A) 54%
B) 67%
C) 85%
D) 94%
How many retail-oriented apps are there in the top 25 apps?
A) 0
B) 1
C) 2
D) 5
The number of people exposed to pins is a measure of which of the following?
A) engagement
B) community
C) brand strength
D) fan acquisition
Which of the following handles cybersquatting cases under its Uniform Dispute
Resolution procedures?
A) ICANN
B) FTC
C) WIPO
D) USPTO
A(n) ________, in which the highest bidder wins, is the most common form of auction.
A) Dutch Internet auction
B) Japanese auction
C) English auction
D) reverse auction
Which of the following online advertising formats attracted the least amount of
spending in 2015?
A) search
B) classifieds
C) rich media
D) e-mail
Companies are not permitted to collect personal information from children under the
age of ________ without parental consent.
A) 8
B) 10
C) 13
D) 16
Mobile Web apps are typically built using HTML5 and Java.
Encouraging users to click a Like button is an example of which step in the social
marketing process?
A) fan acquisition
B) brand strength
C) community
D) amplification
All of the following use a social network marketing strategy except:
A) Twitter.
B) YouTube.
C) Pinterest.
D) Amazon.
A(n) ________ offers members focused discussion groups, help, information, and
knowledge related to an area of shared practice.
A) practice network
B) general community
C) affinity community
D) interest-based social network
You could expect to find all of the following services in a Web server software package
except:
A) security services.
B) FTP.
C) search engine.
D) an RSS aggregator.
Which of the following statements is not true?
A) A VPN provides both confidentiality and integrity.
B) A VPN uses both authentication and encryption.
C) A VPN uses a dedicated secure line.
D) The primary use of VPNs is to establish secure communications among business
partners.
All of the following are simple steps for optimizing Web page content that can reduce
response times except:
A) reducing unnecessary HTML comments.
B) segmenting computer servers to perform dedicated functions.
C) using more efficient graphics.
D) avoiding unnecessary links to other pages on the site.
According to Ponemon Institute’s 2015 survey, which of the following was not among
the causes of the most costly cybercrimes?
A) malicious insiders
B) malicious code
C) denial of service
D) botnets
Which of the following earns the most location-based marketing revenue?
A) Twitter
B) Apple
C) Facebook
D) Google
Which of the following is an unfair competitive advantage?
A) brand name
B) access to global markets
C) lower product prices
D) superior technology
Over the past decade, the number of exchanges has:
A) greatly increased.
B) diminished sharply.
C) stayed about the same.
D) increased slowly but steadily.
All of the following are business models employed in the online music industry except:
A) subscription.
B) peer-to-peer streaming.
C) download-and-own.
D) cloud streaming.
Approximately ________ % of the United States labor force is involved in providing
services.
A) 50
B) 60
C) 70
D) 80
All of the following were visions of e-commerce expressed during the early years of
e-commerce except:
A) a nearly perfect information marketspace.
B) friction-free commerce.
C) disintermediation.
D) fast follower advantage.
________is defined as the use of digital technologies to permit organizations to work
together to design, develop, build, and manage products through their life cycles.
A) SCM
B) Social e-commerce
C) EDI
D) Collaborative commerce
Which of the following is not a major trend in the online recruitment services industry?
A) disintermediation
B) millennials and GenX primarily use mobile devices to search for jobs
C) social recruiting
D) hiring by algorithm
Which of the following is not categorized as an operating expense?
A) the cost of products being sold
B) marketing costs
C) administrative overhead
D) amortization of goodwill
Which of the following statements about mobile Web sites is not true?
A) Mobile Web sites run on a firm’s servers, just like a traditional Web site.
B) Mobile Web sites can be built using standard Web tools such as server-side HTML,
Linux, PHP and SQL.
C) Generally, mobile Web sites operate more quickly than traditional Web sites viewed
on a desktop computer connected to a broadband office network.
D) Most large firms today have mobile Web sites.
The Nike iD program is an example of which of the following marketing techniques?
A) customer co-production
B) transactive content
C) price discrimination
D) permission marketing
ESPN.com is an example of a:
A) general purpose portal.
B) vertical market portal based on affinity group.
C) vertical market portal based on focused content.
D) focused content portal.
An intrusion detection system can perform all of the following functions except:
A) examining network traffic.
B) setting off an alarm when suspicious activity is detected.
C) checking network traffic to see if it matches certain patterns or preconfigured rules.
D) blocking suspicious activity.
Which of the following was designed to cripple Iranian nuclear centrifuges?
A) Stuxnet
B) Flame
C) Snake
D) Storm