Which of the following is not a key industry strategic factor?
A) synergies
B) barriers to entry
C) industry value chain
D) existence of substitute products
SupplyOn is an example of a(n):
A) private industrial network.
B) exchange.
C) industry consortium.
D) e-distributor.
All of the following are used for authentication except:
A) digital signatures.
B) certificates of authority.
C) biometric devices.
D) packet filters.
Which of the following details the actual hardware components to be used in a system?
A) architecture plan
B) system functionalities plan
C) logical design
D) physical design
All of the following are among those most frequently affected by ad-blocking except:
A) gaming sites.
B) newsgroup/forums.
C) social network sites.
D) online retailers.
All of the following are solutions to the problem of high monitoring costs except:
A) seller rating systems.
B) watch lists.
C) proxy bidding.
D) fixed pricing.
Ads that appear in a Facebook user’s News Feed are called:
A) Marketplace Ads.
B) Promoted Ads.
C) Page Post Ads.
D) Brand Ads.
The leading Web server software is:
A) Apache.
B) Microsoft Internet Information Server.
C) Sun Solaris.
D) Google Enterprise Server.
The lower the ________ compared to revenue, the higher the gross profit.
A) assets
B) cost of sales
C) gross margin
D) operating expenses
Which of the following statements about the newspaper industry is not true?
A) The growth of the mobile platform and social networks has potential to lessen the
disruption of the newspaper industry.
B) Online readership of newspapers is increasing.
C) The emergence of search engines such as Google has had a major impact on the
newspaper industry.
D) Newspaper circulation revenues have declined by 10% since 2000.
Which of the following protocols is used to send mail to a server?
A) IMAP
B) FTP
C) HTTP
D) SSL
View-through rate measures the ________ response rate to an ad.
A) 30-minute
B) 24-hour
C) 7-day
D) 30-day
EDI document structures are defined by:
A) a single international standards body.
B) individual suppliers and buyers.
C) industry committees.
D) each purchaser.
A digital certificate contains all of the following except the:
A) subject’s private key.
B) subject’s public key.
C) digital signature of the certification authority.
D) digital certificate serial number.
Which of the following can be used to record all keyboard activity of a user?
A) shopping carts
B) trusted computing environments
C) spyware
D) DRM
The richness made possible by e-commerce technologies does which of the following?
A) It reduces the cost of delivering marketing messages and receiving feedback from
users.
B) It allows consumers to become co-producers of the goods and services being sold.
C) It allows video, audio, and text to be integrated into a single marketing message and
consuming experience.
D) It enables worldwide customer service and marketing communications.
The fact that participating in an Internet auction means that you will need to purchase a
computer, learn to use it, and pay for Internet access, is an example of ________ costs.
A) equipment
B) fulfillment
C) delayed consumption
D) monitoring
Which of the following statements about a free pricing strategy is false?
A) Free products and services can knock out potential and actual competitors.
B) The free pricing strategy was born in the early days of the Web.
C) It is difficult to convert free customers into paying customers.
D) Free products and services can help build market awareness.
An ________ primarily serves businesses that primarily buy indirect goods on a
contract purchasing basis.
A) e-distributor
B) e-procurement Net marketplace
C) exchange
D) industry consortium
Which of the following involves testing a site program’s modules one at a time?
A) system testing
B) acceptance testing
C) unit testing
D) implementation testing
Which of the following is a tiered notice and response system aimed at reducing
copyright infringement over P2P networks?
A) the CAS
B) FIP
C) Surfright
D) the Open Internet Order
DRM refers to a combination of ________ for protecting digital content.
A) hardware and software methods
B) technical and legal means
C) user and publisher agreements
D) local and remote policies
All of the following are important factors in search engine optimization except:
A) selecting keywords and page titles.
B) identifying market niches for your services or products.
C) buying search engine ads.
D) adhering to accessibility guidelines.
All of the following are key design principles of responsive Web design except:
A) flexible grid-based layouts.
B) media queries.
C) coding by convention.
D) flexible images and media.
A social consequence of the richness of Internet information is:
A) an increase in shallowness.
B) an increase in the ease of creating misleading information.
C) very persuasive messages might reduce the need for multiple independent sources of
information.
D) an increase in vulnerability to hacking attacks.
Pinterest visitors spend ________ a month on Facebook.
A) over an hour
B) about 15 minutes
C) 6.5 minutes
D) approximately 2.5 hours
Which of the following statements is not true?
A) The Volkswagen Group manages almost all of its procurement needs via the
Internet.
B) VWGroupSupply.com is an industry consortium.
C) VWGroupSupply can be accessed by suppliers via standard Web browser software
and mobile devices.
D) The Volkswagen Group developed VWGroupSupply using technology from a
number of vendors.
Building which of the following is the most expensive path to creating a mobile
presence?
A) native app
B) mobile Web site
C) mobile Web app
D) hybrid HTTP
A business model that uses advertising revenue to provide some content for free,
combined with an option to obtain additional content for a price is called a(n) ________
model.
A) sales
B) distribution
C) a la carte
D) freemium
The New York Times introduced which of the following revenue models in 2011?
A) paywall
B) metered subscription
C) advertising
D) walled garden
Facebook purchased which of the following for $22 billion?
A) Slingshot
B) Snapchat
C) WhatsApp
D) Poke
Which of the following statements about industry self-regulation regarding privacy is
not true?
A) OPA members are required to implement the OPA’s privacy guidelines.
B) The primary focus of industry efforts has been the use of online “seals” that attest to
the site’s policies.
C) Industry efforts have not so far succeeded in reducing American fears of privacy
invasion.
D) The NAI’s privacy policies have established the TRUSTe seal.
The majority of inter-firm trade involves:
A) spot purchasing of direct goods.
B) contract purchasing of indirect goods.
C) contract purchasing of direct goods.
D) spot purchasing of indirect goods.