The financial services, travel services, and job placement services industries typically
use the ________ business model.
A) community provider
B) transaction broker
C) market creator
D) e-tailer
An IPv4 address is expressed as a:
A) 32-bit number that appears as a series of four separate numbers separated by
semicolons.
B) 64-bit number that appears as a series of four separate numbers separated by
semicolons.
C) 64-bit number that appears as a series of four separate numbers separated by periods.
D) 32-bit number that appears as a series of four separate numbers separated by periods.
Walmart’s global supply chain has been criticized for all of the following except:
A) exploiting labor in underdeveloped countries.
B) bribing officials.
C) wasting energy.
D) failing to be efficient.
Which of the following is the fastest growing form of B2B e-commerce?
A) e-distributors
B) exchanges
C) private industrial networks
D) industry consortiums
Which of the following primarily involve long-term sourcing?
A) e-distributors and exchanges
B) e-distributors and industry consortia
C) e-procurement Net marketplaces and exchanges
D) e-procurement Net marketplaces and industry consortia
An example of a company using the content provider model is:
A) Priceline.
B) Rhapsody.
C) Dell.
D) eBay.
When sellers agree informally or formally to set floor prices below which they will not
sell on auction items, this is known as:
A) discriminatory pricing.
B) price matching.
C) bid rigging.
D) distress pricing.
Which of the following statements about online banking is not true?
A) Top mobile banking activities include checking balances and bank statements and
viewing recent transactions.
B) Online and mobile banking transactions provide significant costs savings for banks.
C) Millennials are adopting mobile banking at a much higher rate than those who are
older.
D) More people use a tablet for mobile banking than a mobile phone.
Which of the following involves getting customers to pass along a company’s marketing
message to friends, family, and colleagues?
A) affiliate marketing
B) viral marketing
C) native advertising
D) lead generation marketing
The early years of e-commerce were driven by all of the following factors except:
A) an emphasis on exploiting traditional distribution channels.
B) a huge infusion of venture capital funds.
C) an emphasis on quickly achieving very high market visibility.
D) visions of profiting from new technology.
E-mailing buyers to warn them away from a seller is a type of auction fraud known as
________.
A) transaction interference
B) bid siphoning
C) bid rigging
D) shill bidding
Which of the following routes to a newspaper Web site generates the most digital ad
revenue for the newspaper?
A) via a search engine
B) via a social media site such as Facebook
C) directly to a newspaper’s home page
D) via an online video
A strategy designed to compete within a narrow market or product segment is called a
________ strategy.
A) scope
B) differentiation
C) cost
D) focus
Which of the following is not part of the LAMP open source Web development model?
A) Linux
B) Apache
C) Microsoft IIS
D) PHP
The amount of time visitors spend on a site is a measure of ________.
A) reach
B) loyalty
C) conversation
D) engagement
An example of an indirect good in the fast-food industry is:
A) mustard.
B) paper napkins.
C) beef.
D) sugar.
In the United States, the service sector accounts for approximately ________ % of the
United States GDP.
A) 70
B) 75
C) 80
D) 85
Which of the following is not a major business trend in e-commerce in 2015-2016?
A) Mobile e-commerce continues to grow.
B) Small businesses and entrepreneurs are hampered by the rising cost of market entry
caused by increased presence of industry giants.
C) On demand service companies garner multi-billion dollar valuations.
D) Mobile and social advertising platforms begin to challenge search engine marketing.
Craigslist is a player in which of the following online services markets?
A) real estate services and career services
B) insurance services and brokerage services
C) travel services
D) online accounting services
Which of the following statements is not true?
A) Information asymmetries are continually being introduced by merchants and
marketers.
B) Intermediaries have not disappeared.
C) Overall transaction costs have dropped dramatically.
D) Brands remain very important in e-commerce.
Digital magazine ad revenues were expected to ________ in 2015.
A) remain stable
B) more than double
C) grow over 20%
D) continue to decrease
A(n) ________ marketis one that provides expertise and products for a specific
industry, such as automobiles.
A) vertical
B) horizontal
C) indirect
D) buyer-biased
Which of the following is the fastest growing segment of media revenues?
A) magazines
B) home video
C) Internet media
D) radio
All of the following were popular types of online marketing before 2007 except:
A) e-mail.
B) corporate Web sites.
C) mobile marketing.
D) display ads.
Which of the following statements about the movie industry is not true?
A) Over 300 million Americans were expected to watch movies online in 2015.
B) Online movie distribution is not dominated by a single distributor.
C) Of the digital formats, the most revenue is generated by subscription streaming.
D) DVD sales make up the largest share of movie revenues.
Which of the following provides marketers with a real-time digital dashboard so they
can see tweet activity about a TV show, commercial, or brand?
A) Enhanced Profile Pages
B) Amplify
C) Lead Generation Cards
D) Promoted Accounts
The display of a third-party’s Web site or page within your own Web site is called:
A) cybersquatting.
B) metatagging.
C) framing.
D) deep linking.
All of the following are possible penalties for violating the Digital Millennium
Copyright Act (DMCA) except:
A) up to ten years imprisonment for a first offense.
B) fines up to $500,000 for a first offense.
C) fines up to $1 million for a repeat offense.
D) restitution to the injured parties for any losses due to infringement.
All of the following statements about the MOTO sector are true except:
A) compared to general merchandisers, the transition to e-commerce has been easier for
MOTO firms.
B) the MOTO sector is also referred to as the specialty store sector.
C) MOTO was the last technological revolution that preceded e-commerce.
D) distribution of catalogs is one of MOTO retailers’ biggest expenses.
The address used by a browser to identify the location of content on the Web is called:
A) a domain name.
B) a uniform resource locator.
C) an IP address.
D) a file path.
EDI began as a(n) ________ system.
A) document automation
B) document exchange
C) invoice generation
D) MRP
Which of the following occurs first in the process of content convergence related to
books?
A) media integration
B) media migration
C) media transformation
D) media maturity
Which of the following is the largest producer of revenues in the entertainment
industry?
A) radio
B) television
C) films
D) video games
If you wished to leverage the ubiquitous nature of the Web to differentiate your product,
you would:
A) enable individual customization of the product by consumers.
B) implement a strategy of commoditization.
C) adopt a strategy of cost competition.
D) develop a scope strategy to compete within a narrower market segment.