FIN 14138 | Course Paper

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Which of the following involves a company giving away a certain level of product or

services without charge, but then charging a fee for premium levels of the product or

service?

A) advertising revenue model

B) subscription revenue model

C) freemium strategy

D) transaction fee revenue model

The existence of a large number of competitors in any one market segment may

indicate:

A) an untapped market niche.

B) the market is saturated.

C) no one firm has differentiated itself within that market.

D) a market that has already been tried without success.

Ruby on Rails is based on which of the following philosophies?

A) SLDC

B) CoC

C) LAMP

D) Ajax

Which of the following statements about the patent battle between Apple and Samsung

is not true?

A) The courts have decided that Apple does not have a valid patent on the iPhone’s user

interface.

B) The courts have ruled that Samsung has infringed on some of Apple’s patents.

C) Analysts believe the cost to Apple of this litigation is at least equal to the damage

award it may ultimately be paid.

D) Over the last five years of litigation, Samsung has changed its interface and

functionality to greatly reduce its infringement.

Which of the following is the leading mobile retailer in the United States?

A) Walmart

B) Amazon

C) Google

D) QVC

Which of the following most accurately describes the resolution of the dispute between

Hatchette, Simon & Schuster, and Amazon?

A) The dispute remains unresolved.

B) Publishers can set the prices of their books, but Amazon can offer incentives to

publishers to reduce prices on selected books and publishers may pay Amazon to list

their books.

C) Amazon can determine the prices of books sold on its platform at its sole discretion.

D) Amazon must not sell the books for any lower than the price they are offered by

Apple.

All of the following have led to the development of outsourcing of manufacturing

around the world except:

A) technology.

B) globalization of trade.

C) environmental concerns.

D) high levels of wage disparity between the developed and undeveloped worlds.

Which of the following statements about Pinterest is not true?

A) Pinned photos and photo boards are available to all Pinterest users.

B) Pinterest users are overwhelmingly female.

C) Pinterest enables users to integrate their pins into their Facebook News Feeds and

Twitter streams.

D) Pinterest is the only one of the major social networks that does not accept paid

advertising.

The overall retail market in the United States in 2015 was estimated at about:

A) $48 trillion.

B) $4.8 trillion.

C) $480 billion.

D) $48 billion.

Which of the following has the highest penetration of social network usage among the

general population?

A) North America

B) Latin America

C) Europe

D) Asia-Pacific

Which of the following involves using a variety of tools to encourage users to interact

with content and brand?

A) social density

B) engagement

C) amplification

D) dark social

After Google, the next portal/search engine site with the most unique visitors is:

A) Yahoo.

B) Microsoft.

C) AOL.

D) Facebook.

Which system functionality must your Web site have in order to be able to personalize

or customize a product for a client?

A) an ad server

B) a site tracking and reporting system

C) an inventory management system

D) customer on-site tracking

Which of the following do Facebook users spend the most time on?

A) News Feed

B) Photos

C) Profiles

D) Graph Search

Which of the following operates the largest private personal database in the world?

A) Experian

B) Acxiom

C) TransUnion Corporation

D) Apple

All of the following experienced high-profile data breaches in 2014 except:

A) eBay.

B) Home Depot.

C) Amazon.

D) Sony.

Which of the following accounts for the most time people spend using a mobile device?

A) watching video

B) social networks

C) listening to music

D) reading news and magazines

Which of the following is the top app in terms of both audience size and share of time

spent?

A) YouTube

B) iTunes

C) Twitter

D) Facebook

Which of the following statements about cloud computing is not true?

A) A public cloud is typically used by companies with stringent privacy and security

requirements.

B) Dropbox is an example of a public cloud.

C) Hybrid clouds offer both public and private cloud options.

D) A private cloud hosted internally or externally.

Cortana is a type of:

A) intelligent personal assistant.

B) widget.

C) gadget.

D) social network.

The overall rate of online credit card fraud is ________ of all online card transactions.

A) less than 1%

B) around 5%

C) around 10%

D) around 15%

Which of the following technologies has Apple adopted in its hardware for Apple Pay?

A) GPS

B) NFC

C) BLE

D) QR codes

Ad blockers operate in a manner very similar to which of the following?

A) anti-virus software

B) firewalls

C) Flash cookies

D) anonymous browsing

Expedia owns all of the following except:

A) Travelocity.

B) Orbitz.

C) TripAdvisor.

D) CheapTickets.

Which source of e-commerce revenues has grown from nearly zero prior to 2007 to an

estimated $128 billion in 2015?

A) B2G e-commerce

B) mobile B2C e-commerce

C) B2B e-commerce

D) social e-commerce

Which of the following is not true about the mobile platform?

A) Most smartphones use Intel chips.

B) The number of cell phones worldwide exceeds the number of PCs.

C) Over a third of the world’s cell phones are smartphones.

D) Smartphones use flash memory chips.

Which of the following situations would not qualify for the fair use exception to U.S.

A) A professor clips a newspaper article just before class and distributes copies of it to

his class.

B) A journalist quotes a paragraph from a book in a review of the book.

C) A student copies a photograph of his favorite band from a Web site created by the

band’s record label and places it on the student’s personal Web site.

D) Google posts thumbnail images of books in the Google Book Search Project.

Which of the following may offer its customers value chain management software?

A) e-distributors

B) e-procurement companies

C) exchanges

D) community providers

In which year can e-commerce be said to have begun?

A) 1983

B) 1985

C) 1995

D) 2001

Which of the following is not one of the typical portal revenue sources?

A) commissions on sales

B) subscription fees

C) tenancy deals

D) referral fees

The major technologies used with wireless local area networks are:

A) Wi-Fi and Bluetooth.

B) Wi-Fi and WiMax.

C) Bluetooth and 3G.

D) WiMax and 3G.

An ________ primarily serves businesses that buy indirect goods on a spot purchasing

basis.

A) e-distributor

B) e-procurement company

C) exchange

D) industry consortium

Which of the following basic ethical concepts plays an important role in defining

privacy?

A) responsibility

B) accountability

C) liability

D) due process

What type of Internet access technology are Google and Facebook hoping to use to

provide Internet access to remote parts of the world?

A) Bluetooth

B) drones

C) WLANs

D) DSL