In 2015, e-book sales constituted ________% of all consumer book sales.
A) 11
B) 23
C) 32
D) 52
Which of the following is the minimum system architecture requirement for an
e-commerce Web site that processes orders?
A) single-tier architecture
B) two-tier architecture
C) three-tier architecture
D) multi-tier architecture
Which of the following requires financial institutions to inform consumers of their
privacy policies and permits consumers some control over their records?
A) Freedom of Information Act
B) Gramm-Leach-Bliley Act
C) COPPA
D) HIPAA
Portals primarily generate revenue in all of the following ways except:
A) charging advertisers for ad placement.
B) collecting transaction fees.
C) sales of goods.
D) charging subscription fees.
Conversion rate is a measure of the:
A) percentage of visitors who indicate an interest in a site’s products by registering or
visiting a product’s pages.
B) percentage of visitors who become customers.
C) percentage of existing customers who continue to buy on a regular basis.
D) percentage of shoppers who do not return within a year after their initial purchase.
Which of the following statements is not true?
A) Apple’s Touch ID stores a user’s actual fingerprint.
B) Biometric devices reduce the opportunity for spoofing.
C) A retina scan is an example of a biometric device.
D) Biometric data stored on an iPhone is encrypted.
Which of the following statements is not true?
A) Google is the leading display ad site on mobile devices.
B) Google is the largest distributor of video ads on the mobile platform.
C) Mobile advertising is dominated by Google.
D) Google generates almost two-thirds of all mobile search ad spending.
All of the following services require extensive personalization except:
A) financial services.
B) legal services.
C) medical services.
D) accounting services.
Which of the following is not true about on-demand service firms?
A) The growth of on-demand service firms is supported by the use of online reputation
systems based on peer review.
B) It is not likely that on-demand service firms will totally escape government
regulation.
C) On-demand service firms facilitate access to resources.
D) On-demand service firms are a totally new phenomenon without precedent in the
history of e-commerce.
The business model of e-tailers is quite similar to that of:
A) e-distributors.
B) transaction brokers.
C) exchanges.
D) service providers.
Which of the following statements about the television and premium video industry is
not true?
A) Apple’s iTunes store is the leading distributor of streaming video.
B) The television industry is the major source of premium video on the Internet.
C) Americans spend more time watching television on a computer or mobile device
than they do on a traditional television set.
D) Over-the-top entertainment services are a threat to cable television distributors.
Which of the following statements about the Web is not true?
A) The Web is the technology upon which the Internet is based.
B) The Web was the original “killer app.”
C) The Web provides access to pages written in HyperText Markup Language.
D) The Web is both a communications infrastructure and an information storage system.
All of the following are advantages of online retail except:
A) lower supply chain costs.
B) lower cost of distribution.
C) ability to change prices.
D) faster delivery of goods.
Which of the following is most similar to Pinterest?
A) LinkedIn
B) Instagram
C) YouTube
D) Tumblr
Which of the following refers to the number of interactions among members of a group
and reflects the “connectedness” of the group, even if these connections are forced on
users?
A) engagement
B) information density
C) social density
D) amplification
Which of the following is not one of the three defining characteristics of a portal?
A) commerce
B) content
C) auctions
D) navigation of the Web
“Do Not Track” falls under which of the following principles in the FTC’s new privacy
framework?
A) Privacy by Design
B) Simplified Choice
C) Greater Transparency
D) Scope
Your Facebook News Feed includes all of the following except:
A) status updates.
B) app activity.
C) Likes.
D) tweets.
Which of the following is not an example of a PUP?
A) adware
B) browser parasite
C) drive-by download
D) spyware
All of the following are basic information requirements for a product database except:
A) product descriptions.
B) stock numbers.
C) customer ID numbers.
D) inventory levels.
Zinio is an example of which of the following?
A) interactive book developer
B) magazine aggregator
C) e-reader platform
D) vanity press
Which of the following measures the ratio of items purchased to product views?
A) conversion rate
B) cart conversion rate
C) browse-to-buy ratio
D) view-to-cart ratio
All of the following are potential benefits of B2B e-commerce except:
A) lower administrative costs.
B) lower search costs.
C) lower price transparency.
D) lower transaction costs.
Which of the following is not a major trend in e-commerce payments in 2015-2016?
A) Mobile retail payment volume decreases.
B) PayPal remains the most popular alternative payment method.
C) Apple introduces Apple Pay.
D) Payment by credit and/or debit card remains the dominant form of online payment.
Which of the following is another name for a revenue model?
A) business model
B) business strategy
C) financial model
D) financial statements
All of the following are aspects of content convergence except:
A) language.
B) design.
C) production.
D) distribution.
Which of the following is not aimed at strengthening the ability of law enforcement
agencies to monitor Internet users without their knowledge?
A) the USA PATRIOT Act
B) the Homeland Security Act
C) the Communications Assistance for Law Enforcement Act
D) the USA Freedom Act
All of the following are forms of collaboration among businesses except:
A) RFQs.
B) CPFR.
C) demand chain visibility.
D) marketing coordination and product design.
Which of the following statements about cloud-based B2B systems is not true?
A) Much of the expense of the system is shifted from the B2B network provider to the
firm.
B) B2B network providers charge customers on a demand basis.
C) Network effects apply, enabling the spreading of costs.
D) Cloud-based B2B data networks can be implemented in short periods of time.
Innovative entrepreneurs and their business firms that destroy existing business models
are referred to as ________.
A) crowdfunders
B) venture capitalists
C) disruptors
D) angel investors