Above all, e-commerce is a ________ phenomenon.
A) technology driven
B) finance-driven
C) sociological
D) government-driven
PayPal is an example of what type of payment system?
A) online stored value payment system
B) digital checking system
C) accumulating balance system
D) digital credit card system
All of the following are examples of business-to-business (B2B) business
modelsexcept:
A) e-distributors.
B) e-procurement.
C) exchanges.
D) e-tailers.
All of the following statements about the Digital Millennium Copyright Act (DMCA)
are true except:
A) the DMCA makes it illegal to circumvent technological measures to protect works.
B) the DMCA makes Internet Service Providers (ISPs) responsible and accountable for
hosting Web sites or providing services to infringers regardless of whether the ISP is
aware of infringement.
C) the DMCA requires search engines to block access to infringing sites.
D) the DMCA allows libraries to make digital copies of works for internal use only.
Beginning the e-commerce development process with a mobile presence rather than a
desktop Web site is referred to as which of the following?
A) RWD
B) AWD
C) mobile first design
D) RESS
All of the following are characteristics of HTML5 except:
A) a video element that replaces plug-ins such as Flash, QuickTime, and RealPlayer.
B) use of CSS3.
C) ability to access built-in functionality of mobile devices, such as GPS and swiping.
D) support for digital rights management.
Which of the following statements illustrates the network effects that portals are subject
to?
A) Specialized vertical market portals attract only 2-10% of the audience, while a few
large megaportals garner most of the market.
B) The value of the portal to advertisers and consumers increases geometrically as
reach increases.
C) The greater the amount of content provided by a portal, the greater its value to the
community.
D) The greater number of portals available, the greater the potential audience for each.
Which of the following statements about the music industry is not true?
A) Music industry revenues have decreased by 50% since 1999.
B) Digital revenues accounted for less than half of all U.S. music revenues in 2014.
C) In 2014, sales of vinyl records grew 50%.
D) Streaming music generates about 30% of all digital music sales.
Facebook’s share price fell dramatically after its IPO because investors feared that:
A) Facebook’s new marketing solutions would be difficult to monetize.
B) new social networks such as Instagram were cannibalizing Facebook’s audience.
C) privacy concerns were driving users away.
D) Facebook would be unable to increase advertising revenues fast enough to justify its
price.
During which phase of the development of the Internet was the Domain Name System
(DNS) introduced?
A) Commercialization phase
B) Institutional phase
C) Innovation phase
D) Consolidation phase
Which of the following statements is not true?
A) Price competition among online travel services is difficult as comparison shopping
for better prices is easy.
B) Online travel services is one of the few sectors in which extensive disintermediation
has occurred.
C) The ability of travel products and services to be commoditized is a significant factor
in the explosive growth of the online travel services industry.
D) The online travel services industry has gone through a period of consolidation.
Hollywood’s practice of staggering the distribution of movies in different channels, such
as box office and DVDs, is referred to as:
A) price discrimination.
B) content convergence.
C) the release window.
D) digital rights management.
Which of the following refers to delays in messages caused by the uneven flow of
information packets through the network?
A) redundancy
B) latency
C) Net neutrality
D) QOS
When using multivariate testing, if you wish to test two different versions of an image,
a button, and a piece of text, how many combinations will you need to test?
A) 2
B) 4
C) 6
D) 8
All of the following are examples of direct goods in the auto industry except:
A) sheet steel.
B) shatter-resistant glass.
C) rubber molding.
D) desktop computers.
Which of the following is not a main factor in determining the overall demand on an
e-commerce site?
A) file sizes of Web pages being served
B) number of simultaneous users in peak periods
C) speed of legacy applications that are needed to supply data to Web pages
D) whether content is dynamic or static
Which of the following features of e-commerce technology can result in work and
shopping invading family life?
A) interactivity
B) ubiquity
C) information density
D) global reach
All of the following are challenges faced by bricks-and-clicks firms except:
A) coordinating prices across channels.
B) handling returns of Web purchases at retail outlets.
C) building a credible Web site.
D) building a brand name.
Which of the following is a characteristic of the Reinvention phase of e-commerce?
A) massive proliferation of dot-com start-ups
B) widespread adoption of broadband networks
C) rapid growth of search engine advertising
D) expansion of e-commerce to include services as well as goods
Gross margin is defined as gross profit:
A) minus total operating expenses.
B) divided by net sales revenues.
C) divided by cost of sales.
D) minus net income.
Which ethical principle states that when confronted with an ethical dilemma, an
individual should take the action that produces the least harm, or the least potential
cost?
A) the Slippery Slope
B) Risk Aversion
C) No Free Lunch
D) the Collective Utilitarian principle
What country intends to be the first to use Project Loon to provide universal Internet
access?
A) New Zealand
B) Sri Lanka
C) Ghana
D) Australia
Slammer is an example of which of the following?
A) virus
B) worm
C) Trojan horse
D) botnet
Which of the following accounts for the most mobile ad spending?
A) display ads
B) search engine advertising
C) video ads
D) SMS text messages
Which of the following was not able to successfully implement a freemium business
model?
A) Pandora
B) Dropbox
C) LinkedIn
D) Ning
All of the following are potential benefits of B2B e-commerce except:
A) increased production flexibility.
B) increased product cycle time.
C) increased opportunities to collaborate with suppliers and distributors.
D) increased visibility and real-time information sharing among all participants in the
supply chain network.
________ of procurement officers use auctions to purchase goods.
A) 80%
B) Less than a quarter
C) Over one third
D) 25%
All of the following were parts of the vision during the early days of e-commerce
except the belief that:
A) new, “first-mover” middlemen, with expertise in e-commerce, would force
traditional intermediaries out of business.
B) Web consumers were rational and cost-driven.
C) entry costs to the online retail market would be much less than those needed to
establish a physical storefront.
D) the cost of acquiring customers would be much lower.
Which of the following is not a major business trend in e-commerce in 2015-2016?
A) the growth of a mobile app ecosystem
B) the weakening revenues of B2B e-commerce
C) the emergence of social e-commerce
D) the growth of the on-demand service firms
In 2015, which of the following forms of online entertainment produced the least
amount of revenue?
A) Internet radio
B) online music
C) games
D) motion TV and movies
Which of the following was the original purpose of the Internet?
A) to provide a network that would allow businesses to connect with consumers
B) to link large mainframe computers on different college campuses
C) to develop a military communications systems that could withstand nuclear war
D) to enable government agencies to track civilian communications
Which of the following is the most common protocol for securing a digital channel of
communication?
A) DES
B) SSL/TLS
C) VPN
D) HTTP
What are widgets and how are they used? How do they differ from mashups?