Online readership of newspapers is growing by more than 10% a year.
Prior to the development of e-commerce, Web sites primarily delivered static HTML
pages.
Traditional desktop marketing has become the smallest part of all online marketing.
An ad is considered viewable if half of the ad can be viewed for at least two
consecutive seconds.
The Internet of Things is based on sensors that can collect data and connect to the
Internet.
In a Dutch Internet auction, a single seller puts up a single item for bidding.
Phishing attacks rely on browser parasites.
The highest amount of online advertising spending is for online video ads.
Purchasing managers are the key players in the procurement process.
A value proposition defines how a company’s product or service fulfills the needs of a
customer.
Ubiquity lowers the cognitive energy required to transact in a marketspace.
In B2C auctions, consumers control assets and use dynamic pricing to establish the
price.
Liability is a feature of political systems in which a body of law is in place that permits
individuals to recover damages done to them by other actors, systems, or organizations.
Cost transparency refers to the ease with which consumers can find out the variety of
prices in a market.
Exchanges are closely tied to ERP systems used by large firms.
Smartphones are an example of technological convergence.
SaaS and PaaS providers can typically provide services at lower costs through scale
economies.
The majority of online shoppers find vendors by clicking on display ads.
Brand pages on Facebook typically attract more visitors than a brand’s Web site.
The fact that e-commerce is conducted on the basis of universal standards increases
search costs for consumers.
The term unfit fitness refers to a situation in which employees of a firm have the wrong
skills for the current environment.
An asymmetry exists whenever all participants in a market have equivalent resources.
Personalization involves targeting marketing messages to specific individuals by
adjusting the message based upon a consumer’s preferences or past purchasing
behavior.
Over 65% of Facebook’s ad revenue is generated by its mobile audience.
PayPal is the most popular alternative payment method in the United States.
Personal consumption of retail goods and services accounts for over 75% of total gross
domestic product.
FTP is the protocol that provides the Internet addressing scheme.
Online retailing provides an example of the powerful role that intermediaries continue
to play in retail trade.
Research has found that of all the standard formats of display ads, leaderboard ads are
the most effective at getting and holding a user’s attention.
Bluetooth is an advanced form of DSL.
The existence of substitute products is a key industry strategic factor.
Scale economies are efficiencies that result from flattening the hierarchy of an
organization.
In 2015, the mobile gaming market was the slowest growing form of online gaming in
terms of revenue.
Less than two-thirds of Internet users worldwide participate in social networks.
Digital cash is legal tender that is instantly convertible into other forms of value without
the intermediation of any third parties.
ShellShock is an example of a software vulnerability.
E-commerce and e-business systems blur together at the business firm boundary, at the
point at which internal business systems link up with suppliers or customers.
Portals are not subject to network effects.
About 90% of Internet users in the United States are now online buyers.
Cord cutters and cord shavers are shrinking the number of pay TV households yearly by
approximately:
A) 1%.
B) 5%.
C) 10%.
D) 15%.
Which of the following has the highest share of online retail sales?
A) omni-channel merchants
B) virtual merchants
C) catalog merchants
D) manufacturer-direct
All of the following marketing tools on Facebook require payment except:
A) Brand Pages.
B) Right-Hand Sidebar Ads.
C) News Feed Page Post Ads.
D) Mobile Ads.
All of the following are Pinterest marketing tools except:
A) Brand pages.
B) Product Pins.
C) Promoted Pins.
D) Promoted Accounts.
Disputes over federal trademarks involve establishing:
A) underlying ideas.
B) intent.
C) piracy.
D) infringement.
Which of the following is not a major trend in online retail for 2015-2016?
A) Online retail remains the fastest growing retail channel.
B) Lunchtime purchases are the fastest growing time segment for online retail
purchases.
C) Online retailers place an increased emphasis on providing an improved “shopping
experience”.
D) Virtual merchants using a subscription-based revenue model emerge.
The marketing technique known as ________ involves merchants offering products or
services for a very low price for a short period of time.
A) long tail marketing
B) flash marketing
C) yield management
D) bait-and-switch
An ________ is an independently owned, online marketplace that connects hundreds to
potentially thousands of suppliers and buyers in a dynamic, real-time environment.
A) exchange
B) e-distributor
C) e-procurement company
D) industry consortium
Which of the following newspaper audience platforms has the higher percentage of
readers?
A) print/mobile
B) Web only
C) Web/mobile
D) print
Which of the following statements about CAN-SPAM is not true?
A) CAN-SPAM went into effect in January 2004.
B) CAN-SPAM prohibits unsolicited e-mail (spam).
C) CAN-SPAM prohibits the use of deceptive subject lines and false headers.
D) Large spammers are among CAN-SPAM’s biggest supporters.
Which of the following statements about the online newspaper audience is not true?
A) Online newspaper readership is growing at more than 10% a year.
B) The majority of newspaper readers read the news using a combination of the Web,
print and mobile.
C) Over 65% of Internet users read newspaper content online.
D) Online newspapers reach over 75% of individuals in households earning more than
$100,000 a year.
Which of the following is not one of the three business models employed by
newspapers between 1995 and 2015?
A) The Print-centric model
B) The Integrated Print/Web
C) The Digital First model
D) The Convergence model
Facebook was the leader in U.S. ad spending revenues on social networks in 2015.
What company earned the second most amount of ad spending revenue?
A) MySpace
B) LinkedIn
C) Pinterest
D) Twitter
Megaupload’s founder, Kim Dotcom, was arrested in connection with which of the
following?
A) copyright infringement
B) patent infringement
C) trademark infringement
D) privacy violation
Which of the following primarily serve horizontal markets?
A) e-distributors and exchanges
B) e-distributors and e-procurement Net marketplaces
C) e-procurement Net marketplaces and industry consortia
D) exchanges and industry consortia
What is the primary revenue model for an e-distributor?
A) sales
B) transaction fee
C) advertising
D) subscription
PCI-DSS is a standard established by which of the following?
A) the banking industry
B) the credit card industry
C) the federal government
D) the retail industry
Which of the following is an example of a CMS?
A) Apache
B) WordPress
C) Dreamweaver CC
D) Webtrends Analytics
________ refers to the feeling that one has paid too high a price for an item won at
auction.
A) Seller’s lament
B) Winner’s lament
C) Loser’s regret
D) Winner’s regret
Which of the following is an example of social e-commerce?
A) Amazon
B) eBay
C) Wikipedia
D) Facebook
A(n) ________ system continuously links the activities of buying, making, and moving
products from suppliers to purchasing firms, as well as integrating order entry systems.
A) EDI
B) ERP
C) CPFR
D) SCM
All of the following are true about iPhone apps except:
A) they are distributed through Apple’s App Store.
B) they are cross-platform, open-source applications.
C) over 100 billion have been downloaded.
D) Apple’s goal of offering apps is to increase sales of iPhones, iPads, and iPods.
Which of the following is not an advantage of client/server computing over centralized
mainframe computing?
A) It is easy to expand capacity by adding servers and clients.
B) Each client added to the network increases the network’s overall capacity and
transmission speeds.
C) Client/server networks are less vulnerable, in part because the processing load is
balanced over many powerful smaller computers rather than concentrated in a single
huge computer.
D) There is less risk that a system will completely malfunction because backup or
mirror servers can pick up the slack if one server goes down.
Which of the following is not true about Facebook News Feed Page Post Ads?
A) They have a tiny tag indicating that they are sponsored.
B) They can be liked, shared, and commented on, just like any News Feed post.
C) They cannot contain links.
D) They have social context.
Cisco estimates that by 2016, mobile traffic will represent ________% of all business
Internet traffic.
A) less than 5
B) around 10
C) around 15
D) over 25
Which of the following allows the consumer to enter a maximum price and the auction
software automatically places incremental bids up to that maximum price as their
original bid is surpassed?
A) watch lists
B) proxy bidding
C) sealed bidding
D) price matching
Registering a domain name similar or identical to trademarks of others to divert Web
traffic to their own sites is an example of:
A) cybersquatting.
B) cyberpiracy.
C) framing.
D) metatagging.
Which of the following was the first truly large-scale digitally enabled transaction
system in the B2C arena?
A) Telex
B) the Baxter Healthcare system
C) the French Minitel
D) EDI
Which of the following is the market leader in C2C auctions?
A) Amazon
B) eBay
C) uBid
D) eBid
How many retailers generate approximately 90% of all retail e-commerce sales?
A) 10
B) 100
C) 1,000
D) 10,000
All of the following are fixed price strategies except:
A) bundling.
B) versioning.
C) free pricing.
D) yield management.
Which of the following measures the percentage of e-mails that could not be delivered?
A) abandonment rate
B) unsubscribe rate
C) bounce-back rate
D) attrition rate
Supply chain ________ refers to differentiating a firm’s products or prices on the basis
of superior supply chain management.
A) management
B) simplification
C) competition
D) collaboration
Define and discuss the terms,B2B commerce, B2B e-commerce, and supply chains, in
the context of the history and significance of B2B e-commerce.
Define organizational development and describe its importance in relation to the
implementation of a business plan and strategy.
Define and describe the functionality of customer relationship management (CRM)
systems.
What are some of the downsides of social marketing?
What is the Internet of Things (IoT) and what security issues and challenges does it
raise?
If a large number of Internet users set Facebook as their primary destination on their
Web browser, should Facebook be considered a portal?
How are blogs being used for marketing?
Describe four shared characteristics of social networks.
Describe the evolution of social networks from their earliest appearance.
Define privacy, information privacy, the right to be forgotten, and informed consent.
What are Web transaction logs, and how do they work in combination with registration
forms, shopping cart databases, and tracking files to help firms understand how
customers behave online?
How are social networks being used in B2B e-commerce?
Your e-commerce design company has received an RFP to help create an e-commerce
presence for Tucci’s, a renowned gourmet and specialty butcher that now wishes to sell
goods over the Internet. Describe the elements you will include in your proposal to
Tucci’s.
What is cross-platform attribution and why is it difficult?
Why study e-commerce?
What is a B2B exchange, and what benefits do they offer? Given those benefits, why
are they today only a small part of the overall B2B picture?