The European Data Protection Directive prohibits the transfer of PII to organizations or
countries that do not have similar privacy protection policies.
In the wholesale model of e-book distribution, pricing power is with the publisher.
The annual maintenance cost for a Web site is typically much lower than its
development cost.
In 2015, which age group has the fastest growing rate of Facebook usage?
A) 12-34
B) 35-44
C) 45-64
D) 64 and older
All of the following are using a subscription revenue model for music except:
A) Spotify.
B) Scribd.
C) Rhapsody.
D) Pandora.
Which of the following primarily deal with direct goods?
A) e-distributors and independent exchanges
B) exchanges and e-procurement Net marketplaces
C) exchanges and industry consortia
D) e-procurement Net marketplaces and industry consortia
The ________ allows a natural language expression, such as Google.com to represent a
numeric IP address.
A) uniform resource locator system
B) Internet protocol addressing schema
C) domain name system
D) assigned numbers and names (ANN) system
Which of the following was the most troubled segment of the publishing industry in
2015?
A) books
B) magazines
C) newspapers
D) periodicals
All the following statements about symmetric key cryptography are true except:
A) in symmetric key cryptography, both the sender and the receiver use the same key to
encrypt and decrypt a message.
B) the Data Encryption Standard is a symmetric key encryption system.
C) symmetric key cryptography is computationally slower.
D) symmetric key cryptography is a key element in digital envelopes.
Which of the following is a news aggregator app that organizes stories in a magazine
format , with content drawn from traditional media and social sites, and then
reassembled in an easy-to-navigate, personalized format for a mobile touchscreen
environment?
A) Reddit
B) Huffington Post
C) Flipboard
D) Buzzfeed
Which of the following factors is not a significant influence on a company’s competitive
environment?
A) how many competitors are active
B) what the market share of each competitor is
C) the availability of supportive organizational structures
D) how competitors price their products
A Web site designed to give yachting enthusiasts a common discussion area would be
classified as a(n):
A) interest-based social network.
B) affinity community.
C) practice network.
D) sponsored community.
Which of the following statements about mobile gaming is not true?
A) Mobile games will generate an estimated $2 billion in 2015.
B) Mobile games have proven difficult to monetize.
C) Mobile games appeal to a younger demographic than console games.
D) Mobile games are expensive to develop.
Which of the following is not a primary activity in a firm value chain?
A) outbound logistics
B) finance/accounting
C) operations
D) after-sales service
The Internet Layer of TCP/IP is responsible for which of the following?
A) placing packets on and receiving them from the network medium
B) addressing, packaging, and routing messages
C) providing communication with the application by acknowledging and sequencing
the packets to and from the application
D) providing a variety of applications with the ability to access the services of the lower
layers
Which of the following is not an example of a start-up digital news site?
A) Huffington Post
B) Buzzfeed
C) Vice
D) USA Today
All of the following are important trends in B2B e-commerce in 2015-2016, except:
A) the growing emphasis on obtaining real-time data.
B) industry demand for supply chain sustainability.
C) generation and management of huge Big Data repositories.
D) increase in regional manufacturing.
All of the following are factors that will be considered in determining whether use of
copyrighted material is “fair use” except the:
A) nature of the work used.
B) amount of the work used.
C) market effect of the use.
D) free availability of the work on the Web.
The term stateless refers to the fact that:
A) no one government entity controls the Internet.
B) the server does not have to maintain an ongoing dedicated interaction with the client
computer.
C) system performance degrades as more simultaneous users require service.
D) Web servers may maintain multiple instances of server software to handle requests.
All of the following statements about the online insurance industry are true except:
A) the Internet has dramatically changed the insurance industry’s value chain.
B) Web sites of almost all the major firms provide the ability to obtain an online quote.
C) Internet usage has led to a decline in term life insurance prices industry-wide.
D) the industry has been very successful in attracting visitors searching for information.
The proliferation of mobile device has led to an increase in the total amount of time
spent with media.
Acquisition rate is a measure of the:
A) percentage of visitors who indicate an interest in a site’s products by registering or
visiting a product’s pages.
B) percentage of visitors who become customers.
C) percentage of existing customers who continue to buy on a regular basis.
D) percentage of shoppers who do not return within a year after their initial purchase.
All of the following are limitations of the existing online credit card payment system
except:
A) poor security.
B) cost to consumers.
C) cost to merchant.
D) social equity.
Analysts predict that B2B e-commerce in the United States will grow by 2019 to
approximately:
A) $8.6 billion.
B) $86 billion.
C) $860 billion.
D) $8.6 trillion.
If you want to determine the size of your Web site’s audience, the metric you will use
for the most accurate measurement will be:
A) page views.
B) unique visitors.
C) hits.
D) reach.
E-commerce can be defined as:
A) the use of the Internet, the Web, and mobile apps to transact business.
B) the use of any Internet technologies in a firm’s daily activities.
C) the digital enablement of transactions and processes within an organization.
D) any digitally enabled transactions among individuals and organizations.
eBay uses all of the following business models except:
A) B2C market creator.
B) C2C market creator.
C) content provider.
D) e-commerce infrastructure provider.
Which of the following is not a major technology trend in e-commerce in 2015-2016?
A) Mobile messaging services become popular with smartphone users.
B) Firms are turning to business analytics to make sense out of Big Data.
C) The mobile computing and communications platform creates an alternative platform
for online transactions, marketing, advertising, and media viewing.
D) Computing and networking component prices increase dramatically.
Which of the following are central directories that list all domain names currently in use
for specific domains?
A) Web servers
B) root servers
C) client servers
D) DNS servers
Section 230 of the Communications Decency Act (CDA) provides immunity for
providers and users of interactive computer services (such as ISPs and Web sites) from
being considered a publisher that might be liable for harmful content posted by others.
Which of the following is an example of an e-commerce first mover that failed?
A) Etsy
B) eToys
C) eBay
D) E*Trade
Which of the following is not a characteristic of a perfect competitive market?
A) Price, cost, and quality information are equally distributed.
B) A nearly infinite set of suppliers compete against one another.
C) Customers have access to all relevant information worldwide.
D) It is highly regulated.
________ refers to the ability to ensure that e-commerce participants do not deny their
online actions.
A) Nonrepudiation
B) Authenticity
C) Availability
D) Integrity
Which of the following is not a leading factor in changing the television industry?
A) increasing broadband penetration
B) development of the mobile platform
C) increased popularity of binge watching compared to watching linear TV
D) inability to attract customers to traditional products
Which of the following is a server-side technique that detects the attributes of the
device making the request, and using predefined templates, loads a version of a site that
is optimized for the device?
A) LAMP
B) AWD
C) mobile first design
D) RoR
In the BYOD trend, employees are allowed or encouraged to:
A) work from home.
B) use their own mobiles and laptops.
C) use mobile devices for work.
D) bring work devices to the home.
Which of the following is a history of your actions on Facebook?
A) News Feed
B) Timeline
C) Ticker
D) Open Graph
What advantages do pure digital news sites have over print newspapers? What
advantages do print newspapers have compared to online news sites?
What dimensions do digital signatures and hash digests add to public key cryptography
and how do they work?
What is the difference between accountable and sustainable supply chains?
Identify and describe the main types of portals.
Describe the virtual merchant business model and its unique challenges in becoming
financially viable.
In developing an e-commerce presence, what questions must be asked and answered
about the firm’s target audience?
What are the phases, activities, and milestones for developing an e-commerce presence
for a typical start-up Web site over a one-year period?
Define and describe the transaction broker business model and discuss the eight
components of the business model for this type of B2C firm.
What does “supply chain visibility” refer to and what benefits does it bring?
What are the essential characteristics of cloud computing?
Name and describe five of the marketing tools available with Facebook.
Explain both the demand-side and the supply-side considerations when choosing the
hardware platform for an e-commerce site. Include a discussion of I/O-intensive vs.
CPU-intensive operations and scalability.
Define the procurement process. What are the seven basic steps in the procurement
process?
Why is local mobile marketing so attractive to marketers?
How is the television industry being impacted by the Internet?