Social technologies change industry structure by shifting programming and editorial
decisions to consumers and creating substitute entertainment products.
The value of portals to advertisers and content owners is primarily a function of the size
of the audience the portal reaches and the length of time visitors stay on the site.
IANA is the organization currently in charge of assigning IP addresses.
Cannibalization is a major challenge facing book publishers.
The concept of “customer satisfaction” is broader than the concept of “customer
experience.”
Industry consortia are more focused on optimizing long-term relationships than
independent exchanges, which tend to focus more on short-term purchasing
relationships.
First movers are often not as successful as follower firms.
Consumers tend to look at native ads more frequently than they look at display ads.
Bundling is the process of selling two or more products together for a price that is less
than the sum of the two product’s individual prices.
Lean production is an extension of just-in-time production methods.
Typically, the more security measures added to an e-commerce site, the faster and easier
it becomes to use.
On-demand service companies are characterized by the free sharing of resources
between the company and consumers.
Online gambling is now legal throughout the United States.
Two-tier architecture typically includes a Web server and a database server.
Vishing attacks exploit SMS messages.
Evidence suggests that real-time customer chat increases the dollar value of
transactions.
The major impact of Internet real estate sites is in influencing offline decisions.
All firms need an organization to efficiently implement their business plans and
strategies.
The opt-in model for informed consent requires an affirmative action by the consumer
before a company can collect and use information.
The term e-commerce refers to the digital enabling of transactions and processes
involving an exchange of value across organizational boundaries.
Open bidding offers the advantage of herd effects.
Most adult social network participants do not have any expectation of personal privacy
when using a social network.
In the early years of e-commerce, prior to 2000, single, white, young college-educated
males with high income dominated the Internet in terms of percentage of Internet usage.
In 2015, the number of online buyers was over 170 million.
IPv6 provides for 132-bit IP addresses.
Visitors spend significantly more time on Facebook than any other social network site.
The Web server software used has a significant impact on how a Web site’s Web pages
look on a user’s computer.
E-distributors operate in vertical markets.
Naturebox is an example of a subscription-based retail revenue model.
The Internet is a worldwide network of computer networks.
E-commerce has increased price competition in nearly all markets.
Cookies, when combined with Web beacons, can be used to create cross-site profiles.
A private cloud is operated solely for the benefit of a single tenant.
SLS/TLS cannot provide irrefutability.
Which of the following is an example of an e-distributor?
A) AmazonSupply
B) PowerSource Online
C) VWGroupSupply
D) Elemica
Which of the following statements about e-commerce in the United States in 2015 is
not true?
A) Social e-commerce generates more revenue than mobile e-commerce.
B) About 200 million U.S. consumers use mobile apps.
C) On-demand service firms are fueling the growth of local e-commerce.
D) Growth rates for retail e-commerce are higher in Europe than in the United States.
________ production is a set of production methods that focuses on the elimination of
waste throughout the customer value chain.
A) Green
B) Sustainable
C) Lean
D) Just-in-time
Accessing data without authorization on Dropbox is an example of which of the
following?
A) social network security issue
B) cloud security issue
C) mobile platform security issue
D) sniffing
Priceline is an example of a(n):
A) English auction.
B) Dutch auction.
C) penny auction.
D) Name Your Own Price auction.
Which of the following types of sites typically needs a high percentage of secure pages?
A) Web services
B) customer self-service
C) trading
D) publishing/subscription
________ typically attack governments, organizations, and sometimes individuals for
political purposes.
A) Crackers
B) White hats
C) Grey hats
D) Hacktivists
Which of the following measures the average length of stay at a Web site?
A) loyalty
B) stickiness
C) page views
D) retention rate
________ is the tendency to gravitate toward, and bid for, auction listings with one or
more existing bids.
A) Group buying
B) Winner’s regret
C) Herd behavior
D) Bid rigging
All of the following have launched trials of Buy buttons except:
A) Facebook.
B) Pinterest.
C) Twitter.
D) Tumblr.
According to a recent National Federation of Retailers survey, what percentage of tablet
users plan to purchase anything with their tablets?
A) Around 75%
B) Around 50%
C) Around 33%
D) Around 35%
Which of the following is a Facebook feature that allows app developers to integrate
their apps into the Facebook pages of users who sign up for the app?
A) Whatsapp
B) Like button
C) Graph Search
D) Open Graph
Business-to-consumer (B2C) e-commerce in the United States:
A) has grown at double-digit rates between 2010 and 2015.
B) has less revenue than C2C e-commerce.
C) now constitutes over 50% of the overall U.S. retail market.
D) is growing more slowly as it confronts its own fundamental limitations.
Which of the following is an on-demand service company focused on lodging?
A) Uber
B) Lyft
C) Airbnb
D) Task Rabbit
Which of the following is the second leading social network in the United States in
terms of number of members?
A) Twitter
B) LinkedIn
C) Google+
D) Pinterest
Which of the following statements about the new proposed E.U. General Data
Protection Regulation (GDPR) is not true?
A) The GDPR will replace the E.U.’s existing Data Protection Directive.
B) The GDPR will apply across all E.U. countries.
C) The GDPR eliminate the right to be forgotten.
D) The GDPR will limit the ability of companies to use data for purposes other than
those for which it was collected.
All of the following are weaknesses of EDI except:
A) EDI is not well suited for electronic marketplaces.
B) EDI lacks universal standards.
C) EDI does not provide a real-time communication environment.
D) EDI does not scale easily.
A recent Google survey found that ________ % of smartphone users visit a store within
a day of conducting a local search.
A) 15
B) 25
C) 50
D) 75
Yahoo owns all of the following except:
A) Tumblr.
B) Flickr.
C) Aviate.
D) Instagram.
Which element of the business model refers to the presence of substitute products in the
market?
A) value proposition
B) competitive environment
C) competitive advantage
D) market strategy
Which of the following is the best definition of transaction cost?
A) the expense of changing national or regional prices
B) the cost of participating in a market
C) the cost of finding suitable products in the market
D) the cost merchants pay to bring their goods to market
Who wrote the first paper on packet switching networks?
A) J.C.R. Licklider
B) Ray Tomlinson
C) Leonard Kleinrock
D) Vint Cert
A metered subscription model is most similar to which of the following revenue
models?
A) transaction fee
B) freemium
C) advertising
D) affiliate
In 2015, approximately what percentage of Internet users over the age of 14 made a
purchase at an online retail store?
A) 35%
B) 55%
C) 75%
D) 95%
Which of the following verifies that the business objectives of the system as originally
conceived are in fact working?
A) system testing
B) acceptance testing
C) unit testing
D) implementation testing
Which of the following best describes the early years of e-commerce?
A) They were a technological success but a mixed business success.
B) They were a technological success but a business failure.
C) They were a technological failure but a business success.
D) They were a mixed technological and business success.
Uber has been criticized for using which of the following?
A) flash marketing
B) bundling
C) surge pricing
D) freemium
Office supplies are an example of:
A) direct goods.
B) indirect goods.
C) MRO goods.
D) distributed goods.
Which of the following is the most important tool in establishing a relationship with the
customer?
A) company Web site
B) company CRM system
C) Facebook
D) search engine display ads
The process of comparing a Web site with that of its competitors in terms of response
speed, quality of layout, and design is known as:
A) split testing.
B) funnel testing.
C) benchmarking.
D) system testing.
One of the first online virtual communities was:
A) The Well.
B) Myspace.
C) AOL.
D) Salon.com.
What is another name for pro forma earnings?
A) net margin
B) operating income
C) earnings before income taxes, depreciation, and amortization (EBITDA)
D) generally accepted accounting principles (GAAP) earnings
Which of the following is a subscription-based retailer using predictive marketing and
Big Data?
A) Macy’s
B) Birchbox
C) Dell
D) Lands’ End
Impressions are a measure of the:
A) number of times an ad is clicked.
B) number of times an ad is served.
C) number of http requests.
D) number of pages viewed.
Which dimension(s) of security is spoofing a threat to?
A) integrity
B) availability
C) integrity and authenticity
D) availability and integrity
How has e-commerce changed the marketing of goods?
Explain how an online credit card transaction works, identifying the parties involved
and describing how SSL/TLS is involved. What are the limitations of online credit card
payment systems?
You are browsing the Web on your tablet computer. Describe the path that the Web page
data takes to get from its storage point on a distant computer to your tablet.
What tools or technologies are available for providing interactivity and active content
on a Web site and what functionality do they add? Describe at least five.
List and briefly explain the main types of e-commerce.
Define economic viability and explain the factors involved in assessing a firm’s
economic viability.
Explain the difference between symmetric key cryptography and public key
cryptography. Which dimensions of e-commerce security does encryption address?
List and describe the eight most important factors in successful e-commerce site design.
Define elevator pitch and describe its key elements.
Identify the eight unique features of e-commerce technology and explain how these
features set e-commerce apart from more traditional ways of conducting commercial
transactions.
What technologies and techniques are employed in location-based mobile marketing?
Explain how the Internet and the Web make e-commerce possible. Briefly discuss at
least six features or services that support e-commerce.
Identify and discuss the key features of the online insurance industry.
Briefly describe the development of the World Wide Web including the key players.
Why have so many online retailers had difficulty in achieving profits? How has this
changed by 2015?
Explain why online career services are so well suited to the Web.
What is DRM and why is it used?
Describe the major issues surrounding the decisions to build and/or host your own
e-commerce Web site or to outsource some aspects of site development. Include the
advantages and disadvantages of each decision.
Describe the purpose of intellectual property law and outline the main types of
intellectual property protection.