Which of the following forms of online advertising is expected to grow the fastest
between 2015 and 2019?
A) paid search
B) sponsorships
C) search engines
D) rich media
The time spent watching and reviewing auction bids is a part of ________ costs.
A) pricing
B) monitoring
C) delayed consumption
D) fulfillment
In the first seven months of 2015, the percentage of all e-mail that is spam averaged
around ________ %.
A) 50
B) 60
C) 70
D) 80
Which of the following best explains why the service sector is a natural avenue for
e-commerce?
A) The service sector is less geographically reliant and more globally oriented.
B) The service sector has historically been more technology-reliant.
C) Much of the value in services is based on the collection, storage, and exchange of
information.
D) It is not; services are difficult to translate to e-commerce because they rely on
face-to-face communication and barter.
Which of the following would you implement to collect and analyze your company’s
Big Data?
A) data warehouse
B) Hadoop
C) SQL
D) profiling
________ provides a set of standards for communicating between a browser and a
program running on a server that allows for interaction between the user and server.
A) CGI
B) ColdFusion
C) JavaScript
D) VBScript
Approximately ________ of the Internet population in the United States reads
magazines online.
A) one-quarter
B) one-third
C) one-half
D) three-quarters
Which of the following statements about BLE is not true?
A) Only Apple iPhones can use BLE.
B) BLE uses less power than traditional Bluetooth or GPS.
C) BLE has a two-way, push-pull communication capability.
D) BLE is more accurate than targeting through Wi-Fi triangulation.
Which social network functionality allows users to view a list of updates from friends
as well as advertisements and notifications in chronological order?
A) message board
B) timeline
C) newsfeed
D) friends networks
According to a recent National Federation of Retailers survey, consumers are more
likely to use tablets rather than smartphones for all of the following except:
A) research products.
B) purchase products.
C) redeem coupons.
D) check for in-store availability.
Which of the following is the most popular use for mobile devices?
A) shopping
B) socializing
C) entertainment
D) performing tasks, such as finances
In modeling online consumer behavior, the concept of “consumer skills” refers to the:
A) education level of the consumer.
B) communication skills of the consumer.
C) knowledge consumers have about how to conduct online transactions.
D) product evaluation skills of the consumer.
Which of the following technologies is used to separate the design and presentation of
content from the content creation process?
A) Apache web server
B) proxy server
C) shopping cart
D) CMS
The ________ helps define the overall structure of the Internet.
A) IAB
B) IESG
C) W3C
D) ITU
All of the following are examples of dark social except:
A) e-mail.
B) tweets.
C) SMS texts.
D) Snapchat.
Interactivity in the context of e-commerce provides which of the following
functionalities?
A) the ability to physically touch and manipulate a product
B) complexity and content of a message
C) the ability of consumers to create and distribute content
D) the enabling of two-way communication between consumer and merchant
Which of the following features of e-commerce technology is related to the concept of
network externalities?
A) richness
B) interactivity
C) universal standards
D) information density
A ________ is hardware or software that acts as a filter to prevent unwanted packets
from entering a network.
A) firewall
B) virtual private network
C) proxy server
D) PPTP
A fingerprint scan is an example of which of the following?
A) biometrics
B) encryption
C) IDS
D) firewall
Which of the following happened during the period of time during which newspapers
used a print-centric business model?
A) Google launched its search engine.
B) Apple introduced the iPhone.
C) Facebook opened to the public.
D) The adoption of smartphones and tablets has grown rapidly.
Stickiness is an important attribute for which of the following revenue models?
A) advertising revenue model
B) subscription revenue model
C) transaction fee revenue model
D) sales revenue model
Which of the following is a real-time bidding system that allows advertisers to target
their ads to specific users based on personal information provided by Facebook?
A) Amplify
B) FBX
C) DoubleClick
D) PTAT
Apple’s iBeacon uses which of the following technologies?
A) BLE
B) NFC
C) E9-1-1
D) QR codes
Which of the following cases involved the issue of keywording?
A) Ticketmaster Corp. v. Tickets.com
B) Bernina of America, Inc. v. Fashion Fabrics Int’l, Inc.
C) Government Employees Insurance Company v. Google, Inc.
D) E. & J. Gallo Winery v. Spider Webs Ltd.
Which of the following is not one of the basic technological foundations of the
Internet?
A) client/server computing
B) FTP
C) TCP/IP
D) packet switching
________ refers to the ability to ensure that messages and data are only available to
those authorized to view them.
A) Confidentiality
B) Integrity
C) Privacy
D) Availability
Which ethical principle tells you that it is wise to assume perfect information markets?
A) the Golden Rule
B) the New York Times test
C) the Social Contract rule
D) the Collective Utilitarian principle
All of the following are strategic factors that pertain specifically to a firm and its related
businesses except:
A) core competencies.
B) synergies.
C) technology.
D) power of customers.
Which of the following statements is not true about the automobile and automobile
parts and accessories online retail category?
A) Most of the revenue in this category is generated from the sales of automobiles.
B) Automobile manufacturers use the Internet to deliver branding advertising.
C) U.S. franchising law prohibits automobile manufacturers from selling cars directly to
consumers.
D) Automobile retailing is dominated by dealership networks.
Around what percentage of Amazon’s top 100 selling books are now self-published?
A) 10%
B) 25%
C) 33%
D) 50%
TCP/IP operates in which layer of Internet architecture?
A) Network Technology Substrate layer
B) Middleware Services layer
C) Transport Services and Representation Standards layer
D) Applications layer
Which of the following is not one of the central challenges facing the online retail
industry?
A) lack of physical store presence
B) consumer concerns about the privacy of personal information
C) inconvenience in returning goods
D) delivery delays
Which of the following early leaders in social networking has been reinvented as a
music-oriented social network?
A) Vevo
B) Myspace
C) Polyvore
D) Tumblr