The total number of users or customers an e-commerce business can obtain is a measure
of which of the following?
A) ubiquity
B) interactivty
C) reach
D) information density
Which of the following was the original “killer app” that made the Internet
commercially interesting and extraordinarily popular?
A) e-commerce
B) The World Wide Web
C) social networks
D) mobile apps
The protocol that enables the transmission of voice and other forms of audio
communication over the Internet is called:
A) VoIP.
B) IPTP.
C) VTP.
D) IP.
Which of the following statements is not true?
A) A majority of states require companies that maintain personal data on their residents
to publicly disclose when a security breach affecting those residents has occurred.
B) The USA Patriot Act broadly expanded law enforcement’s investigative and
surveillance powers.
C) The Cybersecurity Information Sharing Act is strongly supported by most large
technology companies and privacy advocates.
D) The Federal Trade Commission has asserted that it has authority over corporations’
data security practices.
Which of the following involves a concern that one will never know how much the
ultimate winner might have paid, or the true value to the final winner?
A) herd behavior
B) winner’s regret
C) seller’s lament
D) loser’s lament
B2B e-commerce Web sites:
A) are a predecessor of industry consortia.
B) tend to serve horizontal markets.
C) are buyer-side solutions.
D) are considered a type of EDI system.
Which of the following is the current standard used to protect Wi-Fi networks?
A) WEP
B) TLS
C) WPA2
D) WPA3
All of the following statements about public key cryptography are true except:
A) public key cryptography uses two mathematically related digital keys.
B) public key cryptography ensures authentication of the sender.
C) public key cryptography does not ensure message integrity.
D) public key cryptography is based on the idea of irreversible mathematical functions.
Which of the following statements about the Internet’s impact on marketing is not true?
A) The Internet has broadened the scope of marketing communications.
B) The Internet has decreased the impact of brands.
C) The Internet has increased the richness of marketing communications.
D) The Internet has expanded the information intensity of the marketplace.
Which social marketing proved the most effective for ExchangeHunterJumper.com?
A) Facebook
B) YouTube
C) Pinterest
D) Instagram
Which of the following is a characteristic of e-commerce during the Invention period?
A) mobile technology
B) earnings and profit emphasis
C) disintermediation
D) extensive government surveillance
The term supply-push refers to:
A) making products prior to orders being received based on estimated demand.
B) waiting for orders to be received before building a product.
C) channel conflict.
D) multi-channel manufacturers who sell directly online to consumers.
MySQL is which of the following?
A) open source database software
B) a scripting language embedded in HTML documents
C) Web server software
D) Web site analytics software
Which of the following dimensions of e-commerce security is not provided for by
encryption?
A) confidentiality
B) availability
C) message integrity
D) nonrepudiation
All of the following statements about cookies are true except:
A) cookies can be used with Web bugs to create cross-site profiles of users.
B) the data typically stored in cookies includes a unique ID and e-mail address.
C) cookies make shopping carts possible by allowing a site to keep track of a user’s
actions.
D) the more cookies are deleted, the less accurate ad server metrics become.
Which of the FTC’s Fair Information Practices (FIP) principles requires identification of
the collector of data?
A) Notice/Awareness
B) Choice/Consent
C) Access/Participation
D) Security
Registering the domain name Faceboik.com with the intent to divert Web traffic from
people misspelling Facebook.com is an example of:
A) cybersquatting.
B) typosquatting.
C) metatagging.
D) linking.
Which of the followingmeasures the percentage of customers who purchase once but
never return within a year?
A) retention rate
B) attrition rate
C) loyalty rate
D) conversion rate
Which of the following technologies has enabled the Internet to grow exponentially to
support millions of users, without overloading the network architecture?
A) fiber optics
B) Wi-Fi
C) IPv6
D) client/server computing
Internet traffic is predicted to do which of the following over the next five years?
A) decrease
B) double
C) triple
D) quadruple
Which of the FTC’s Fair Information Practices (FIP) principles requires opt-in or
opt-out policies to be in place?
A) Notice/Awareness
B) Choice/Consent
C) Access/Participation
D) Security
The Transport Layer of TCP/IP is responsible for which of the following?
A) placing packets on and receiving them from the network medium
B) addressing, packaging, and routing messages
C) providing communication with the application by acknowledging and sequencing
the packets to and from the application
D) providing a variety of applications with the ability to access the services of the lower
layers
In 2014, online bill payment accounted for ________ of all bill payments, while paper
checks accounted for ________.
A) less than 10%; less than 25%
B) about 25%; about 10%
C) more than 50%; less than 25%
D) 100%; 0%
Which of the following types of auctions is perfect for sellers that have many identical
items to sell?
A) English auctions
B) Name Your Own Price auctions
C) Dutch Internet auctions
D) group buying auctions
Which of the following are Amazon’s primary value propositions?
A) personalization and customization
B) selection and convenience
C) reduction of price discovery cost
D) management of product delivery
The process of slicing digital messages into parcels, sending them along different
communication paths as they become available, and reassembling them at the
destination point is called:
A) routing.
B) the Transmission Control Protocol.
C) packet switching.
D) the File Transfer Protocol.
In the________ business model, a Web-based business builds a digital environment in
which buyers and sellers can meet, display products, search for products, and establish
prices.
A) market creator
B) community provider
C) e-tailer
D) portal
Which of the following refers to the practice of researching a product online before
purchasing it at a physical store?
A) zooming
B) grazing
C) showrooming
D) webrooming
All of the following are online communications that are used to support the evaluation
of alternatives stage of the consumer decision process except:
A) search engines.
B) online catalogs.
C) social networks.
D) targeted banner ads.
All of the following are challenges for catalog merchants except:
A) high costs of printing and mailing.
B) building a credible Web site.
C) the need to bring staff in or manage new technology.
D) building sophisticated order entry and fulfillment systems.
All of the following may lead to a competitive advantage except:
A) less expensive suppliers.
B) better employees.
C) fewer products.
D) superior products.
Which of the following most helped Dagny Aslin of ExchangeHunterJumper.com in
establishing her brand in the niche area of selling high-end competition horses?
A) integrating online and offline marketing techniques to establish a consistent brand
B) adapting marketing techniques to keep up with new Internet technologies
C) valuing quality over quantity at each stage in the Web site development process
D) establishing customer needs and habits as the top priority in all marketing decisions
Which of the following is not a primary source of ad fraud?
A) browser extensions that insert ads into a premium publisher’s Web site and then list
the ads as available on a programmatic ad exchange
B) ad targeting firms that create bots that imitate the behavior of real shoppers and then
charge advertisers
C) botnets hired by publishers to click on Web pages to create phony traffic
D) native advertising that is displayed on a social media site
________ technologies are technologies that enable the incremental improvement of
products and services.
A) Sustaining
B) Differentiating
C) Disruptive
D) Commodity