E-commerce is available just about everywhere and anytime. This is known as
________.
A) richness
B) information density
C) ubiquity
D) reach
The merger of media enterprises into powerful, synergistic combinations that can
cross-market content on many different platforms is referred to as:
A) aggregation.
B) repackaging.
C) media transformation.
D) industry convergence.
Which of the following occurred during the Commercialization phase of Internet
development?
A) The fundamental building blocks of the Internet were realized in actual hardware
and software.
B) Mosaic was invented.
C) The Domain Name System was introduced.
D) NSF privatized the operation of the Internet’s backbone.
AOL is focusing its strategy on all of the following except:
A) display advertising.
B) online video.
C) being an ISP.
D) being a niche content provider.
Which of the following is not true about social marketing?
A) More than 50% of Twitter’s ad revenues are generated by desktop users.
B) Social marketing is growing at around 30% a year.
C) Social marketing differs markedly from traditional online marketing.
D) In social marketing, business cannot tightly control their brand messaging.
Which of the following is not a mobile messaging application?
A) KakaoTalk
B) WhatsApp
C) Viber
D) Feedly
Which of the following has introduced a tool known as Consumer Alerts to inform
readers when a review is likely to be fraudulent?
A) Yelp
B) TripAdvisor
C) Angie’s List
D) TripExpert
Which of the following cannot be used to retrieve objects from a database?
A) CGI
B) ASP
C) JSP
D) HTML
Which of the following is not true regarding e-commerce today?
A) Economists’ visions of a friction-free market have not been realized.
B) Consumers are less price-sensitive than expected.
C) There remains considerable persistent price dispersion.
D) The market middlemen disappeared.
Which of the following start-up digital news sites is owned by AOL?
A) Vox
B) Vice
C) Reddit
D) Huffington Post
Unfair competitive advantages occur when:
A) one competitor has an advantage others cannot purchase.
B) market middlemen are displaced.
C) information is equally distributed and transaction costs are low.
D) firms are able to gather monopoly profits.
The backbone of the Internet is formed by:
A) Internet Exchange Points (IXPs).
B) Tier 1 ISPs.
C) Network Access Points (NAPs).
D) Metropolitan Area Exchanges (MAEs).
The layer of Internet architecture that ties the applications to the communications
network and includes such services as security and authentication is called the:
A) Network Technology Substrate layer.
B) Middleware Services layer.
C) Transport Services and Representation Standards layer.
D) Applications layer.
Howard Rheingold, one of The Well’s early participants, coined the term ________ to
refer to “cultural aggregations that emerge when enough people bump into each other
often enough in cyberspace.”
A) social networks
B) virtual communities
C) community portals
D) social forums
Which of the following is the most meaningful metric for video ads?
A) view time
B) click-through rate
C) completion rate
D) skip rate
Which of the following was the top online video site in 2015 in terms of number of
viewers?
A) Google Sites
B) Facebook
C) AOL
D) Yahoo Sites
In 2015, the total amount of B2B e-commerce in the United States was approximately:
A) $6.3 billion.
B) $63 billion.
C) $630 billion.
D) $6.3 trillion.
Which of the following is an example of an integrity violation of e-commerce security?
A) A Web site is not actually operated by the entity the customer believes it to be.
B) A merchant uses customer information in a manner not intended by the customer.
C) A customer denies that he or she is the person who placed the order.
D) An unauthorized person intercepts an online communication and changes its
contents.
What is the largest sector of the online travel services market in terms of revenue?
A) hotel reservations
B) car reservations
C) cruise/tour reservations
D) airline reservations
Which of the following statements about the wholesale and agency models for selling
books is not true?
A) In the wholesale model, the retailer decides at what price to sell a book to the
consumer.
B) Amazon surprised traditional publishers by selling e-books for below their wholesale
cost.
C) Amazon supports the agency model.
D) A result of the agency model was that Amazon’s prices on e-books rose.
Which of the following is a core Fair Information Practices (FIP) principle?
A) Choice/Consent
B) Access/Participation
C) Security
D) Enforcement
In 2015, what was the approximate Internet penetration rate for individuals that have
attained less than a high-school education?
A) 25%
B) 33%
C) 66%
D) 75%
Which of the following is not true about search engine advertising?
A) Spending on search engine advertising constitutes over 40% of all online advertising
spending.
B) The top three search engine providers supply over 95% of all online searches.
C) The click-through rate for search engine marketing has been fairly steady over the
years.
D) Search engine advertising is the fastest growing type of online advertising.
Macy’s deployed which of the following technologies in many of its retail stores in
2014?
A) QR codes
B) iBeacon
C) E9-1-1
D) Geo-search
Bitcoins are an example of:
A) digital cash.
B) virtual currency.
C) a stored value payment system.
D) an EBPP system.
Which of the following involves using the inherent strength of social networks to
encourage visitors and fans to share their Likes and comments with friends?
A) social density
B) engagement
C) amplification
D) dark social
Which of the following is based on the idea of complete price transparency in a perfect
information marketplace?
A) the Law of One Price
B) dynamic pricing
C) price discrimination
D) versioning
Which of the following would not be considered a current asset?
A) long-term investments
B) cash
C) accounts receivable
D) marketable securities
Which of the following describes the basic Web policy of large firms during the
Invention period?
A) Integrate social networks and the mobile platform with Web site marketing.
B) Emphasize the necessity for the Web to generate profits.
C) Use the Web to sell complex goods and services online.
D) Maintain a basic, static Web site depicting the firm’s brand.
Which of the following is not true about the use of apps?
A) The average U.S. consumer spends over two hours a day using apps.
B) Users still spend less time using apps than they do using desktops or mobile Web
sites.
C) Apps are easier to control and monetize than Web sites.
D) Around 280 million people worldwide launch a smartphone app more than 60 times
a day.
Which of the following e-commerce technology dimensions creates greater
opportunities for cyberbullying?
A) information density
B) interactivity
C) social technology
D) ubiquity
Each of the following is one of the top six social network sites in the United States
except:
A) Tumblr.
B) Snapchat.
C) Instagram.
D) Pinterest.