A worm does not need to be activated by a user in order for it to replicate itself.
Apple Pay uses near field communication (NFC) chips.
E-commerce technologies provide a unique, many-to-many model of mass
communication.
Few large firms today have Electronic Data Interchange (EDI) systems.
Private industrial networks are usually owned collectively by the major firms
participating in the network, while exchanges usually are created by a single sponsoring
company.
Internet2 provides a nationwide 100 gigabit-per-second network.
The a la carte revenue model allows users to pay only for what they use.
More than 50% of the adult U.S. population use online banking.
Almost all recruiting professionals now use social networks in the recruiting process.
The Reinvention period of e-commerce is as much a sociological phenomenon as it is a
technological or business phenomenon.
Exploit kits are often rented or sold as a commercial product.
Transaction logs are built into Web server software.
The entertainment industry is generally considered to be composed of five players:
television, Hollywood films, music, radio, and games.
Consumers in auctions are not driven solely by value maximization.
In 2014, spending on mobile marketing was almost three times the amount spent on
local online marketing.
On-demand service companies collect a fee from both sellers and buyers who use the
platform.
Google defended its Library Project on the grounds of fair use.
Priceline’s auctions utilize fixed pricing.
The major hubs in the United States where the Internet backbone intersects with
regional and local networks are now commonly referred to as Internet Exchange Points
(IXPs).
Online retail constitutes about 20% of the total retail market today.
Online newspapers and magazines are the largest and fastest growing forms of online
entertainment.
WWW is the Internet protocol used to transfer Web pages.
In 2015, the time spent on desktop computers and mobile devices exceeded the time
spent in front of the television.
Amazon Web Services is an example of cloud computing.
The average American adult spends double the time consuming media than the time
spent at work.
A native app is one designed to specifically operate using a mobile device’s hardware
and operating system.
Net neutrality refers to the idea that Internet service providers (ISPs), including cable
Internet and wireless carriers, should treat all data on the Internet in the same manner,
and not discriminate or price differentially by content, protocol, platform, hardware, or
application.
Industrial consortia were the first form of Internet-based B2B commerce.
The overall size of the online video audience is about the same size as the traditional
television audience.
The JOBS Act and issuance of enabling regulations by the Securities and Exchange
Commission allows a start-up company to use crowdfunding to solicit accredited
investors to invest in small and early-stage start-ups.
The publishing and entertainment industries make up the largest share of the
commercial content marketplace, both online and offline.
MRO goods are also known as indirect goods.
Which of the following is not an example of malicious code?
A) scareware
B) Trojan horse
C) bot
D) sniffer
Which of the following is the core communications protocol for the Internet?
A) Telnet
B) FTP
C) TCP/IP
D) TLS
A ________permits the consumer to monitor specific auctions of interest, requiring the
consumer to pay close attention only in the last few minutes of bidding.
A) bidding fee auction
B) channel manager
C) watch list
D) rating system
All of the following are in the process of either testing or offering Buy button to
advertisers except:
A) Facebook.
B) LinkedIn.
C) Pinterest.
D) Instagram.
Which of the following is a standard that makes it possible to access data from any
application regardless of the database and operating system software being used?
A) CGI
B) ODBC
C) MySQL
D) HTTP
All of the following statements about the online real estate services market are true
except:
A) most people use the Internet to search for a home, but still use the services of a real
estate agent to complete the purchase.
B) real estate differs from other types of online financial services because it is
impossible to complete a property transaction online.
C) the primary service offered by real estate sites is a listing of houses available.
D) the Internet and e-commerce have created significant disintermediation in the real
estate marketplace.
Virtual merchants face potentially large costs for all of the following except:
A) building and maintaining a Web site.
B) building and maintaining physical stores.
C) building an order fulfillment infrastructure.
D) developing a brand name.
Which of the following types of auctions “shields the brand” of the seller?
A) English auction
B) Name Your Own Price auction
C) Dutch auction
D) penny auction
Which of the following refers to the displacement of market middlemen and the
creation of a new direct relationship between producers and consumers?
A) network effect
B) disintermediation
C) friction-free commerce
D) first mover advantage
All of the following statements about patents are true except:
A) it is more difficult to obtain a copyright than it is to obtain a patent.
B) the four types of inventions protected by patent law are machines, manmade
products, compositions of matter, and processing methods.
C) computer programs can be patented.
D) in order to be patented, an invention must be nonobvious.
The Children’s Internet Protection Act (CIPA) has been struck down by the U.S.
Supreme Court as unconstitutional.
Which of the following features of e-commerce technology allows users to participate
in the creation of online content?
A) ubiquity
B) global reach
C) information density
D) social technology
Automatically redirecting a Web link to a different address is an example of which of
the following?
A) sniffing
B) social engineering
C) pharming
D) DDoS attack
In general, the key to becoming a successful content provider is to:
A) own the content being provided.
B) own the technology by which content is created, presented, and distributed.
C) provide online content for free.
D) provide other services as well as online content.
Which of the following is an example of B2B e-commerce?
A) Airbnb
B) Facebook
C) Groupon
D) Go2Paper
One partial solution to high monitoring costs is ________ pricing.
A) fixed
B) dynamic
C) allocated
D) distress
Automated order entry systems:
A) show goods from a single seller.
B) increased the costs of inventory replenishment.
C) are typically owned by the purchasing firm.
D) no longer play an important role in B2B commerce.
Recency refers to the:
A) percentage of customers who do not return during the next year after an initial
purchase.
B) time elapsed since the last visit made by a customer.
C) percentage of existing customers who continue to buy on a regular basis.
D) percentage of customers who return to the site within a year to make additional
purchases.
________ is a model of computing in computer processing, storage, software, and other
services are provided as a shared pool of virtualized resources over the Internet.
A) Client/server computing
B) P2P computing
C) Mobile computing
D) Cloud computing
The Web runs in which layer of Internet architecture?
A) Network Technology Substrate layer
B) Middleware Services layer
C) Transport Services and Representation Standards layer
D) Applications layer
What is the first step in analyzing an ethical dilemma?
A) Define the conflict or dilemma and identify the higher-order values involved.
B) Identify the potential consequences of your opinions.
C) Identify the options you can reasonably take.
D) Identify and describe the facts.
In 2015, mobile marketing was about ________% of all online marketing.
A) 15%
B) 25%
C) 40%
D) 50%
Around ________ % of households in the United States have broadband access to the
Internet.
A) 45
B) 55
C) 75
D) 85
Which of the following is not a current trend in online content?
A) Sales of music in digital form produce more revenue than sales of physical units.
B) Readership of newspapers in print form continues to exceed online readership.
C) E-book sales growth slows.
D) Explosive growth of the mobile platform accelerates the transition to digital content.
Which of these job recruitment sites is not a job listing aggregator?
A) Indeed
B) SimplyHired
C) Glassdoor
D) CareerBuilder
Which of the following is a community of members who self-identify with a
demographic or geographic category?
A) practice network
B) sponsored community
C) affinity community
D) interest-based social network
What is the FTC recommendation regarding choice as it relates to personally
identifiable information (PII)?
A) Require firms to have consumers affirmatively opt-in before PII is collected.
B) Require firms to allow consumers to opt-out before PII is collected.
C) Make collection of PII illegal.
D) Require robust notice only before PII is collected.
Which of the following is an online service specifically aimed at measuring the impact
of Pinterest and other visual social media?
A) TweetDeck
B) Curalate
C) Amplify
D) Webtrends
All of the following are methods of securing channels of communication except:
A) SSL/TLS.
B) certificates.
C) VPN.
D) FTP.
Healthboards is an example of a(n) ________ social network.
A) practice-based
B) interest-based
C) affinity-based
D) general
The second most popular social network in terms of average minutes per visitor is:
A) Instagram.
B) Pinterest.
C) LinkedIn.
D) Tumblr.
In the address http://www.company.com/clients.html, which of the following is the
top-level domain?
A) .com
B) company.com
C) www
D) http
Which type of e-commerce is distinguished by the type of technology used in the
transaction rather than by the nature of the market relationship?
A) consumer-to-consumer (C2C)
B) social e-commerce
C) mobile e-commerce
D) business-to-business (B2B)
Which of the following statements is not true about OTT?
A) To use OTT services, consumers must purchase a bundle of channels.
B) OTT entertainment services are a threat to cable television.
C) OTT refers to the fact that the entertainment service rides “on top” of other network
services such as cable TV and telephone service.
D) OTT entertainment services enable binge watching.
Explain the concept of media convergence.
What services do e-procurement Net marketplaces provide?
What business models do social networks use?
In what ways has the European privacy environment turned in 2015 against American
firms such as Facebook and Google?
Name and describe the five steps in the social marketing process.
What is a sniffing attack and how does it differ from a MitM attack?
Explain the main functionalities included in e-commerce merchant server software and
the decision-making process for a manager choosing from among the various
e-commerce merchant server software packages.
Discuss the structure of the media content industry.
What business models do portals use?
Define and explain supply chain management systems, supply chain simplification, and
collaborative commerce, and the relationship between these concepts.
Identify and describe the types of ISP service, along with the Internet connection
methods, in use today.
Describe the three basic revenue models for digital content delivery.
Describe the state of the online retail sector today.
Discuss and explain the various types of malicious code and how they work. Include the
different types of viruses.
Discuss the Great Cannon. Who developed it, how has it been used, and how does it
differ from the Great Firewall?
How do people actually use their mobile devices today?
Why is it difficult to accurately estimate the actual amount of cybercrime?
How is it possible to measure the strength of privacy policies?
Describe and evaluate the different methods that are being used to protect online
privacy. Which of these methods do you think is or could be the most effective?