A firm’s ________ describes how a firm will produce a superior return on invested
capital.
A) value proposition
B) revenue model
C) market strategy
D) competitive advantage
Which of the following is an example of the affiliate revenue model?
A) Scribd
B) eBay
C) L.L. Bean
D) MyPoints
The Internet has resulted in lower search costs, increased price comparison, and lower
prices to consumers for which insurance product line?
A) term life insurance
B) automobile insurance
C) health insurance
D) property and casualty insurance
Which of the following is not one of the top three players in e-book publishing?
A) Barnes & Noble
B) Apple
C) Amazon
D) Google
Which type of investor typically becomes interested in a start-up company after it has
begun generating revenue?
A) incubators
B) angel investors
C) crowdfunders
D) venture capital investors
The first Web browser to make it possible to view documents on the Web with colored
background, images, and animations was:
A) Netscape Navigator.
B) Mosaic.
C) Mozilla.
D) Internet Explorer.
Which of the following statements about Facebook Exchange is not true?
A) It competes with DoubleClick.
B) It allows advertisers to target ads.
C) It is a social search engine.
D) It involves cookies.
Which of the following is a utility program that allows you to track the path of a
message you send from your client to a remote computer on the Internet?
A) Telnet
B) Ping
C) IMAP
D) Tracert
Which of the following involves e-mailing another seller’s bidders and offering the
same product for less?
A) transaction interception
B) bid siphoning
C) shill bidding
D) persistent bidding
Django follows the ________ programming principle.
A) CoC
B) WYSIWYG
C) DRY
D) LAMP
Which of the following is another name for a private industrial network?
A) industry consortia
B) EDI system
C) PTX
D) net marketplace
Which of the following statements about Canada’s anti-spam law is not true?
A) Canada’s law is based on an opt-in model.
B) The law has no impact on companies located within the United States.
C) The first phase of the law went into effect in 2014.
D) The law applies to e-mail, texts, and social media messaging.
Which of the following are features of both Pinterest and Twitter?
A) tweets
B) hashtags
C) pins
D) Image Hover widget
Which of the following is an automated, auction-based method for matching demand
and supply for online display ads?
A) retargeting
B) behavioral targeting
C) programmatic advertising
D) keyword advertising
W.W. Grainger is an example of which of the following business models?
A) B2B service provider
B) exchange
C) e-distributor
D) industry consortia
All of the following statements about PKI are true except:
A) The term PKI refers to the certification authorities and digital certificate procedures
that are accepted by all parties.
B) PKI is not effective against insiders who have a legitimate access to corporate
systems including customer information.
C) PKI guarantees that the verifying computer of the merchant is secure.
D) The acronym PKI stands for public key infrastructure.
All of the following are major players in hosting/co-location/cloud services except:
A) GoDaddy.
B) WordPress.
C) Rackspace.
D) CenturyLink.
Which of the following search engine algorithm updates enables Google’s search engine
to evaluate an entire sentence rather than just a key word?
A) Panda
B) Penguin
C) Hummingbird
D) Graph Search
The costs incurred by merchants in having to change product prices (such as the costs
of reentering prices into computer systems) are referred to as which of the following?
A) subscription costs
B) fixed costs
C) menu costs
D) variable costs
Which business strategy involves implementing a new, more efficient set of business
processes that other firms cannot yet obtain?
A) strategy of cost competition
B) scope strategy
C) customer intimacy strategy
D) focus/market niche strategy
The essential characteristic of ________ is that they bring hundreds to thousands of
suppliers into a single Internet-based environment to conduct trade.
A) industry consortia
B) exchanges
C) Net marketplaces
D) horizontal markets
Which of the following is not a key element of an elevator pitch?
A) exit strategy
B) growth metrics
C) legal structure
D) market opportunity
An ________ provides electronic catalogs that represent the products of thousands of
direct manufacturers.
A) e-distributor
B) e-procurement company
C) exchange
D) industry consortium
All of the following are “traditional” online marketing tools except:
A) affiliate marketing.
B) e-mail and permission marketing.
C) social marketing.
D) sponsorship marketing.
Which of the following is not a typical barrier to the implementation of a private
industrial network?
A) It requires participating firms to share sensitive data.
B) It requires the large network owners to give up some of its independence.
C) It requires a significant investment of time and money.
D) It requires a change of mindset and behavior of employees.
To answer a question such as “At what time of day does our company sell the most
products?” you would use ________ data mining.
A) query-driven
B) customer profiling
C) model-driven
D) behavioral
Which of the following type of application server monitors and controls access to a
main Web server and implements firewall protection?
A) proxy server
B) list server
C) groupware server
D) mail server
Which of the following is not a major provider of mobile display advertising?
A) MoPub
B) iAd
C) AdMob
D) Webtrends
All of the following use an advertising revenue model except:
A) Twitter.
B) Yahoo.
C) Google.
D) Amazon.
In 2014, Sony experienced which of the following?
A) a high-profile data breach
B) a DDoS attack that shut down its Web site
C) a hacktivist attack to protest its employment policies
D) a browser parasite