During which period of time did the Institutionalization phase of Internet development
take place?
A) 1950-1960
B) 1961-1974
C) 1975-1995
D) 1995-through the present
Linden Dollars, created for use in Second Life, are an example of:
A) digital cash.
B) virtual currency.
C) EBPP.
D) peer-to-peer payment systems.
All of the following are major social trends in e-commerce in 2015-2016 except for:
A) concerns about the flood of temporary, poorly paid jobs without benefits being
generated by on-demand service companies.
B) the continuing conflict over copyright management and control.
C) the refusal of online retailers to accept taxation of Internet sales.
D) the growth of government surveillance of Internet communications.
Registering a domain name similar or identical to trademarks of others to extort profits
from legitimate holders is an example of:
A) cybersquatting.
B) cyberpiracy.
C) framing.
D) metatagging.
An ________ serves businesses that primarily buy direct goods on a contract
purchasing basis.
A) e-distributor
B) e-procurement company
C) exchange
D) industry consortium
Which of the following is one of the three primary societal issues related to
e-commerce?
A) liability
B) anonymity
C) equity
D) intellectual property
Which of the following categories generates the highest percentage of online retail
revenue?
A) computers and electronics
B) apparel and accessories.
C) books/music/video
D) automobile and automobile parts and accessories
Which case was instrumental in paving the way for Internet business methods patents?
A) Brown Bag v. Symantec
B) State Street Bank & Trust Co. v. Signature Financial Group, Inc.
C) Alice Corporation Pty. Ltd. v. CLS Bank International
D) Ticketmaster Corp. v. Tickets.com
Which of the following types of e-commerce presence is best suited for creating an
ongoing conversation with one’s customers?
A) Web site
B) e-mail
C) social media
D) offline media
Which of the following is not an example of an access control?
A) firewalls
B) proxy servers
C) digital signatures
D) login passwords
Which of the following would you use to verify that links on Web pages are valid?
A) HTTP
B) FTP
C) data capture tools
D) site management tools
What is the first step in the procurement process?
A) negotiate price
B) qualify the seller and its products
C) issue a purchase order
D) search for suppliers
The incremental cost of building the next unit of a good is called the:
A) Law of One Price.
B) variable cost.
C) marginal cost.
D) fixed cost.
Which of the following is not one of the issues complicating the taxation of
e-commerce sales?
A) Taxes raised are used for different government purposes.
B) Sales taxes and policies vary by state and country.
C) Retailers legally only have to charge sales tax if they have operations located in the
same state as a consumer.
D) Small online businesses are unable to manage sales taxes to thousands of different
jurisdictions.
The term ________ refers to the advantages conferred as an auction site becomes larger
in terms of visitors and products for sale.
A) siphoning
B) herd behavior
C) network effects
D) channel expansion
Which of the following primarily deal with indirect goods?
A) e-distributors and industry consortia
B) e-distributors and e-procurement Net marketplaces
C) exchanges and industry consortia
D) exchanges and e-procurement Net marketplaces
In which of the following cases did the U.S. Supreme Court rule that basic business
methods cannot be patented?
A) State Street Bank & Trust v. Signature Financial Group, Inc.
B) Bilski et al. v. Kappos
C) Alice Corporation Pty. Ltd. v. CLS Bank International
D) Brown Bag Software v. Symantec Corp.
Which ethical principle asks you to assume that virtually all tangible and intangible
objects are owned by someone else unless there is a specific declaration otherwise?
A) the Golden Rule
B) the Slippery Slope
C) the Social Contract rule
D) No Free Lunch
Which of the following measures the percentage of sales revenue a firm is able to retain
after all expenses are deducted from gross revenues?
A) gross profit
B) net margin
C) operating margin
D) working capital
Which of the followingis a micro-blogging social network site that allows users to send
and receive 140-character messages?
A) Facebook
B) Twitter
C) Pinterest
D) Instagram
Which of the following is the most commonly used server-side scripting language?
A) Ruby on Rails
B) Django
C) PHP
D) Perl
Which of the following is the leading cause of data breaches?
A) theft of a computer
B) accidental disclosures
C) hackers
D) DDoS attacks
An example of a practice network is:
A) Nike.
B) Instagram.
C) DebatePolitics.com.
D) Linux.org.
Which of the following is not an element of friction-free commerce?
A) Information is equally distributed.
B) Transaction costs are high.
C) Prices can be dynamically adjusted to reflect actual demand.
D) Unfair competitive advantages are eliminated.
The use by a company of its competitive advantage to achieve more advantage in
surrounding markets is known as ________.
A) market strategy
B) differentiation
C) leverage
D) focus
Which of the following statements about responsive Web design (RWD) is not true?
A) RWD works best for sites that have complex functionality.
B) RWD tools include HTML5 and CSS3.
C) RWD makes it possible to design a Web site that automatically adjusts its layout and
display according to the screen resolution of the device on which it is being viewed.
D) RWD can be costly.
To allow lower-level employees access to the corporate network while preventing them
from accessing private human resources documents, you would use:
A) access controls.
B) an authorization management system.
C) security tokens.
D) an authorization policy.
________ refers to the ability to identify the person or entity with whom you are
dealing on the Internet.
A) Nonrepudiation
B) Authenticity
C) Availability
D) Integrity
________ refers to the use of secondary user IDs or bidders who have no actual
intention to buy to artificially raise the price of an item.
A) Bid manipulation
B) Shill feedback
C) Shill bidding
D) Bid rigging
Which of the following occurs when retailers of products must compete on price and
currency of inventory directly against the manufacturer?
A) disintermediation
B) localization
C) channel conflict
D) hypermediation
When did the first online communities form?
A) the 1970s
B) the 1980s
C) the 1990s
D) the 2000s
What are the major stages in the development of corporate computing, and how does
the Internet and Web fit into this development trajectory?
What kind of problems does the global nature of e-commerce pose?
Describe the four major Internet auction types discussed in the chapter and how they
function.
Describe the visions and forces during the early days of e-commerce in terms of what
the various interest groups hoped for: the computer science and information technology
people; the economists; and the entrepreneurs, venture capitalists and marketers.
Explain whether what each group envisioned came to fruition and why or why not.
What are two methods being developed to track consumers across devices?
What are the costs and risks for buyers at an auction and how have auction sites sought
to reduce these risks?
Identify and describe the major stages in the development of B2B commerce.
What is marketing analytics software and what is it used for?
Discuss the difference between a wholesale model of e-book distribution and pricing
and an agency model. Why didn’t the wholesale model work for e-books and what
happened when publishers tried to implement an agency model??
Describe at least five characteristics of Net marketplaces.
Discuss Amazon’s future prospects. Do you think Amazon will ever be consistently
profitable?
Define the term industry structure and discuss the ways the Internet and e-commerce
have changed the five forces that characterize industry structure.
Describe the four stages involved in business model disruption.
What are the implications of cloud computing for e-commerce?
Explain why the taxation of e-commerce raises governance and jurisdiction issues.
Discuss the revolution in Internet marketing technologies. What are the four main broad
impacts the Internet has had on marketing?
Define and explain how EBPP systems work. Describe each of the main EBPP business
models.