Which of the following allows Facebook to track user behavior on other sites and then
sell the information to marketers?
A) Open Graph
B) Like button
C) hashtags
D) Whatsapp
Which of the following statements about e-sports is not true?
A) Colleges are beginning to offer scholarships for players on their new video game
teams.
B) E-sports is growing at approximately 25% a year.
C) E-sports will approach Hollywood in terms of global revenues by 2020.
D) E-sports currently generates approximately $600 million globally.
A ________ is a repository of customer information that records all of the contacts that
a customer has with a firm and generates a customer profile available to everyone in the
firm with a need to know the customer.
A) customer service chat system
B) CRM system
C) data warehouse
D) transactive content system
All of the following types of auctions involve single units except:
A) English auction.
B) Dutch Internet.
C) Name Your Own Price auction.
D) penny auction.
For a quick check of a firm’s short-term financial health, examine its:
A) working capital.
B) gross margin.
C) long-term debt.
D) cost of sales.
Which of the following protects original forms of expression in a tangible medium?
A) trade secret law
B) copyright law
C) patent law
D) trademark law
________ convergence describes the development of hybrid devices that can combine
the functionality of two or more existing media platforms into a single device.
A) Technological
B) Content
C) Media
D) Industry
Which of the following typically includes a data flow diagram to describe the flow of
information for an e-commerce site?
A) physical design
B) logical design
C) testing plan
D) co-location plan
Over the past five years, book publishing revenues have:
A) decreased slightly.
B) increased steadily.
C) remained stable.
D) decreased sharply.
Google introduced which of the following changes to its search algorithm in 2011 to
weed out low quality sites from search results?
A) Penguin
B) Hummingbird
C) Panda
D) Knowledge Graph
All of the following offer Web site building tools except:
A) Weebly.
B) Google Sites.
C) WordPress.
D) Apache.
Which of the following is a physical place you visit in order to transact?
A) marketspace
B) marketplace
C) social network
D) the Internet
Offline media is typically used for all of the following marketing activities except:
A) education.
B) exposure.
C) conversation.
D) branding.
Which of the following statements is not true?
A) No one academic perspective dominates research about e-commerce.
B) Economists take a purely technical approach to e-commerce.
C) There are two primary approaches to e-commerce: behavioral and technical.
D) Management scientists are interested in e-commerce as an opportunity to study how
business firms can exploit the Internet to achieve more efficient business operations.
Which of the following features of e-commerce technology changes industry structure
by lowering barriers to entry but greatly expands the market at the same time?
A) global reach
B) richness
C) interactivity
D) personalization
Which ethical principle emphasizes putting oneself into the place of others and thinking
of oneself as the object of the decision?
A) the Golden Rule
B) Universalism
C) the Collective Utilitarian principle
D) the Social Contract rule
The MOTO sector of the retail industry is most similar to the ________ sector.
A) specialty stores
B) general merchandise
C) online retail sales
D) consumer durables
Which of the following is not an open source software tool?
A) WebSphere
B) Apache
C) MySQL
D) PHP
The ratio of impressions to fans is a measure of:
A) engagement.
B) amplification.
C) community.
D) fan acquisition.
All of the following are benefits of auctions except:
A) more efficient price discovery.
B) lower transaction costs.
C) decreased price transparency.
D) increased market efficiency.
Which of the following technologies allows you to send e-mail without a trace?
A) anonymous surfing
B) P3P
C) anonymous remailers
D) public key encryption
Most of the time required to maintain an e-commerce site is spent on:
A) debugging code.
B) responding to emergency situations.
C) general administration and making changes and enhancements to the system.
D) changes in reports, data files, and links to backend databases.
Which business application is associated with the technological development of local
area networks and client/server computing?
A) transaction automation (e.g., payroll)
B) desktop automation (e.g., word processing)
C) industrial system automation (e.g., supply chain management)
D) workgroup automation (e.g., document sharing)
In 2015, Fortune 500 companies used ________ more than Facebook.
A) no other social networks
B) Twitter
C) Google+
D) Pinterest
Which of the following is not one of the seven major segments of the retail industry?
A) electronics and computers
B) specialty stores
C) gasoline and fuel
D) food and beverage
In 2015, which of the following comprised the largest segment of the online gaming
audience?
A) social gamers
B) mobile gamers
C) casual gamers
D) console gamers
All of the following are examples of social/mobile peer-to-peer payment systems
except:
A) Venmo.
B) Bill Me Later.
C) Square Cash.
D) Google Wallet.
In ________, all of a customer’s financial (and even nonfinancial) data are pulled
together at a single personalized Web site.
A) account aggregation
B) a financial portal
C) integrated financial services
D) EBPP systems
Organizations that typically provide an array of services to start-up companies along
with a small amount of funding are referred to as:
A) angel investors.
B) crowdfunders.
C) incubators.
D) venture capital investors.
Which of the following is an example of C2C e-commerce?
A) Amazon
B) Groupon
C) Craigslist
D) Go2Paper
What is the major reason that the Internet has such potential for destroying traditional
conceptions and implementations of intellectual property law?
A) the ability to make perfect copies of digital works at little cost
B) the anonymous nature of the Internet
C) the support for instant peer-to-peer communication
D) the use of standards for file formats
Which of the following is not a concern about IoT?
A) the high cost of sensors
B) interoperability
C) security
D) privacy