Hits are a measure of the:
A) number of times an ad is clicked.
B) number of times an ad is served.
C) number of HTTP requests.
D) number of pages viewed.
Next generation firewalls provide all of the following except:
A) an application-centric approach to firewall control.
B) the ability to identify applications regardless of the port, protocol, or security
evasion tools used.
C) the ability to automatically update applications with security patches.
D) the ability to identify users regardless of the device or IP address.
Which of the following is not one of the top factors a business should consider when
planning an Internet auction?
A) type of product
B) type of auction
C) location of auction
D) bid increments
Which of the following tools can companies use to track user statements and views on
newsgroups, chat groups, and other public forums?
A) cookies
B) digital wallets
C) search engines
D) shopping carts
In 2015, there were an estimated ________ Internet hosts.
A) 1 million
B) 10 million
C) 100 million
D) 1 billion
Which of the following is not a risk or cost of Internet auctions?
A) delayed consumption costs
B) equipment costs
C) price transparency
D) trust risks
________ is another name for transorganizational business processes.
A) Supply chain management
B) Collaborative commerce
C) B2B e-commerce
D) Value chain management
The Seam is an example of an ________.
A) exchange
B) industry consortium
C) e-procurement Net marketplace
D) e-distributor
Which of the following is not true about mobile marketing?
A) Mobile marketing is the fastest growing form of online marketing.
B) Mobile marketing is growing at around 30% a year.
C) A substantial part of mobile marketing should be counted as social marketing.
D) People use most of their mobile minutes while they are on the go.
All of the following are examples of Web 2.0 sites and applications except:
A) photo-sharing sites.
B) blogs.
C) wikis.
D) auction sites.
All of the following are examples of social networks except:
A) Instagram.
B) Twitter.
C) Y Combinator.
D) Pinterest.
What are the two most important management challenges in building a successful
e-commerce presence?
A) developing a clear understanding of business objectives and knowing how to choose
the right technology to achieve those objectives
B) having an accurate understanding of your business environment and an achievable
business plan
C) building a team with the right skill sets and closely managing the development
process
D) identifying the key components of your business plan and selecting the right
software, hardware, and infrastructure for your site
A ________ marketplace supplies products and services of interest to particular
industries.
A) perfect
B) differentiated
C) horizontal
D) vertical
Which of the following is not one of the main stages of the online purchasing process?
A) post-purchase service and loyalty
B) awareness
C) engagement
D) conversation
Which of the following industries accounts for the highest percentage of spending on
online advertising?
A) financial services
B) retail
C) automotive
D) entertainment
Which of the following statements about Instagram is not true?
A) Instagram is owned by Twitter.
B) Instagram is a photo-sharing app.
C) Facebook developed its Camera app to compete with Instagram.
D) In terms of time spent per month by users, Instagram is second only to Facebook.
Which of the following forms of media generate the most revenue?
A) television
B) Internet
C) newspapers
D) box office
Which of the following statements is true about the traditional tradeoff between the
richness and reach of a marketing message prior to the development of the Web?
A) Marketing messages had little richness.
B) The smaller the audience reached, the less rich the message.
C) The larger the audience reached, the less rich the message.
D) Richness was unrelated to reach.
Which of the following are specialized computers that interconnect the thousands of
computers that make up the Internet in order to transmit message parcels along
available communication paths and on to their destinations?
A) routers
B) Web servers
C) IP servers
D) packet servers
All of the following might be part of a Web site’s middle-tier layer except:
A) a database server.
B) an ad server.
C) legacy corporate applications.
D) a mail server.
Proxy servers are also known as:
A) firewalls.
B) application gateways.
C) dual home systems.
D) packet filters.
A template test is a form of which type of testing?
A) unit testing
B) system testing
C) acceptance testing
D) A/B testing
Which of the following involves a coupon or other promotional offer that appears in
users’ Twitter timeline?
A) Promoted Tweet
B) Promoted Trend
C) Promoted Account
D) Lead Generation Card
Which of the following had the highest online sales revenue in 2014?
A) Macy’s
B) Walmart
C) Sears
D) Target
NaturallyCurly is an example of a(n):
A) interest-based social network.
B) affinity community.
C) sponsored community.
D) practice network.
Which of the following is not an example of the bricks-and-clicks e-tailing business
model?
A) Walmart
B) Sears
C) Bluefly
D) Staples
Which of the following is a method of inventory cost management that seeks to
eliminate excess inventory?
A) lean production
B) sustainable production
C) just-in-time production
D) supply chain simplification
Collaborative commerce systems:
A) focus on structuring intra-firm communications.
B) bring customers into the product development phase.
C) provide open, competitive marketplaces.
D) foster sharing sensitive internal information with suppliers and purchasers.
Which of the following is not a basic type of cloud computing service?
A) IaaS
B) PaaS
C) SaaS
D) FiOS
All of the following are Web site design features that annoy customers except:
A) slow-loading pages.
B) pop-under ads.
C) splash pages.
D) redundant navigation.
All of the following can be considered a direct or indirect competitor of Amazon
except:
A) eBay.
B) Apple’s iTunes Store.
C) Walmart.
D) Starbucks.
According to data from Pew Research Center, which of the following is the action
which the highest percentage of Internet users has taken to preserve their privacy
online?
A) used an anonymous Web browsing service
B) encrypted their communications
C) cleared Web browser history and cookies
D) posted comments online anonymously
The sharing of a user’s stored cookie information between Web sites and without the
user’s knowledge is:
A) legal in the United States but illegal in Europe.
B) illegal in the United States but legal in Europe.
C) legal in both the United States and Europe.
D) illegal in both the United States and Europe.