Archives: Quiz

Scenario3.4 Use the following to answer the questions. WhiteWave Foods, producer of brands such as Silk Soymilk, specializes in manufacturing innovative and nutritious food products. Silk Soymilk was first launched in 1996, and is committed to the health of its […]

Deciding to add gel insoles to its running shoes would be a change in the Nike. a. price b. good c. product d. promotion e. distribution Because we are exposed to so much promotion in our daily lives, and the […]

If during an advertising campaign a certain portion of advertising runs continuously, and then during specific periods additional advertising is used to intensify the level of communication, a(n) media schedule is being used. a. beating b. alternating c. flighting d. […]

A product manager of an organization is responsible for the development of new products that may be aimed at new markets. a. True b. False Manufacturers can facilitate comparison shopping to allow customers to evaluate different options. a. True b. […]

Ben is responsible for managing the customer satisfaction of Hampton Inn motel guests. Ben is currently analyzing the customer relationship management (CRM) program at Hampton Inn and is contemplating where he should begin making changes. Which of the following would […]

Scenario 8.2 Use the following to answer the questions. KFC opened its first franchised restaurant outside of North America in England in 1964. Now, over a billion KFC chicken dinners are sold annually at more than 80 countries and territories […]

Client-based relationships are interactions that result in satisfied customers who repeatedly use a service over time. a. True b. False Having used both Secret and Sure deodorants, Annette feels that Secret is a good product and the one that best […]

Economic forces determine the size and strength of demand for products. a. True b. False A disadvantage of the concentrated targeting strategy is that: a. the firm’s financial condition is tied to a single and specialized marketing mix. b. large […]

For an exchange to occur, at least one of the parties must be willing to give up his or her ‘something of value.” a. True b. False A measure of the sensitivity of demand in relation to changes in price […]

When Julia goes for the first class of her Operations Management course, she finds out that in addition to the textbook she already purchased, she also needs a copy of the book The Goal. Julia is in the consumer buying […]

Cash cows are market leaders that grow rapidly with substantial reported profits. a. True b. False buy products from manufacturers and then resell the products to other firms in the distribution system. a. Retailers b. Producers c. Distributors d. Warehouses […]

What function of physical distribution enables companies to compensate for dissimilar production and consumption rates and stabilize prices and availability of seasonal items? a. Materials handling b. Warehousing c. Transportation d. Inventory management e. Order processing Scenario 10.4 Use the […]

To be unbiased, a member of a consumer jury should not be a present user of the advertised product. a. True b. False Nordstrom’s, Macy’s, and JC Penney’s are all considered as: a. department stores. b. discount stores. c. off-price […]

In some cases, the types of services offered by a supplier may constitute a primary advantage over suppliers of similar products. a. True b. False A market segment profile provides customers with an understanding of how a business can use […]

Individuals and business organizations that purchase products for the purpose of making a profit either by using the products to manufacture other products or by using them in their operations are classified as markets. a. consumer b. institutional c. producer […]

interpretation focuses on what is typical or what deviates from the average. a. Statistical b. Descriptive c. Exploratory d. Secondary e. Primary Which of the following is the most important consideration when choosing an event to sponsor? a. Reasonable association […]

What does the demand curve for a prestige product look like? a. It is a straight line where the quantity sold continues to increase as the price of each product increases. b. It is a curve where the highest and […]

A research method in which a number of people are exposed to an idea or concept and the interaction of the people is observed is called a(n) . a. in-home interview b. mail-group survey c. focus group interview d. shopping […]

An important goal of physical distribution is reducing the: a. inventory management. b. outsourcing evaluation. c. electronic data interchange. d. order processing. e. cycle time. There is some concern that marketing research has been used incorrectly by some firms. The […]

Which of the following are the major financial sources of buying power? a. Disposable incomes b. Past income, natural resources, and financial resources c. Wages, rents, and investments d. Income, wealth, and credit e. Discretionary incomes Changes Salon is part […]

Obtaining a specialty product involves a considerable amount of comparison activity. a. True b. False Organizations should define themselves not according to the products they produce, but according to: a. how profitable they are. b. the price of their stock. […]

A retailer engaged in direct marketing would probably select television home shopping over online retailing to sell a new kitchen device because of: a. lower costs of selling. b. easier financial transactions. c. a superior ability to demonstrate the product. […]

The target market of a regional shopping center typically includes at least__________ people. a. 25,000 b. 50,000 c. 100,000 d. 150,000 e. 250,000 Scenario 10.2 Use the following to answer the questions. Traveler is a bus line operating in the […]

When a soft drink manufacturing company takes the information collected through research and attempts to assess and interpret what it means for its soft-drink marketing efforts, it is engaged in environmental: a. scanning. b. marketing. c. management. d. manipulation. e. […]

The RedCap Corporation is committed to social responsibility. It is looking for a new shipping partner and has found LogiSpec, one that seems to be perfect since it employs individuals with disabilities, contributes a portion of profit to the local […]

An organization that decides to buy all parts of an item from the same company is using: a. single-supplier purchasing. b. multiple sourcing. c. same vendor analyzing. d. straight rebuying. e. sole sourcing. Magnetic Springs wants to ship its bottled […]

The buildup approach measure of sales potential: a. starts with broad estimates of general economic activity. b. ends with an estimate of a single firm’s sales of a specific product. c. starts with forecasts about demand for a specific product […]

Which of the following best illustrates a high-contact service? a. Appliance repair b. Newspaper delivery c. Tax preparation d. Dry cleaning e. Plastic surgery Podcast listeners have the ability to send comments to the podcaster regarding the material presented in […]

Many laws that directly influence marketing activities were enacted either to preserve a competitive atmosphere or to protect consumers. a. True b. False Revlon, a maker of cosmetics and skin-care products, is effectively involved in the management of its supply […]

TABLE 8-2 A quality control engineer is interested in the mean length of sheet insulation being cut automatically by machine. The desired mean length of the insulation is 12 feet. It is known that the standard deviation in the cutting […]

TABLE 9-11 An appliance manufacturer claims to have developed a compact microwave oven that consumes a population mean of no more than 250 W. From previous studies, it is believed that power consumption for microwave ovens is normally distributed with […]

TABLE 9-7 A major home improvement store conducted its biggest brand recognition campaign in the company’s history. A series of new television advertisements featuring well-known entertainers and sports figures were launched. A key metric for the success of television advertisements […]

TABLE 9-3 An appliance manufacturer claims to have developed a compact microwave oven that consumes a mean of no more than 250 W. From previous studies, it is believed that power consumption for microwave ovens is normally distributed with a […]

TABLE 10-6 To investigate the efficacy of a diet, a random sample of 16 male patients is selected from a population of adult males using the diet. The weight of each individual in the sample is taken at the start […]

TABLE 17-11 A logistic regression model was estimated in order to predict the probability that a randomly chosen university or college would be a private university using information on mean total Scholastic Aptitude Test score (SAT) at the university or […]

TABLE 12-3 The director of transportation of a large company is interested in the usage of her van pool. She considers her routes to be divided into local and non-local. She is particularly interested in learning if there is a […]

Eleven freshmen are to be assigned to eleven empty rooms in a student dormitory. Each room is considered unique so that it matters who is being assigned to which room. How many different ways can those eleven freshmen be allocated? […]

Referring to Table 14-15, predict the percentage of students passing the proficiency test for a school which has a mean teacher salary of 40,000 dollars, and an instructional spending per pupil of 2,000 dollars. TABLE 14-15 The superintendent of a […]

TABLE 16-15 Given below are the average prices for three types of energy products for five consecutive years. Referring to Table 16-15, what are the simple price indices for electricity, natural gas and fuel oil, respectively, in year 2 using […]

TABLE 17-12 The marketing manager for a nationally franchised lawn service company would like to study the characteristics that differentiate home owners who do and do not have a lawn service. A random sample of 30 home owners located in […]

TABLE 16-8 The manager of a marketing consulting firm has been examining his company’s yearly profits. He believes that these profits have been showing a quadratic trend since 1994. He uses Microsoft Excel to obtain the partial output below. The […]

The Dean of Students conducted a survey on campus. Class designation (Freshman, Sophomore, Junior, Senior) is an example of a ________ variable. Suppose Z has a standard normal distribution with a mean of 0 and standard deviation of 1. So, […]

TABLE 8-9 A university wanted to find out the percentage of students who felt comfortable reporting cheating by their fellow students. A survey of 2,800 students was conducted and the students were asked if they felt comfortable reporting cheating by […]

The number of power outages at a nuclear power plant has a Poisson distribution with a mean of 6 outages per year. The variance of the number of power outages is ________. TABLE 2-14 The table below contains the number […]

TABLE 6-3 Suppose the time interval between two consecutive defective light bulbs from a production line has a uniform distribution over an interval from 0 to 90 minutes. Referring to Table 6-3, the probability is 75% that the time interval […]

TABLE 13-4 The managers of a brokerage firm are interested in finding out if the number of new clients a broker brings into the firm affects the sales generated by the broker. They sample 12 brokers and determine the number […]

TABLE 6-2 John has two jobs. For daytime work at a jewelry store he is paid $15,000 per month, plus a commission. His monthly commission is normally distributed with a mean of $10,000 and a standard deviation of $2,000. At […]

At a computer manufacturing company, the actual size of computer chips is normally distributed with a mean of 1 centimeter and a standard deviation of 0.1 centimeter. A random sample of 12 computer chips is taken. Above what value do […]

TABLE 9-8 One of the biggest issues facing e-retailers is the ability to turn browsers into buyers. This is measured by the conversion rate, the percentage of browsers who buy something in their visit to a site. The conversion rate […]

TABLE 17-9 What are the factors that determine the acceleration time (in sec.) from 0 to 60 miles per hour of a car? Data on the following variables for 171 different vehicle models were collected: Accel Time: Acceleration time in […]