Archives: Quiz

Evaluating a portion of the product on the assumption that its characteristics represent the entire lot is known as: a. heterogeneous selection. b. description. c. trust. d. negotiated inspection. e. sampling. When researchers divide the population of interest in a […]

Technological changes do not directly affect what, how, when, and where products are marketed. a. True b. False For which of the following products would a consumer most likely use limited decision making behavior? a. Detergent b. Toothpaste c. Automobile […]

Successful marketers that understand the significance of word-of-mouth communication seek out opinion leaders and try to encourage them to try their products in the hope they will spread favorable word about them. a. True b. False During the decoding process, […]

Which of the following is true about NAFTA? a. The NAFTA effectively merged Canada, Brazil, and the United States into one market. b. It will increase the total output of goods and services to foreign markets. c. It will decrease […]

Marketers may try to change consumers’ attitudes toward a product if they feel that a significant number of consumers have strong negative attitudes toward it. a. True b. False The goals of any organization should derive from its: a. mission […]

Online focus groups are more expensive than tradition sit down groups. a. True b. False One way an advertising agency assists a firm is by taking care of all the grunt work in order to give its clients time to […]

One way for a company to measure the effectiveness of its publicity-based public relations efforts is to: a. tabulate the equivalent in advertising dollars if the time and space were purchased. b. ask for return of reply cards. c. calculate […]

Scenario1.2 Use the following to answer the questions. Paws and Claws Hotel is a full-service pet salon and boarding kennel. Paws and Claws has an interactive website where customers can directly book a grooming appointment, obedience class, or overnight accommodations […]

David Wilson is an avid collector of Major League Baseball memorabilia. He greatly desires to own the ‘special” bat that got the slugger Sammy Sosa a seven-game suspension due to its illegal contents. This is an example of a(n) product. […]

Which of the following is an advantage of using an industrial distributor? a. These firms are easy to control because they work directly for the producers. b. Inventory holding costs are minimized because they can store inventory very cheaply. c. […]

Which of the following pricing strategies most likely results in a retailer losing money on the product? a. Price leader pricing b. Psychological pricing c. Penetration pricing d. Special-event pricing e. Ethical pricing Marketing research is a systematic and orderly […]

The BCG analytical approach is more of a diagnostic tool than a guide for making strategy prescriptions. a. True b. False Scenario 10.2 Use the following to answer the questions. Traveler is a bus line operating in the Northeast and […]

If a microchip in a computer at the Pentagon failed, which method of transportation would be most appropriate to use to replace the chip immediately if one could get the new chip only from New York City? a. Government vehicle […]

Which of the following stages of the product life cycle is likely to see dealers offered promotional assistance from the producer? a. Maturity b. Growth c. Introduction d. Market reduction e. Decline Scenario 10.1 Use the following to answer the […]

Public relations is a set of tools to be used primarily during crises. a. True b. False Cash cows are products with a dominant share of the market and good prospects for growth. a. True b. False Answer: False Marcellis […]

Which of the following is nota generic competitor for Ford’s Expedition sport utility vehicle? a. Ford’s Escape SUV b. Enterprise car rental c. Harley-Davidson motorcycle d. Schwinn mountain bike e. Taxi cab ride Which of the following acts was enacted […]

Which of the following is a primary distinction between a line extension and a product modification? a. A product modification results in a completely new product, while a line extension is simply changing an old product. b. Both line extension […]

People-based services are often prone to fluctuations in quality from one time period to the next. a. True b. False Breakeven analysis is a tool that marketers are most likely to employ during the______________stage of the new-product development process. a. […]

The Sara Lee Company is attempting to forecast sales for a new ice cream cake. To come up with an accurate forecast, Sara Lee places the product in Atlanta supermarkets for a period of four months. In this instance, Sara […]

Beyond the obvious limitation that the package must be large enough to hold the product, a package can be designed to appear taller or shorter. a. True b. False Which of the following is not a ‘œcustomer contact’ characteristic in […]

Daphne King of Cleborn Pharmaceuticals tells a sales management class at the state university that her job is to call on doctors and explain the benefits of new prescription drugs that her firm develops. Daphne would call herself a(n): a. […]

Customer benefits include time and effort. a. True b. False Through a series of court decisions, a hierarchy of brand protection based on brand type has been created. These brand types include all but _____ brands. a. arbitrary b. descriptive […]

Companies use photosharing sites in order to add a personal touch to their businesses. a. True b. False Marketers of computer software, music CDs, and books are particularly affected by cultural differences in: a. socioeconomic status of citizens. b. advances […]

Identifying an unserved or underserved market segment and serving it through a strategy that distinguishes a retailer in the mind of a consumer is called_____. a. the marketing concept b. the wheel of retailing c. retail positioning d. targeted retailing […]

A research designed to verify insights through an objective procedure to help marketers to choose between several alternatives is known as a(n) research. a. primary b. secondary c. exploratory d. conclusive e. hypothetical Scenario 10.1 Use the following to answer […]

A Sony laptop that has an ‘œIntel’ logo on its keyboard is an example of . a. brand extension b. brand licensing c. co-branding d. individual branding e. line family branding Products for which buyers are willing to spend much […]

Connectivity refers to a customer’s ability to regulate the information that is viewed. a. True b. False Demand for a business product is when two or more items are used in combination to produce a product. a. inelastic b. joint […]

The primary goal of a media planner is to: a. choose the best commercial spots available. b. develop a message that works well with the firm’s target market. c. achieve the appropriate message reach and frequency. d. use a wide […]

Rick is a sales representative for Lucent Technologies. He has reviewed a prospect’s account and credit history, identified product needs, and gathered the appropriate literature he needs. Rick feels he is ready for the _____ step of the personal selling […]

Scenario 6.2 Use the following to answer the questions. Both the Racer and the Strider were very popular choices for family vans. Racer noticed that the majority of its customers were families with 3 or more children, and so they […]

In general, corporate executives prefer research reports that are short, clear, and simply expressed. a. True b. False If an advertising campaign is aimed at increasing brand awareness and consumers’ knowledge of a product’s features, the advertising objective should be […]

One objective of consumer sales promotion techniques is to encourage patronage for a specific retail store. a. True b. False When encoding a message, the source should use signs or symbols that are new to the audience. a. True b. […]

Most pricing objectives based on available when prices are set. a. market share b. cash flow c. return on investment d. survival e. profit are achieved by trial and error because not all cost and revenue data are Demand-based pricing […]

49. If Georgia-Pacific, a producer of home siding, decking, and other wood products, focused its marketing efforts to home construction companies only, it would be using a(n) strategy. If it sold the same products to both construction companies and DIY […]

H&R Block, a major tax preparation firm, reported facing issues with regard to its employees’ inconsistency in filing of returns. With which of the following characteristics of the service offering is the firm experiencing an issue? a. Tangibility b. Intangibility […]

One reason that promotion suffers from widespread criticism is that promotional efforts are highly visible and affect our everyday lives. a. True b. False Sales promotion may facilitate personal selling. a. True b. False Answer: True The purpose of the […]

The use of a pull policy may require heavy expenditures for: a. advertising and sales promotion. b. public relations and distribution. c. personal selling and public relations. d. distribution and advertising. e. sales promotion and personal selling. If Silk Soyamilk […]

The U.S. and Japanese economies are more integrated than are the U.S. and Canadian economies. a. True b. False An oligopoly exists when a firm offers a product that has no close substitutes, making the firm the sole source of […]

If Italy limits the number of coach bags that can be imported during a period of one-year, since coach bags are made in New York, USA. This would be an example of a(n)____ . a. exchange control limit b. embargo […]

is a broad set of communication activities used to create and maintain favorable relations between the organization and its stakeholders. a. Advertising b. Trade relations c. A press strategy d. Public relations e. Publicity Individuals and business organizations that buy […]

Brian is responsible for the promotions and public relations of his firm, which produces rubber tires. A recent development in technology may change the way in which the rubber for tires is produced, allowing it to be sourced from the […]

With respect to inventory, wholesalers can help retailers with all of the following except _____. a. selection b. storage c. inventory control d. transportation e. production When Blue-ray disc players were first introduced to the market, which of the following […]

The management at Allied Electronics is having difficulty in raising the introductory price on system components to cover the increased costs of producing the sensing devices for home security systems. Apparently, Allied used a(n)____________strategy in pricing these components. a. odd-even […]

Jennifer Clarkson, a sales representative for a publisher of college textbooks, had the southern half of the state as a sales territory. Last year, John Wilmen, director of marketing for the publishing company, told Gloria Shepherd, Jennifer’s sales manager, to […]

The selling of merchandise outside the confines of actual retail facilities is generally called_________. a. nonstore retailing b. loyalty marketing c. persuasive selling d. flash retailing e. store-front sales. An attempt to create a trend or acceptance of a product […]

Cole’s smartphone is two years old and he would like to have a new one. He is not a gadget freak. However, this time he wants to make sure that the phone he buys has a longer battery charge and […]

The point at which marginal revenue equals marginal cost is the break-even point. a. True b. False Multiple packaging is . a. likely to decrease serving size b. the same as family packaging c. likely to increase demand d. the […]

One of the ways in which service businesses communicate a higher degree of trust to their customers is by having their employees be well-groomed, sharp looking, and dressed in appropriate uniforms. This is a way to address the____________characteristic of services. […]

Customers will more easily recognize a new product as belonging to a particular product category if the marketers use _____. a. family branding b. innovative packaging c. category-consistent packaging d. category labeling e. product category packaging Marketing ethics refers to […]

Evan has just shifted to a new apartment in the suburbs. Currently, he is making purchases for his new apartment. His purchase of would most likely be done through extended decision making behavior. a. a new suit b. bed sheets […]